Stephen London

worked out great at a conference.

We ran a 30-day challenge, so we gave away the software for free for a year to whoever won this 30-day challenge.

It engaged our entire community.

Text message, post, people text, oh man, this software is awesome, everywhere.

So the social proof of that.

Get on as many podcasts and webinars as possible.

It is one of the most, you know, easiest hacks, both from it helps you practice telling that story, but also it's just free.

You can repurpose that, I think,

Nathan talked about it, talked about it.

And then building a community.

That is the engine that can take you to a billion dollars in ARR, but you have to start building that early on.

So this slide, you know, the Madonna song, we live in a material world.

I think if you're gonna take away one or two things, this is one of the slides I would encourage you to take away.

how many people get forwarded something on Instagram or see a YouTube short or listen to something on a podcast and three weeks later you remember it, you don't remember where you heard it from or where you saw it from.

And these little cultural pieces of information, which is a meme, not the funny frog joke of what a meme is, but a meme in terms of sharing cultural information,

this gets into our heads and we forget where we hear things.

So as a hack from a marketing standpoint, if you can provide enough social proof in enough places, it's gonna start implanting in people's heads.

And we have an expression, hit them from every angle.

You hit them from every angle, meaning podcasts, social media, all that stuff.

And ultimately, my favorite line I hear at conferences all the time now from us is,