Stephen Bartlett

And I think that if people appraised that delta, not by the money in their wallet or the time that they currently have, but how much they would be making or how much time they would have and how much that's worth to them, then I think far more people would be willing to invest in their education. And it's such a taboo word because people hate the word education. It's like, oh, it's like work.

And I think that if people appraised that delta, not by the money in their wallet or the time that they currently have, but how much they would be making or how much time they would have and how much that's worth to them, then I think far more people would be willing to invest in their education. And it's such a taboo word because people hate the word education. It's like, oh, it's like work.

And I think that if people appraised that delta, not by the money in their wallet or the time that they currently have, but how much they would be making or how much time they would have and how much that's worth to them, then I think far more people would be willing to invest in their education. And it's such a taboo word because people hate the word education. It's like, oh, it's like work.

But you want to be an entrepreneur, you got to learn. There's so much stuff to learn.

But you want to be an entrepreneur, you got to learn. There's so much stuff to learn.

But you want to be an entrepreneur, you got to learn. There's so much stuff to learn.

This is widely known in the education space, but not as much in the content world. But there are two types of education. There is procedural and there is declarative. So declarative knowledge is knowing about something. Procedural knowledge is knowing how to do something. So a simple example would be, okay, I understand how private equity works. You could talk about it.

This is widely known in the education space, but not as much in the content world. But there are two types of education. There is procedural and there is declarative. So declarative knowledge is knowing about something. Procedural knowledge is knowing how to do something. So a simple example would be, okay, I understand how private equity works. You could talk about it.

This is widely known in the education space, but not as much in the content world. But there are two types of education. There is procedural and there is declarative. So declarative knowledge is knowing about something. Procedural knowledge is knowing how to do something. So a simple example would be, okay, I understand how private equity works. You could talk about it.

You can explain how, okay, they take some debt and then they have this arbitrage and they get this enterprise value multiple, whatever. But you've never done a deal. And until you've done a deal, you will not have procedural knowledge of knowing how to actually do a deal. And so you can read 100 books on sales, but you will learn more about actually selling from your first 100 sales calls.

You can explain how, okay, they take some debt and then they have this arbitrage and they get this enterprise value multiple, whatever. But you've never done a deal. And until you've done a deal, you will not have procedural knowledge of knowing how to actually do a deal. And so you can read 100 books on sales, but you will learn more about actually selling from your first 100 sales calls.

You can explain how, okay, they take some debt and then they have this arbitrage and they get this enterprise value multiple, whatever. But you've never done a deal. And until you've done a deal, you will not have procedural knowledge of knowing how to actually do a deal. And so you can read 100 books on sales, but you will learn more about actually selling from your first 100 sales calls.

Yes. And so the idea, in my opinion, for most people is that if you want to rapidly learn, you want to rapidly do those 100 repetitions as fast as you can so that you can suck 100 times in a row and find the 10 that sucked the least and then say, how do I suck least on the next 100? And you keep doing that. So many times until eventually you suck so little that you're actually good. Hard work.

Yes. And so the idea, in my opinion, for most people is that if you want to rapidly learn, you want to rapidly do those 100 repetitions as fast as you can so that you can suck 100 times in a row and find the 10 that sucked the least and then say, how do I suck least on the next 100? And you keep doing that. So many times until eventually you suck so little that you're actually good. Hard work.

Yes. And so the idea, in my opinion, for most people is that if you want to rapidly learn, you want to rapidly do those 100 repetitions as fast as you can so that you can suck 100 times in a row and find the 10 that sucked the least and then say, how do I suck least on the next 100? And you keep doing that. So many times until eventually you suck so little that you're actually good. Hard work.

Yes. And I think, you know, this is actually really interesting because it ladders up to, because there's two types of creators. You've got entertainers and you have educators. At least that's how I separate it. The point of entertainment is to maintain the attention of the audience. That is it. So the point of an entertainer is to literally just keep people watching.

Yes. And I think, you know, this is actually really interesting because it ladders up to, because there's two types of creators. You've got entertainers and you have educators. At least that's how I separate it. The point of entertainment is to maintain the attention of the audience. That is it. So the point of an entertainer is to literally just keep people watching.

Yes. And I think, you know, this is actually really interesting because it ladders up to, because there's two types of creators. You've got entertainers and you have educators. At least that's how I separate it. The point of entertainment is to maintain the attention of the audience. That is it. So the point of an entertainer is to literally just keep people watching.

The point of an educator is to change someone's behavior. And so if you, uh, If you want content to do well in either of these buckets, fundamentally, at least in the education space, you're selling time. So education... is I spent all this time doing this thing to learn these four things that I can give to you so that you don't have to spend this time learning it.

The point of an educator is to change someone's behavior. And so if you, uh, If you want content to do well in either of these buckets, fundamentally, at least in the education space, you're selling time. So education... is I spent all this time doing this thing to learn these four things that I can give to you so that you don't have to spend this time learning it.