Sly Huncho
Appearances
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
That was 2020, the December 2023. That's when I launched my first digital product. I started getting paid from social media. And what was your first product? My social media growth ebook. How much were you selling that for? I want to say like
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I'm not like it's pretty good. No. No. You were like, I got to do it? I already felt separated from the start. Really? I didn't like it at all. So I was really doing something that I didn't want to do because I had to do it because I was preparing for college. So I felt like, oh, I got to finish this because I didn't want to pay back the money that they was giving me.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
how they could go ahead and start leveraging and monetizing their their actual views let's say on instagram for example how does that work so instagram i'm basically focused on content so i record my client so i'm already getting paid for my client if i record the content create an engaging reel over the content
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So that's going to pay me after I meet the requirements or whatever that Instagram has. Every app has requirements. But as long as you stay consistency consistent, you should hit those requirements like within, I would say, 30 to 60 days. Because if you really try and then it's going to hit, you know what I'm saying? Yeah. But Instagram is kind of weird.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
They send you random random invites for the bonuses and stuff. But. I create the engaging reel and then they pay me, but I have to link my Facebook to it. So that way I'm growing two platforms at once. So every time I'm uploading on Instagram, it's uploading on Facebook.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So my followers are building on Facebook as they building on Instagram and I'm getting paid from Facebook and Instagram at the same time. But then I take that same piece of content and then I put it everywhere else because I know it's gonna hit because the strategy and the structure that I created for the videos works. Wow.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Like I was saying earlier bringing the people into the experience and basically triggering triggering all their emotions So give us an example of that. So what does that look like if I tell you somebody's let me see a client comes in, right? They got a problem. They probably either losing a hairline.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
They thinning They hair day or something like that.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So I come I come in wait with the voiceover So you got to start using your voice? Okay, cuz you got think about it like this That's how I like to think of things think about every ad that you see right? Yep. What does every ad have?
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Exactly. Yeah. So it's somebody talking. So that's how I think of my videos. My videos are just free ads. So I started using my voice. I didn't even like using my voice at first. It was a point in time, my manager, I was getting brand deals. My manager was like, hey, they want you to do a voiceover. I'm like, nah, I don't do voiceovers because I don't like my voice.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
And I noticed a lot of people out there that don't like their voice or they're scared to get in front of the camera. So I was running away from that. And then when I finally tried that, that's what made my content skyrocket. So. I come in, I explain to the audience what's happening. Oh, he drove seven hours for this haircut. Oh, his top is missing. His hair is thinning.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
You got to get the voice, right? His hair is thinning. You know what I'm saying? I'm describing what the problem is from the jump. So I got to hook you in. I got to make you question what the hell is going on.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
within the first five seconds of this video if you if you if you question that that's how i know i got you if you sit there and look for the first five seconds i got you and then i'm gonna keep you rolling through the whole video because i'm basically telling the story throughout the whole video wow so you're storytelling
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
It goes so fast, bro.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Right now, I'm building an empire for me and for other people to follow. So other service-based entrepreneurs, I can give them a system that helps boost their social media presence. So that way, they're attracting the future clients that they want, the target audience that they want. Because most of them are dominating in a space. They have a good business. They just need the reach.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
basically what i plan to do is launch my own sweets but mega sweets i can't get out a whole i want to buy still my idea but something like something along the lines of those it got a lot of stuff lined up but basically push the limit to where nobody has done or seen anything like this because being in atlanta has allowed me to think different think bigger because being in my hometown you only could think so high because of what you exposed to i would say
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
It happens. You know what I'm saying? Every dog got their day. Every dog got their day.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So moving to Atlanta exposed me to a lot of different CEOs, a lot of different things that they're doing. It's like higher level thinking like, oh, I didn't know this was possible. So once I got exposed to that, I'm like, shoot, my mind started turning. The engine started turning, you know? Isn't that exciting, man?
