Stephen Dubner

Which is one reason Sheena Iyengar personally loves shopping at Trader Joe's.

Which is one reason Sheena Iyengar personally loves shopping at Trader Joe's.

Which is one reason Sheena Iyengar personally loves shopping at Trader Joe's.

Novelty is also a powerful tool in sales, and this too Trader Joe's understands. It is famous for constantly introducing new products, experimenting with them really, which means old products have to go. Thank you. Thank you very much.

Novelty is also a powerful tool in sales, and this too Trader Joe's understands. It is famous for constantly introducing new products, experimenting with them really, which means old products have to go. Thank you. Thank you very much.

Novelty is also a powerful tool in sales, and this too Trader Joe's understands. It is famous for constantly introducing new products, experimenting with them really, which means old products have to go. Thank you. Thank you very much.

Thank you very much.

Thank you very much.

Thank you very much.

I don't know. Thank you. Thank you.

I don't know. Thank you. Thank you.

I don't know. Thank you. Thank you.

Thank you very much.

Thank you very much.

Thank you very much.

Thank you.

Thank you.

Thank you.

Thank you.

Thank you.