Stephen Bartlett

So proof, promise, plan, picture, pain. And so you're like, wait, if you keep adding to this thing, it's going to get really long. No, sometimes you can check multiple boxes with one thing. And this becomes the elegance of creation. Like, how can I check off three of these boxes with one sentence, right? And so that is, by the way, if you're like thinking about this, you're like,

So proof, promise, plan, picture, pain. And so you're like, wait, if you keep adding to this thing, it's going to get really long. No, sometimes you can check multiple boxes with one thing. And this becomes the elegance of creation. Like, how can I check off three of these boxes with one sentence, right? And so that is, by the way, if you're like thinking about this, you're like,

So proof, promise, plan, picture, pain. And so you're like, wait, if you keep adding to this thing, it's going to get really long. No, sometimes you can check multiple boxes with one thing. And this becomes the elegance of creation. Like, how can I check off three of these boxes with one sentence, right? And so that is, by the way, if you're like thinking about this, you're like,

do they really think about this when they're making videos? Yes, and that is the difference between a 10,000-view video and a million-view video. And it's understanding that level of nuance across the entire thing that creates expertise.

do they really think about this when they're making videos? Yes, and that is the difference between a 10,000-view video and a million-view video. And it's understanding that level of nuance across the entire thing that creates expertise.

do they really think about this when they're making videos? Yes, and that is the difference between a 10,000-view video and a million-view video. And it's understanding that level of nuance across the entire thing that creates expertise.

And also, when you're like, oh, this video flopped, when you're a beginner, you're like, these videos in general don't work or content doesn't work, rather than saying, this video didn't work, and here's why, because we did three of the five.

And also, when you're like, oh, this video flopped, when you're a beginner, you're like, these videos in general don't work or content doesn't work, rather than saying, this video didn't work, and here's why, because we did three of the five.

And also, when you're like, oh, this video flopped, when you're a beginner, you're like, these videos in general don't work or content doesn't work, rather than saying, this video didn't work, and here's why, because we did three of the five.

And so it's just like all of the, I mean, the devil is in the details and you only, you only, you meet the devil himself by doing the unreasonable amount of work. And then it becomes, it goes from uninformed lack of knowledge to informed optimism. Because first you're like, I can make videos and get rich. Then you realize that it's really hard to make videos that people watch.

And so it's just like all of the, I mean, the devil is in the details and you only, you only, you meet the devil himself by doing the unreasonable amount of work. And then it becomes, it goes from uninformed lack of knowledge to informed optimism. Because first you're like, I can make videos and get rich. Then you realize that it's really hard to make videos that people watch.

And so it's just like all of the, I mean, the devil is in the details and you only, you only, you meet the devil himself by doing the unreasonable amount of work. And then it becomes, it goes from uninformed lack of knowledge to informed optimism. Because first you're like, I can make videos and get rich. Then you realize that it's really hard to make videos that people watch.

And then finally you start to develop a framework of this is how I make videos that people watch. And when they don't watch it, it's because I didn't follow it.

And then finally you start to develop a framework of this is how I make videos that people watch. And when they don't watch it, it's because I didn't follow it.

And then finally you start to develop a framework of this is how I make videos that people watch. And when they don't watch it, it's because I didn't follow it.

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