Sofie Pavitt

And I mean, he's always been an icon, but like he was really famous when I worked for the brand and they figured out that it was cheaper to send the design team to Seoul every 12 weeks than FedEx the samples. Wow. And so they would send the whole product team there to go and approve samples. So, of course, this was like before anyone in the US knew what a sheet mask was.

It wasn't trendy, but the Korean skincare movement was just so amazing and so inspiring. I loved it.

It wasn't trendy, but the Korean skincare movement was just so amazing and so inspiring. I loved it.

It wasn't trendy, but the Korean skincare movement was just so amazing and so inspiring. I loved it.

Yeah.

Yeah.

Yeah.

no one was really doing facials. They have facials in New York now. There was maybe five iconic facialists, but there was no Globar, there was no Hay Day, there was no Silver Mirror. It really wasn't something people did that much. And I just knew that I wanted to work in that space, so I just started training on the weekends. And I did that while I was a designer.

no one was really doing facials. They have facials in New York now. There was maybe five iconic facialists, but there was no Globar, there was no Hay Day, there was no Silver Mirror. It really wasn't something people did that much. And I just knew that I wanted to work in that space, so I just started training on the weekends. And I did that while I was a designer.

no one was really doing facials. They have facials in New York now. There was maybe five iconic facialists, but there was no Globar, there was no Hay Day, there was no Silver Mirror. It really wasn't something people did that much. And I just knew that I wanted to work in that space, so I just started training on the weekends. And I did that while I was a designer.

I started giving my friends facials when I graduated, and then their friends. And after about eight months, I was like, okay, I need to make a choice. Am I a facialist? Am I a fashion designer? So I quit my job and I started working for a dermatologist immediately. And I still work for one and people laugh at that, but like I literally every Wednesday still work for a derm.

I started giving my friends facials when I graduated, and then their friends. And after about eight months, I was like, okay, I need to make a choice. Am I a facialist? Am I a fashion designer? So I quit my job and I started working for a dermatologist immediately. And I still work for one and people laugh at that, but like I literally every Wednesday still work for a derm.

I started giving my friends facials when I graduated, and then their friends. And after about eight months, I was like, okay, I need to make a choice. Am I a facialist? Am I a fashion designer? So I quit my job and I started working for a dermatologist immediately. And I still work for one and people laugh at that, but like I literally every Wednesday still work for a derm.

That was really important to me because I wanted to learn about problematic skin. I didn't want to just do this relaxing, like sensorial facial that is really lovely, but I wanted to get real results for my clients. And that's kind of it. It's just snowballed since then.

That was really important to me because I wanted to learn about problematic skin. I didn't want to just do this relaxing, like sensorial facial that is really lovely, but I wanted to get real results for my clients. And that's kind of it. It's just snowballed since then.

That was really important to me because I wanted to learn about problematic skin. I didn't want to just do this relaxing, like sensorial facial that is really lovely, but I wanted to get real results for my clients. And that's kind of it. It's just snowballed since then.

I think people are doing too many actives. And what I mean by that is there is a trendy ingredient every week, right? Everyone will be like, oh, hyaluronic acid is a perfect example or vitamin C or glycolic acid, mandelic acid. You've got to find the ones that work for you. You don't need all of them.

I think people are doing too many actives. And what I mean by that is there is a trendy ingredient every week, right? Everyone will be like, oh, hyaluronic acid is a perfect example or vitamin C or glycolic acid, mandelic acid. You've got to find the ones that work for you. You don't need all of them.

I think people are doing too many actives. And what I mean by that is there is a trendy ingredient every week, right? Everyone will be like, oh, hyaluronic acid is a perfect example or vitamin C or glycolic acid, mandelic acid. You've got to find the ones that work for you. You don't need all of them.

And so that's the biggest thing I think when I meet a client for the first time and I go through their routine, they might have 10, 12 actives in their routine without even realizing. Yeah. And they're like, oh, well, where does my exfoliation go in? I'm like, babe, you've got it in six places already. So we're good. We're going to take it out actually. So that is interesting.