Spencer Bailey

Yeah.

I actually think there's a real analogy here.

The way we think about media is how we should think about our food.

I've been saying this for almost a decade now.

We're just guzzling from a fire hose when we turn on the apps on our phone, especially Instagram, which I'm guilty of.

We're now all on a McDonald's fast food diet when it comes to our media consumption.

And what I'm curious about and potentially excited about, honestly, is that I see a future...

where people are going to want to return to their mode of what I would call slow food for media, like this more intention-based way of thinking about what we read, what we look at, what emails we subscribe to, what content we watch.

I mean, it feels like things have become more and more fragmented

and that our attention spans are even more just like all over the place, something's got to give at some point.

And so I guess in a certain sense, that was the early thesis of the slowdown, this media company I've got now, which was how do we think about the values that were put into the slow food movement and apply that to media, not in a total didactic way,

but in a way that's maybe more metaphorical, philosophical, rooted in time and temporality, rooted in making space.

You'll notice I'm not talking super quickly on this podcast.

I'm trying to get my ideas across thoughtfully in a considered manner, in a manner with pacing and not trying to blurt it all out and get it out there and hope that it sticks.

You've spoken really beautifully about chi, the idea that energy becomes embedded in the things we consume.

I also feel that way.

I feel like there's energy in things that we... Yeah, animism, right?

Yeah.

And I tend to anthropomorphize almost everything.

But how do you think that applies?