Spencer Rascoff

You know CEOs and CFOs are starting to ask that question more and more.

I'm asking it more and more I I think we're benefiting from it.

Our best example would be the first week of January, we decided to,

as part of the Tinder turnaround, to focus on in real life events.

We know that young people in particular really want to meet people in person.

They want to get off their phones, get off the apps.

And so first week of January, we made that decision.

March 12th, we had a product event here in LA that demoed all these new changes to Tinder.

And between the first week of January and March 12th, so in just a couple months, we went from a standing start because of AI to shipping in-app, in real life events in LA.

And we never could have pulled that off without AI.

It was an AI sprint that

made a product launch in two or three months, which would have taken six or 12.

Yeah, I mean, Upward is an example of this.

So Upward is our Christian brand, but also kind of traditional values, which is something that obviously has a huge addressable market, but it's not...

100% of the population mainstream.

Yeah, yeah.

Hinge, for example, which we own, goes after kind of all of the town.

And was that homegrown?

And Upward was an incubation, but now because of AI, we're able to put more resources into it and accomplish a lot with 5, 10, 15 people, which... And then it just becomes an audience acquisition problem, which you have solved because basically everyone... Yes, we can cross-sell people into it, but we also can have a pretty innovative roadmap with a small team because of AI.

Is Instagram Hinge's biggest competitor?