Stephanie Hughes

Pepsi raised its snack prices during the pandemic when a lot of people were at home apparently snacking.

But now, with food inflation elevated, Galbo says consumers are less willing to spend on chips and pretzels.

But now, with food inflation elevated, Galbo says consumers are less willing to spend on chips and pretzels.

The company announced it's slashing prices by 15% on some of its snacks, effective this week.

The company announced it's slashing prices by 15% on some of its snacks, effective this week.

The timing is not coincidental to this being, you know, the largest snack holiday.

The timing is not coincidental to this being, you know, the largest snack holiday.

a snack holiday also known as the Super Bowl.

a snack holiday also known as the Super Bowl.

Pepsi wants to make sure fans stock up on its products before the game.

Pepsi wants to make sure fans stock up on its products before the game.

Pepsi is also trying to boost sales by positioning its brands as healthy, says Errol Schweitzer, or at least healthier.

Pepsi is also trying to boost sales by positioning its brands as healthy, says Errol Schweitzer, or at least healthier.

They're looking at selling a Doritos with enhanced protein because everybody's obsessed with protein these days.

They're looking at selling a Doritos with enhanced protein because everybody's obsessed with protein these days.

He says some of the changes are marketing more than anything else.

He says some of the changes are marketing more than anything else.

If you look at their packaging, they're advertising like a product like Lay's is minimally processed as healthy.

If you look at their packaging, they're advertising like a product like Lay's is minimally processed as healthy.

healthier or all natural without really doing much to actually change the product.