Stephanie Hughes

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I'm Stephanie Hughes, and that's Marketplace Tech.

This is APM.

There aren't enough memory chips to go around.

So what does that mean for our digital memories?

From American Public Media, this is Marketplace Tech.

I'm Stephanie Hughes.

As tech companies rush to build data centers to power their AI models, they're eating up power, money, and also memory.

Specifically, memory chips.

The research firm IDC says demand from data centers has driven up prices for these chips and that we're dealing with an unprecedented memory chip shortage.

That has knock-on effects for other devices that need these chips, including smartphones, PCs, and external hard drives.

The company Western Digital said on its most recent earnings call that it's pretty much sold out of hard drives already for the year.

This is causing problems for anyone who wants to preserve data, including those who do it for a living.

Linda Todich leads the company Digital Bedrock.