Sofie Pavitt

I would buy something from you. Really? Yeah, I think so.

Yes.

Yes.

Yes.

Okay, well, the pandemic shut everyone down in New York City, right? Like whether you're a facialist or a dentist, you like couldn't see people in person. So I started giving people virtual consults. And what I realized was I was getting these amazing results before and after with people, especially with problematic skin and not touching their face, which is amazing.

Okay, well, the pandemic shut everyone down in New York City, right? Like whether you're a facialist or a dentist, you like couldn't see people in person. So I started giving people virtual consults. And what I realized was I was getting these amazing results before and after with people, especially with problematic skin and not touching their face, which is amazing.

Okay, well, the pandemic shut everyone down in New York City, right? Like whether you're a facialist or a dentist, you like couldn't see people in person. So I started giving people virtual consults. And what I realized was I was getting these amazing results before and after with people, especially with problematic skin and not touching their face, which is amazing.

But I was always recommending like drugstore products and they weren't like that glamorous. They weren't elegantly formulated, but I was getting the results. But the biggest thing that I was finding were the people who were getting clear would say, when can I start using nice products again?

But I was always recommending like drugstore products and they weren't like that glamorous. They weren't elegantly formulated, but I was getting the results. But the biggest thing that I was finding were the people who were getting clear would say, when can I start using nice products again?

But I was always recommending like drugstore products and they weren't like that glamorous. They weren't elegantly formulated, but I was getting the results. But the biggest thing that I was finding were the people who were getting clear would say, when can I start using nice products again?

And I was like, oh my God, like there is this huge mess in problematic skincare where, you know, they can go to the drugstore and buy something really boring and like, you know, run of the mill, or we can give them a really elegantly formulated, gorgeous experience with a nice product, with nice ingredients alongside products

And I was like, oh my God, like there is this huge mess in problematic skincare where, you know, they can go to the drugstore and buy something really boring and like, you know, run of the mill, or we can give them a really elegantly formulated, gorgeous experience with a nice product, with nice ingredients alongside products

And I was like, oh my God, like there is this huge mess in problematic skincare where, you know, they can go to the drugstore and buy something really boring and like, you know, run of the mill, or we can give them a really elegantly formulated, gorgeous experience with a nice product, with nice ingredients alongside products

those problematic skincare heroes so that's where I started thinking about it it's funny it's a 360 moment for me because I I swore that I would never design product again after leaving handbags I was like that's it I never have to design again I'm just gonna like meet people and give them facials and now I here I am 360 but I love it so much and the line is really

those problematic skincare heroes so that's where I started thinking about it it's funny it's a 360 moment for me because I I swore that I would never design product again after leaving handbags I was like that's it I never have to design again I'm just gonna like meet people and give them facials and now I here I am 360 but I love it so much and the line is really

those problematic skincare heroes so that's where I started thinking about it it's funny it's a 360 moment for me because I I swore that I would never design product again after leaving handbags I was like that's it I never have to design again I'm just gonna like meet people and give them facials and now I here I am 360 but I love it so much and the line is really

formulated as a system it's to help people really cut through the noise with problematic skin especially acne because there's so much information out there and so many ingredients you can use it's a system it's color-coded these are your treatments these are your cheerleaders this is the cleanser to prep your skin to receive the treatment it's really easy to use

formulated as a system it's to help people really cut through the noise with problematic skin especially acne because there's so much information out there and so many ingredients you can use it's a system it's color-coded these are your treatments these are your cheerleaders this is the cleanser to prep your skin to receive the treatment it's really easy to use

formulated as a system it's to help people really cut through the noise with problematic skin especially acne because there's so much information out there and so many ingredients you can use it's a system it's color-coded these are your treatments these are your cheerleaders this is the cleanser to prep your skin to receive the treatment it's really easy to use

And we launched in Sephora this year. I've heard of Sephora.