Stephen Carroll

Give a high cost.

Right.

It's so expensive to deliver to dispersed populations.

So they're trying to crack that and they're bringing in small business owners to deliver around their businesses for like two dollars and 50 cents a pop.

So that's really how they're trying to crack this code is by bringing in a new kind of partner other than the Postal Service or UPS that's willing to do these deliveries kind of like a side hustle.

Spencer, real quick, is the state of play that Walmart still dominates in rural areas?

And I guess Amazon isn't worried about the cost.

About 80 percent of it is going to like a huge mix of you've got like dollar general tractor supply and any number of regional companies.

Chains and things.

So so it's it's it's wide open.

Walmart's definitely bigger than Amazon in rural America.

And Amazon is its new delivery centers are like on top of it in a lot of cases.

So there's a fight between those two.

But there's also a lot of peripheral players that stand to lose some share.

Bloomberg Spencer Soper with a big take.

Thank you very much.

One last piece of news, especially if you're planning to spend your weekend playing video games.

Sony plans to raise the price for the PlayStation 5 console by $100, citing pressure on the global economy.

The hikes take effect on April 2nd, with the cost to consumers going up around the world.

Remember, PlayStation, hugely popular console.