Steli Efti

But what is the in-between?

And what do we do if the first batch of results we get are not quite clear?

Do we kill it?

Do we double down?

We're just really thinking through

Before you get into testing new channels, what you're going to do with the results that come back in each scenario can make a dramatic difference on how fast and how successful you execute on A-B tests or new channel explorations.

I mean, you get what you can get.

It doesn't matter what the average numbers are.

I mean, of course, everything affects everything.

But ultimately, you have to look at your individual company and your team and your situation and the demand you can create for what you do.

You can be an outlier.

You can be an average.

You can be what most people are going to be in most companies way below average.

So I think that it's good to be aware of what the temperature in the market is.

but I think much more important is that you're aware, really self-aware of what the temperature is in your own company, your business and with what you do.

So yes, be aware of it, but there's still companies out there that demand a really high premium because they can.

And there's gonna be companies in markets where everything is selling for crazy multiple.

that are going to struggle to demand anything near that.

So I think it's important to be aware what the market is, but I think more importantly, you need to know that every business, it's a totally different case.

And the value of your business is determined on what the market is willing to pay for it and what you are able to create in terms of market demand.