Stephen Carroll

Bloomberg's Katrina Manson, author of that new book, Project Maven, hits the shelves this week.

Thank you very much.

Now coming up, Amazon is coming after Walmart in rural America.

We'll discuss why.

That conversation's next.

This is Bloomberg Tech.

Amazon spent decades perfecting urban and suburban delivery.

Now Amazon's expanding rapidly in rural America, duking it out with Walmart over the $1 trillion rural US market.

Bloomberg crunched exclusive data for this big take.

Bloomberg's Spencer Soper covers Amazon is behind it all.

Interesting battleground.

I mean, what's the Amazon strategy here?

Well, Amazon's always tried to sell to rural America.

And the proposition has always been, look, we'll connect you with a broad assortment of goods that it's going to be tough for you to find nearby.

But you're going to have to wait for them.

You know, Amazon's known for like one, two day delivery in most of the country.

But in rural areas, it could be four days, six days.

It's always been a bit longer.

And so the challenge there is how do we how do we speed that up?

Give a high cost.