Steph McMahon
👤 SpeakerAppearances Over Time
Podcast Appearances
It's amazing what you guys have done in terms of crossing over those sports.
But I mean, it's just WWE.
Well, I think it's what we're doing together, right?
It's been an amazing partnership in that way.
Yeah, obviously everybody sees the forward-facing stuff that I do with celebrities and athletes.
I also had originally created our influencer program, our social media program.
I'd say my gig at 2K that you don't see is taking on new territories.
A few years ago, influencer marketing, you guys have really, at WWE, have captured it so incredibly well.
Um being ahead of the game, but you know, we we started that work like 12 years ago We were very ahead of it in terms of the video game industry and that was like my team Uh leading that you know now there's a bunch of people that head up influencer departments So i'd pass that work off to somebody else and now i'm chasing new ground I think that's been
the epitome of my 18 years here behind the scenes, I'm sort of like the new innovation chaser.
Innovation chaser, that's a hell of a title.
We haven't ever formalized that.
I think that that's always been my joy and my passion and 2K is so innovative in arming me with the ability to do that.