Steph McMahon

And it's funny you talked about dot com.

I actually helped build our website renovation as part of like one of the first things I did.

Who would have thought like now you think about my career.

Right.

And where you are built dot com which is now changed over like four or four times.

Yeah.

Right.

Like social was such a big part of that.

And so when I I led our initial social media pages like NBA 2K, 2K, you know, all of the different franchises.

And then one day they're like, why don't you do Ronnie 2K and see what that does?

And.

as opposed to speaking to one to just a few on the forums I got to speak one to many now we didn't realize how many it was going to be but you know it allowed me to like play the heel play the face trash talk be part of the video game and sports landscape like actually talk trash to our consumers like you would if you were on the headset right but so how did your character evolve how did my what do you mean

Yeah.

I mean, it was weird.

Like, I would just clap back.

I was just part of our community.

Because you were just having fun?

Yeah.

Then, like, I'd play.

I didn't think I was doing anything too extraordinary.