Steve Aoki

So like the more you contribute, that's actually a quality service or quality thing that's like actually impacting your liberal culture. You once you feel it resonates with you, then you want to do it again in a different means. You know, like I first started doing Xena and I see a band. I'm like, oh, I can do that, too.

So like the more you contribute, that's actually a quality service or quality thing that's like actually impacting your liberal culture. You once you feel it resonates with you, then you want to do it again in a different means. You know, like I first started doing Xena and I see a band. I'm like, oh, I can do that, too.

I want to like pick up guitar and and with my friends that don't know how to play, we're going to we're going to thrash around. And all of a sudden, like we get good by the by the nature of just doing it, you know. And then that same philosophy has transcended in every single industry and every single evolution of my life.

I want to like pick up guitar and and with my friends that don't know how to play, we're going to we're going to thrash around. And all of a sudden, like we get good by the by the nature of just doing it, you know. And then that same philosophy has transcended in every single industry and every single evolution of my life.

my identity wow like everywhere it doesn't matter what it is it's like i have this ability to just as long as i have this passion to contribute whatever i know like my toolbox i can bring to the table and then also when you go into a collaboration when you contribute you can't be like running the show and trying to try to be like the the big man but it seems like a lot of people

my identity wow like everywhere it doesn't matter what it is it's like i have this ability to just as long as i have this passion to contribute whatever i know like my toolbox i can bring to the table and then also when you go into a collaboration when you contribute you can't be like running the show and trying to try to be like the the big man but it seems like a lot of people

Whenever you add the maximum value, your output is going to be greater than what you think. So that's, like, it's just, this is the kind of thing you learn early on. So once you put in all the time, then... At least for yourself, there's obviously records that I've spent a lot of time, way more time than records that just naturally flowed in. It was a very quick process and they blew up.

Whenever you add the maximum value, your output is going to be greater than what you think. So that's, like, it's just, this is the kind of thing you learn early on. So once you put in all the time, then... At least for yourself, there's obviously records that I've spent a lot of time, way more time than records that just naturally flowed in. It was a very quick process and they blew up.

And these ones don't happen, you know? You spend more time on stuff that doesn't blow up. Yeah, yeah, exactly. And other things, it's like one day and it's like the biggest thing ever. Yeah, so like to manage that, okay, this is like, I'm going to digress a bit. To manage that, once I started seeing that and it like kind of hurts your ego a bit, right?

And these ones don't happen, you know? You spend more time on stuff that doesn't blow up. Yeah, yeah, exactly. And other things, it's like one day and it's like the biggest thing ever. Yeah, so like to manage that, okay, this is like, I'm going to digress a bit. To manage that, once I started seeing that and it like kind of hurts your ego a bit, right?

You're like, I spent so much time on this and it just didn't pop off or make the impact you expect it to make. You just have to, you have to like level the whole field of your expectations of, I mean, back then it wasn't streams, but, you know, whatever it might be, how you indicate a success of a song.

You're like, I spent so much time on this and it just didn't pop off or make the impact you expect it to make. You just have to, you have to like level the whole field of your expectations of, I mean, back then it wasn't streams, but, you know, whatever it might be, how you indicate a success of a song.

I have to, I just like at this point, I don't even think about, I mean, we have this managerial conversations, which like that's what the managers do. is how do you make this record get more visibility or listenership? But for me, I just need to know, in my heart, genuinely, I'm happy with it, whether it gets whatever.

I have to, I just like at this point, I don't even think about, I mean, we have this managerial conversations, which like that's what the managers do. is how do you make this record get more visibility or listenership? But for me, I just need to know, in my heart, genuinely, I'm happy with it, whether it gets whatever.

Exactly. You've got to love it. Yeah, that's the core of it, for sure. And then I look retrospectively, okay? Then I can be strategic, right? But in the moment, I don't want to affect my creative process. Yes. But retrospectively, I'm like, okay, this didn't work. And now I have to learn to pivot. And I have to learn to try things.

Exactly. You've got to love it. Yeah, that's the core of it, for sure. And then I look retrospectively, okay? Then I can be strategic, right? But in the moment, I don't want to affect my creative process. Yes. But retrospectively, I'm like, okay, this didn't work. And now I have to learn to pivot. And I have to learn to try things.

And that's the nature of being, I guess, an entrepreneur in many ways.

And that's the nature of being, I guess, an entrepreneur in many ways.

and innovators that you need to learn how to pivot and, and with culture being so unforgiving and so fast paced, you know, constantly changing. Yeah. And how, how fast, how fast the attention spans are going and, and how, you know, you have to be ahead. You have to constantly reinvent yourself and, and pivot fast.

and innovators that you need to learn how to pivot and, and with culture being so unforgiving and so fast paced, you know, constantly changing. Yeah. And how, how fast, how fast the attention spans are going and, and how, you know, you have to be ahead. You have to constantly reinvent yourself and, and pivot fast.