Stephanie Hughes

It measures how people are feeling about cryptocurrency.

It's called the Consumer Cryptocurrency Confidence Index, which is a monthly survey now in its third year.

I asked Wharton marketing professor Dave Rebstine, one of the creators of the index, what he hopes to accomplish with it.

How much does the price of Bitcoin affect how consumers feel about cryptocurrency?

What does your survey tell you about what types of people tend to be more confident in investing in cryptocurrency?

We'll be right back.

You're listening to Marketplace Tech.

I'm Stephanie Hughes.

We're back with Dave Rebstein, Professor of Marketing at the University of Pennsylvania's Wharton School of Business.

Were there any other trends you saw in the data?

What are people using it for?

Are they using it to buy stuff or are they using it as an investment?

Wharton's Dave Rebstine is the creator of the Consumer Cryptocurrency Confidence Index.

Daniel Shin produced this episode.

I'm Stephanie Hughes, and that's Marketplace Tactics.

This is APM.

One of the OG social networks for humans now owns one just for chatbots.

From American Public Media, this is Marketplace Tech.

I'm Stephanie Hughes.

It's Friday.