Sonia Friedman

So it's still ATG that runs it, but in partnership with a private equity company. And they As you know, they've just bought Duke Jampson.

That's right. And they want to be a force for good.

That's right. And they want to be a force for good.

That's right. And they want to be a force for good.

Because I know the people involved. And here's the key thing. They know the only way any of their operation will work is to do with what's on the stages. They know that what's on the stage is the only thing that matters. And everything around it is there to support that. I think where ATG will, I really hope, make a difference is in the ticketing. That sounds really boring, doesn't it? It does.

Because I know the people involved. And here's the key thing. They know the only way any of their operation will work is to do with what's on the stages. They know that what's on the stage is the only thing that matters. And everything around it is there to support that. I think where ATG will, I really hope, make a difference is in the ticketing. That sounds really boring, doesn't it? It does.

Because I know the people involved. And here's the key thing. They know the only way any of their operation will work is to do with what's on the stages. They know that what's on the stage is the only thing that matters. And everything around it is there to support that. I think where ATG will, I really hope, make a difference is in the ticketing. That sounds really boring, doesn't it? It does.

But I believe that theatre is a little bit behind the times in how we... find our audiences, how we talk to our audiences, the data modeling and who our audiences are and where they're coming from and what they like and how we capture their imagination. And I think ATG are very, very forward thinking.

But I believe that theatre is a little bit behind the times in how we... find our audiences, how we talk to our audiences, the data modeling and who our audiences are and where they're coming from and what they like and how we capture their imagination. And I think ATG are very, very forward thinking.

But I believe that theatre is a little bit behind the times in how we... find our audiences, how we talk to our audiences, the data modeling and who our audiences are and where they're coming from and what they like and how we capture their imagination. And I think ATG are very, very forward thinking.

I was concerned. I was concerned.

I was concerned. I was concerned.

I was concerned. I was concerned.