Stephen Fenech

The 16 who's out does the other one.

No.

Yeah.

Okay.

Scott, you've been in the car game for quite a while.

So I want to know, how does a brand, especially in a very competitive EV market, how does a brand, how do you get your edge over your competitors?

And you, of course, can look back on your experience with, I think you worked with Audi for a while.

How does Polestar in this instance, how do you stand out from the crowd?

Interesting you should mention the getting personal with customers.

I can remember a few weeks ago we had a caller who described buying an electric car like buying an iPhone.

You just jump on the website, spec it up, and then go from there.

So obviously you want to embrace having that reach to customers, but also at the same time you still want to make it like a distant relationship.

You still want to have that personal touch as you just mentioned.

That's what you want.

Yeah, that's as much exercise I've had for a while.

It's as simple as that.

They're flooding us with inquiries.

They want to be on the show.

Exactly right.

We know this.