Stephanie Hughes

And there's a reason for that.

Sean McBride is chief creative officer at Arnold, a global ad agency.

Sean McBride is chief creative officer at Arnold, a global ad agency.

Traditionally, advertisers have settled on patriotism.

Traditionally, advertisers have settled on patriotism.

But nothing's really safe these days.

But nothing's really safe these days.

It's why Tim Calkins, a marketing professor at Northwestern, says we might see more traditional ads.

It's why Tim Calkins, a marketing professor at Northwestern, says we might see more traditional ads.

A bit of a blunt, hey, we make this great thing.

A bit of a blunt, hey, we make this great thing.

You should buy it.

You should buy it.

We will see advertisers, by and large, stay very close to the product.

We will see advertisers, by and large, stay very close to the product.

Calkins says, more than usual, we're also seeing brands run commercials early, right now, before the big events.

Calkins says, more than usual, we're also seeing brands run commercials early, right now, before the big events.

About 130 million people last year, actually.

About 130 million people last year, actually.

A record.