Simone Rocha

But I think people will be surprised by the rigor and the precision that has been kind of exposed and the intimacy, like I've kind of peeled things away and I'm on this,

track of really looking for the less obvious.

That's what I'm really interested at the moment in and trying to look at things through a different lens and look at things a little bit less obvious and questioning things a little bit more.

Potentially more unexpected in terms of what I do.

And I love to catch people by surprise.

I love to throw people off.

So we are in the thick of casting at the moment and we actually, we started some in London and we kind of wanted, I really wanted there to be kind of a characterisation in it so you could feel that...

these boys or men would wear the clothes.

So some of them are more characterful, like one look is very much kind of the painter, one look is very much kind of the butcher, one look is very much kind of, you know, the performer, you know, and I wanted to touch on these different characters.

So

When meeting all these models, you know, it was really about seeing who felt authentic in the clothes and how they would wear them and how they would feel in them.

So it's kind of a process that we started on home turf, and then we've brought it here and we'll bring some with us and then bring some people in here.

They're so polite and charming, all these young men.

But yeah, I think some pieces are out of their comfort zone, but it's nice to have license to wear them is kind of the feeling.

And then sometimes, you know, I'll get a nod and be like, oh, you know, I really liked it.

And I would wear this and like, okay, great.

You know, so it's been a really nice dialogue.

And I think that's what this whole men's journey has been.

It's really been a conversation.

I think people are people.