Sonja Hutson

AI is hitting the Big Four in another way, too.

It could potentially replace the work done by the firm's junior consultants.

Here to tell us more is the FT's Elisheva Kissen.

Hi, Elisheva.

Hi.

So I listed two big disruptions.

Let's start with how AI is allowing smaller firms to compete with the big four.

That's EY, Deloitte, KPMG, and PwC.

Yeah, so tell me more about some of these internal weaknesses that AI has created for big four firms that these smaller firms are trying to exploit now.

Well, how are big four firms responding to these threats?

How big of a disruption do you think these smaller firms that we're seeing this rise in will ultimately be for the big four?

Elisheva Kissin is the FT's accountancy correspondent.

Thanks, Elisheva.

Thank you.

You can read more on all these stories for free when you click the links in our show notes.

This has been your daily FT News briefing.

Check back tomorrow for the latest business news.

Good morning from the Financial Times.

Today is Thursday, May 14th, and this is your FT News Briefing.

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