Sonya Lennon

The research said antisocial behaviour is directly linked to low self-esteem of the mother.

Now, that is pushing the blame on the mother in one way, but it's also saying if you support the mother, you support the whole family dynamic and the community dynamic.

And we've seen that play out.

Well so the clothes is the bit of the iceberg you can see above the waterline.

What happens beneath the waterline is the continuous support that we give those clients.

around mentoring, around career guidance, about positioning their previous experience.

So if you can think about it, you know, you've been out of the workforce for 10 years on caring duties or maybe you've been in a marriage and you've been, you know, engaged in the home and you haven't been employed and suddenly you're divorced and you have to get back out there.

You know, the lack of confidence and the lack of self-belief that the women experience needs to be addressed.

So it's far more than just the clothes.

The clothes can do so much.

But it's actually around the ancillary supports that we give the clients.

And I should say now, it's no longer a dress for success.

It's now work equal.

So we always hated the name, no disrespect to dress for success, because it felt kind of frivolous and...

Well, it feels all about the clothes, doesn't it?

Exactly.

And that wasn't the message that we wanted to put out there.

But also kind of from an administrative point of view, we were bound to dress for success Dublin and we knew we had to serve the whole country.

And the terms of our license agreement with New York didn't allow for that.

And they couldn't understand how Ireland would need