Spencer Rascoff
👤 SpeakerAppearances Over Time
Podcast Appearances
We use AI in all of our products in so many different ways.
Yes, the recommendation algorithm is AI and ML-powered.
But we use AI for profile creation.
It can be very daunting to look at kind of a blank.
Tell us about yourself.
And so we use AI to tease out information about your profile.
Have you gotten pretty good at detecting deep fakes?
Yes.
So that was one of the first things that I focused on is something called face check, where you have to record a video selfie of yourself.
And that's reduced interactions with fake accounts or deep fakes by about 60%.
So we've rolled that out in almost every country globally across most of our brands.
Yeah.
It's a
It's a cat and mouse game.
The bad guys are pretty good, but we're better.
And we have to stay a step ahead.
We've made a lot of progress.
Absolutely.
So user reports, behavior of fake accounts, that's an important signal for us.
And now we have a system that actually kind of cross-bands.