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
so uh okay so 2017 you're getting recruited into the army what are your first thoughts like what do your parents say about that man what does your family think about the army donald trump that's the first thing he said oh you gotta worry about donald trump you gotta worry about donald trump but mentally i'm already preparing myself because i know that they're not gonna be paying for college so i'm already self-dependent in my mind like i gotta do this for me because yeah
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Them. Hmm. So it's other people like me that have been told they can't do stuff. Or, no, don't do this. You know what I mean? It's a lot of doubters. So I'm here to show other people that they can do whatever they want to do in life as long as they stay in that mode, as long as they stay focused and consistent with their dream and follow along their path.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
They can do anything, and anything is able to be accomplished.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
everything is a mental battle so everything that i'm going through is everything is all mental because the choices that you make all comes from inside the discipline like you was talking about earlier the discipline you got to have discipline in order to do this waking up every day having that dog you that firing you to want to push and keep going so really the biggest challenge is the battle within myself yeah so consistency showing up every day for myself wanting more
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
actually changing those habits that I've had that's been bad habits like okay I used to drink I used to drink a lot he smoked a lot well not smoke did it everybody everybody did right everybody did in my 20s man I was a nightclub promoter like you know I I was in a lot of relationships facts you know like my wife she knows what it is
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I'm the only person that's going to be able to save myself. So I already had that mindset back then. So that was a choice that I had to make in order to have a successful future. So that's what I felt like taking the leap. But everybody like, oh, don't do the Army. You don't do the Army. I'm like, shoot. Well, that's what I'm going to do.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So basically controlling my thoughts and just knowing that this test is going to come back. So say you working towards defeating a bad habit or whatever, right? You start getting on track. You got a routine to where you avoid these bad habits. If this happens, then I'm not going to do this anymore.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
But that same test is going to come back around, and you never really learn unless you pass that test again. So basically, I'm keeping track of me passing the test. Me eliminating the distractions allows me to stay focused in business. All the energy that I'm putting towards the distractions is gone now because I'm putting that energy towards the business.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Yeah, of course you got to get over that. But this is how I like to think psychologically to make myself comfortable behind the camera. I like to think of the camera as my friend. So think of your camera like your homeboy. Talk to the camera. You talk to your camera like you talk to your homeboy, your homegirl. Just act like the camera is your friend.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Then you're going to be more comfortable because you're comfortable around your friends. That makes sense.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Because I was really one of those high school kids that was having those athlete dreams, you know. But...
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So I teach service-based entrepreneurs. So it's not just limited to barbers. I teach all service-based entrepreneurs how to create something creative to where people can experience their service and they attract their customers. target audience, they target client. So that way they saving money on ads because they got organic reach. They building a following so that they have credibility.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
And now that they building, they following, they building a community up. Now they follow us, know, like, and trust them.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
it didn't work out but what sports did you play I played football wrestling did track um my main sport that I was good at I would say that's kind of I was real well balanced so wrestling 32 and nine football play wide receiver cornerback uh all conference all district all that yummy uh got like 12 varsity letters so all-around athlete but
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
How long are you going to work with me? Let's say 90 days.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I would say minimum 40K. I had somebody reach 40K followers within two weeks. Really? Yes. I'll say minimum. If you follow my strategies, it should be more than that because I've seen somebody hit 200K and they started at 17K followers. I've seen somebody start at 500 followers and now they're at 12K. I took somebody from 200K followers to a million followers in less than a year.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So it's really up to you.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I would say you're one mode away from changing your life. So get in that mode.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So you can follow me on Instagram at sly.huncho. My name is sly.huncho across all platforms just to make it easier for y'all.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Just didn't get over the top as far as taking it to the next level. So I had to choose or figure out another way. Yeah.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Okay. So they gave me a scholarship, whatever. So I had to enlist, they gave me the scholarship. So that avoided my basic training date until I graduated college. So that was the finesse. Wow.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Yes. Cause that's, that was like a limited scholarship. It was like a 50 K 50 K scholarship, whatever. So that would avoid my basic training date till I finished college. Uh, it's called like a mini man scholarship, whatever. So did that. But the only thing I had to do was go to drill every month. Go to jail every month, do the ROTC program, complete all my classes, keep a 2.5 GPA.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I think that was really it, and then do PT in the morning. So first, it felt like sports, and PT felt like sports, you know what I'm saying? So you're getting up early, doing what you got to do. But when the classes came and I'm around the people, I felt, like, separated. So while I'm at jail, I'm in the corner just quiet because... It's all older people. They're like old, old, old, old people.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
