Stephen Bartlett

And so I tested every component of it to get the thing that people seem to want, which is like, the book is advertising, but ironically, people want leads. So it's kind of like, do I want to have a book on drills or do I want to have a book on holes, right? People want the hole in the wall, not the drill. That's just the vehicle. And so the book is just the vehicle to getting leads.

But as a quick hack for anybody who has a brick and mortar business, this is just a quick hack for anybody. If you're like, what market should I expand into? Here's five markets we're looking at. Take $1,000. Run your best promotion that you win in your current market in all five of those markets. See what your lead cost is in all five markets.

But as a quick hack for anybody who has a brick and mortar business, this is just a quick hack for anybody. If you're like, what market should I expand into? Here's five markets we're looking at. Take $1,000. Run your best promotion that you win in your current market in all five of those markets. See what your lead cost is in all five markets.

But as a quick hack for anybody who has a brick and mortar business, this is just a quick hack for anybody. If you're like, what market should I expand into? Here's five markets we're looking at. Take $1,000. Run your best promotion that you win in your current market in all five of those markets. See what your lead cost is in all five markets.

The one that has the lowest lead cost, then open in that market. Don't spend $250,000 doing all these studies and then building out this location only to find out that the lead cost in that area sucks. Just test it first. It's the best $5,000 or $10,000 that you're ever going to spend to just ensure, this is a risk bucket, ensure that when you're there, it's going to work.

The one that has the lowest lead cost, then open in that market. Don't spend $250,000 doing all these studies and then building out this location only to find out that the lead cost in that area sucks. Just test it first. It's the best $5,000 or $10,000 that you're ever going to spend to just ensure, this is a risk bucket, ensure that when you're there, it's going to work.

The one that has the lowest lead cost, then open in that market. Don't spend $250,000 doing all these studies and then building out this location only to find out that the lead cost in that area sucks. Just test it first. It's the best $5,000 or $10,000 that you're ever going to spend to just ensure, this is a risk bucket, ensure that when you're there, it's going to work.

Oh, yeah. I have it in the chapter where I'm like, you have to wrap everything. And I show all the tests that I ran. And I'm like, you can see all the percentages of people saying that's the book title.

Oh, yeah. I have it in the chapter where I'm like, you have to wrap everything. And I show all the tests that I ran. And I'm like, you can see all the percentages of people saying that's the book title.

Oh, yeah. I have it in the chapter where I'm like, you have to wrap everything. And I show all the tests that I ran. And I'm like, you can see all the percentages of people saying that's the book title.

Yeah.

Yeah.

Yeah.

So I'll explain what I'm thinking through. So to answer that question, I think it asks, what is required to win? And is a mentor required? No. But there are certain behaviors and actions that will increase the likelihood of success. If you can do those actions faster, then you will have a higher likelihood of winning and higher likelihood of winning faster.

So I'll explain what I'm thinking through. So to answer that question, I think it asks, what is required to win? And is a mentor required? No. But there are certain behaviors and actions that will increase the likelihood of success. If you can do those actions faster, then you will have a higher likelihood of winning and higher likelihood of winning faster.

So I'll explain what I'm thinking through. So to answer that question, I think it asks, what is required to win? And is a mentor required? No. But there are certain behaviors and actions that will increase the likelihood of success. If you can do those actions faster, then you will have a higher likelihood of winning and higher likelihood of winning faster.

All of humanity has been built on us standing on our forefathers' shoulders and taking what they learned. We don't have to figure out how light bulbs work. I have no idea how the internet works, but I know that it works, and there's somebody who can figure it out.

All of humanity has been built on us standing on our forefathers' shoulders and taking what they learned. We don't have to figure out how light bulbs work. I have no idea how the internet works, but I know that it works, and there's somebody who can figure it out.

All of humanity has been built on us standing on our forefathers' shoulders and taking what they learned. We don't have to figure out how light bulbs work. I have no idea how the internet works, but I know that it works, and there's somebody who can figure it out.

And so we just start where they kind of lay off the baton, and then we pick it up from there, and we run the next however many, and then we die, and we hit the next guy. And I think you don't need mentors, but you need to learn from people ahead of you.