Spencer Bailey

Yeah.

No, I think that there's this tendency to talking about design as this commercial thing when, yes, certain elements of design are certainly commercial.

I think the world, when you walk out your door, every single thing is designed.

I've talked to Michael Beirut about this.

He and I both really... It's sort of like the Jasper Morrison thing, too.

I mentioned Jasper because I love the way that he looks at the world.

He'll see the funniest, strangest-shaped bike rack or just random thing on the street and think it's the best design, the most essential design.

And to me, that's as much design as any like uber marketed coffee table or I don't know.

I would say if I had a design perspective, it's very much in line with Osamu Noguchi's.

And he famously said, I am not a designer, which is the name of a show at the High Museum right now about his work.

He didn't want to be defined as a designer.

And maybe in that sense, I am not a design editor, right?

But I love design.

I understand the inherent value in it to make the world a better place.

Like design and art are these tools that if we didn't have them, what would be worth living for in a way?

I mean, I feel like so much ingenuity, so much invention, so much creativity is

is rooted in those two worlds so that's what I wanted to showcase in the magazine really I think I mean I put a lot more art in the magazine I focused a lot more on architecture because I felt like architecture is often one of the more underserved things in the media in terms of people truly understanding how much it shapes our lives and

Your conceptual shift became central to your tenure.

Under your leadership, Surf has broadened dramatically to architecture, fashion, music, hospitality, technology, urbanism, and contemporary culture.

And you chose Ian Schrager as an early cover.