Sophie Hallwright

The iPhone, I mean, the most outrageously successful products in terms of

millions of them sold like every second you know but i think it's more just interesting to think about the fact that like yes while all of those things ipad apple watch airpods all of them have been totally game changer to the way that we all consume and engage with the world yeah they also had blowouts in terms of i mean i didn't i honestly there was quite a few products i looked at where i was like i don't didn't even know they brought that out

But maybe this new era of a new CEO, it's like we'll look in 30 years time and there'll be things that really hit and there'll be things that really didn't.

But yeah, like we're at the start, like AI is just starting.

So it's like, you know, maybe phones won't even be a thing.

Maybe Apple will have like, you know, AI, we'll just talk to AI in our ears, tell her what to do.

And actually that might be an Apple product.

And this is the new wave of innovation.

Yeah.

All I will say, though, it's fucking brutal on Tim to be like, he didn't do very well.

Like, he did do the Apple Watch and AirPods, which, by the way, on its own, if that was just the business of Apple Watch, it's like one of the most – it would be like –

in the top some of the top businesses in the world that's how much they sell you know I think it's like god you'd be like thanks everyone but it is exciting I feel like to think that that's only been 50 years like what's coming yeah I don't know why Apple feels safe to me in the sense that you know AI feels sometimes a little bit scary you know not so much as an investment just like

I feel, yeah, I don't know.

It's hard to explain, but I feel like sometimes if someone said, oh, you know, there's not going to be a phone and everything's going to be injected into your bodies and you're just going to talk to the world and it's going to, whatever.

I'm like, oh, but for some reason, if it's from Apple, I feel like it's less scary.

It's so weird.

I don't know.

But how weird if we look back in 10 years and this is hilarious, like how iPhones are

we're just like so funny that we used to carry this giant brick around like for us we think it's this like amazing I know and our kids will be like what and you had to charge it what a ran out of battery totally yeah and it was thick and heavy weird nah excuse me kind of

But do you think, though, in that situation it would?