They're like 50. Really? I was in the Civil Affairs unit. Got it. That makes sense. Everybody there is older, but it's like they kind of abuse and they rank like just because they tell you something. Right. You got to do it. Like, I get that you got to do it. But the way that they saying it and they approach you just because they got their rank or whatever. So it's like disrespectful. Yeah.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
They come and they come in at you sideways. But if they was outside the uniform, they wouldn't be talking to you. Yeah. So it's more so it's more so like that.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Still working on getting out.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Yeah, so they're supposed to put me in the IRR or whatever. And what is that? The Inactive Reserves. Okay. So basically until my obligation was fulfilled, until like 2026, that's when the contract was up. So I've been there since 2017, whatever. And then they put me in the IRR like two years ago, whatever. That's the last time I went up there and spoke to somebody.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
But when I graduated college, like around that time, that's when I had to make the choice. Got it. So the choice was choose my entrepreneur journey or choose the military. Right. If I chose the military, I have to go away for three months. And by that time, I was already making six figures in college. It's like a full time barber. So I was risking like.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
putting everything that I built to the side, like, damn, I just built all this clientele. I'm making six figures. I even asked the captain that's about to retire, like, how much did you make? He was like $109,000 last year. See, the Army's a good job. I'm like, I just made more than him while I'm in college. So I know the sky's the limit. And at that time, that's when I'm already progressing.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I was already marketing.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
my business on social media so i already had a little aspect on how to maneuver and leverage social media so i never had a business card because i was strictly using social media so i'm like as a beginner i'm doing this and he's about to retire oh hell no i can't do that so i'm already thinking uh 20 that's like 20 20 so probably like i don't know probably like 21. okay so so the middle of the pandemic
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I was always the underdog because everybody already got they barber right so I was using videos to critique myself but push out my business towards other people like okay this is the service I provide come check me out do this do that do that but the other people they was on social media but they wasn't doing the videos like me
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I'm doing good.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So I was doing creative videos, basically using my creative vision to attract people and market the experience that I'm providing for my customers and my clients to attract them more. So that's what I was using. Just hit them every day. Video, video, video. I'm even telling the other people, like, you need to post videos. They like videos. You know what I'm saying? I ain't really into videos.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
That's when Instagram was more so on the picture thing. But I tried to tell everybody, like, do the videos, but nobody want to listen to now. Right. You know what I'm saying? Yeah. So I've been doing that since really I started cutting hair. So 2018.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I didn't, honestly. So funny thing is, my dad tried to teach me and my sister how to cut hair when we was younger, but the clippers felt too heavy for me. So I'm like, nah, so I'm just stick to the sports. My sister got it right. So she'd been cutting my hair since sixth grade. So when I graduated high school, that's when I was enlisted in the army and stuff like that. So I used to have hair.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So I cut my hair off and I asked my sister to teach me how to cut my own hair because I know I wouldn't be back so often. So she was teaching me, but she's like, you better go to college. You might as well get some extra money. So I'm like, yeah, I'm going to get some extra money, learn how to cut other people's hair. So that whole summer, I was doing $5 lineups, $7 haircuts, $20 house calls.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So... It really just fell into my hands because I was learning just because the path I was on.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I didn't want to go to the military. Yeah. You know how it is with your siblings, like, okay, your siblings do this. You don't want to copy your siblings. It was like that at first. And then military, you just got to do what you got to do. You know what I mean? So I was always, you got to do what you got to do to get where you want to be.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I felt like I had to go through that in order to get where I needed to be. Why? Because you have to go through the grind. Everything's not going to be easy. You got to get through the grind. So the grind is going to teach you all those key lessons, the little things, the little tweaks, the little mistakes.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Because if you just win it from the jump, you're not going to learn how to handle the losses or handle when something goes wrong. So I take the same journey, but I can tweak a little bit of something to make it grow even faster. You know what I mean?
