SPEAKER_02

It's densely populated.

On the street, you're going to have to account for it in our scheduling.

You're going to have to account for it.

And when we usually do things like focus groups or things in office spaces or stuff like speeches or things like that, we have a whole vetting process that we created.

Yeah.

Way ahead of time.

Like people that are coming, like say, just say for a focus group, for example, we'll send them questionnaires.

That's like a hundred questions.

And in there is like, what stations do you watch on television?

What are some of your favorite shows?

If they watch true TV at all.

And even though name our show or TBS, we don't, we don't call them in.

Yeah.

And once we get those people, like what types of shows, all that kind of stuff.

Then once we get them in house.

We have questions again, like a second round of questions.

And then before they enter a room, they'll walk down a hallway to get to that room.

We take them one by one and one of us will be standing in that hallway.

And then if they have a reaction to us in that moment, they never make it to the thing.

This is a whole fucking thing.