Stephen London

Dream something big for next year, or next month, whatever you wanna do.

Dream something so big that it makes you uncomfortable.

If it's not big enough and it's not making you uncomfortable, you are not dreaming big.

So if you say, I want to grow 50% next year, I want to raise a Series A at this valuation, double it.

Make it so uncomfortable that you, in your mind, is just constantly saying, we can't do that, we can't do that, we can't do that.

Once you have that big goal, I think this is the important part.

You have to dissociate

from reality.

You're gonna say, I can't do this.

We have no AAs.

Well, we don't have a marketing budget.

Well, we don't have this or that.

This is where the genius happens.

Pretend you're just playing a game.

Okay, it's not me, it's somebody else.

How would I do that?

We can make affiliate percentage 50%.

We can give people $0 salary and 70% commission.

It doesn't matter what it is, what the variables are, but I think...

The important thing is you have to separate yourself from the day-to-day reality of your business and pick something huge.