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So, you know what I'm saying? So I started out as a professional fry flipper, first off. So I was working at Wendy's, working at fast food. I'm expecting fast cash because how fast I'm working, but the money's coming in slow because it's fast food. So I was like... I need something different. I need something different.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I don't really I don't really talk to nobody from college, probably like one person, but it's like one or two people. It's like every blue moon. I don't really talk to
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
a shortcut to success in 2025 facts this is the number one marketing tool like last year I believe um it was close to like 2 billion was spent on digital marketing just from like social media last year so I know social media is the number one marketing tool because what are people on they're not watching TV no more yeah kids are on their phones people on their phones during their break and they own social media scrolling so it's like why not post your business why not market yourself you're doing yourself a disservice if you're not
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
$7.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
$7.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I would never charge that again. Yeah, $7. Wow. And that was what year? That was 2017 fall and 2018. I didn't start raising my prices till like, my sophomore, junior year, I raised it up to like $25. But then you know, college students start getting cheap.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
started shipping towards working in the barbershop versus just college students so i was going back and forth from college so i got pt at 6 6 a.m do pt boom go to class then drive an hour away just to work in the shop work there until like 11 p.m then drop all the way an hour back to the college and repeat that but during covet that's when everything shut down right so that's when i was living in my college town but everything shut down and all my clients is in kansas city
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So when COVID hit, that's when I started sleeping in my car just so I can work in Kansas City. So I was sleeping in my car during the whole COVID, just stacking my money, stacking my money, stacking my money. And that's when I finally saved up to get my very first apartment. And then by that time I was on the road. That's when I started bringing in the numbers because I was on the grind so hard.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
That's when I started hitting like six figures.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So, you know, those, those recruiters that come to your high school, like you want to join the army, we'll pay for your college. They got me. What year was that? That was 2017. That's when I graduated high school, 2017. Okay.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I would say that whole, like half a half a COVID, like the half of 2020. Yeah. Like from when I first hit, cause school let out, it was like, it was like a crazy time. School let out. It's probably all the way up until the next school year. So I got my apartment probably like the July.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
Yeah, July 2020. Wow.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So I had two jumps. So while I was in college, that's when I was having to jump. I got to like 60K. That was like 2018, 2019. I was blowing up on social media. But I wasn't getting paid from social media as much as I was getting followers. It was like kind of like a mental block or like something was off because I'm like, I got all these followers, but I'm not making no dollars type stuff.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So I'm like, I want to make money online though. So I was trying to figure out how to make money online, but nobody was telling me and stuff. Everybody keeping the secret. So it's bringing people in as far as clients and stuff, getting all the business that I need, but I wanted to make the social media money. How can I make money easier without having to physically work harder?
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
So then that's when I discovered the epiphany happened. It was... December 2020, was it December 2023? So I screenshotted all my profiles and it still pinned on my social media. I screenshotted all my profiles when January 1st hit 2024. But I figured out the sauce in January, December 2023. So screenshot all my profiles.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
That's when I started really marketing my social media strategies and basically focused on the social media money aspect of things. So I started at like one hundred and seventy nine K followers journey at first. And then the entire year I gained over six million followers. But in sixty nine days, I gained a million followers on two platforms, which is Instagram and TikTok.
The Level Up Podcast w/ Paul Alex
From $7 Haircuts to 7.6M Followers: Sly Huncho’s Blueprint to Going Viral in 2025
I would say consistency, but consistency on a thing that works. So every time I'm creating content, I'm psychologically thinking, what is going to trigger you? What's going to bring emotion out of you? What's going to make you think about the five senses to where you're experiencing the service that I provide within the video?