Steve Ballmer

Yeah, there was lots of, it was enterprise developers. You know, people, remember, people were, the web wasn't good for a number of things for IT because people couldn't count on, people didn't feel like they could count on the connectivity. Either the amount of bandwidth or latency or just its very existence. We were still at that point. So I'm not saying, fair.

We were right in the way we thought about it. I'm not saying that. But I'm also saying there was a Windows thing There was still a great Windows developer ecosystem. It didn't go from a lot in 99 to nothing by 05. Totally fair. And then on Windows Server, Unix was stronger on the back end. And of course, we're trying to make Windows strong, and we're trying to get to the cloud.

We were right in the way we thought about it. I'm not saying that. But I'm also saying there was a Windows thing There was still a great Windows developer ecosystem. It didn't go from a lot in 99 to nothing by 05. Totally fair. And then on Windows Server, Unix was stronger on the back end. And of course, we're trying to make Windows strong, and we're trying to get to the cloud.

And then we're learning more things about the cloud from both Exchange in the cloud and Azure in the cloud. How do you make it easy to provision? What's the speed of provisioning? You know, what do you do to serve developers? The notion that you give them, you know, a number of, you know, sort of a set of free usage and then let them embrace. Because developers have two aspects too.

And then we're learning more things about the cloud from both Exchange in the cloud and Azure in the cloud. How do you make it easy to provision? What's the speed of provisioning? You know, what do you do to serve developers? The notion that you give them, you know, a number of, you know, sort of a set of free usage and then let them embrace. Because developers have two aspects too.

There's developers who are not part of enterprises and there's developers who are. And the developers who are not part of enterprises need a whole different sales motion. You can call them consumer, not developers of consumer apps, but they are like developers They are not like big corporations in terms of the way they use.

There's developers who are not part of enterprises and there's developers who are. And the developers who are not part of enterprises need a whole different sales motion. You can call them consumer, not developers of consumer apps, but they are like developers They are not like big corporations in terms of the way they use.

Students are an example, but there's plenty of others who are trying to do startups and blah, blah, blah. Um, so in any event, you know, we kind of get going, we're learning, you know, how to do the things we're building capability for sure in the cloud through both products. Uh, and, uh, you know, by the time I leave, we have some, some, some momentum with Azure, but some momentum.

Students are an example, but there's plenty of others who are trying to do startups and blah, blah, blah. Um, so in any event, you know, we kind of get going, we're learning, you know, how to do the things we're building capability for sure in the cloud through both products. Uh, and, uh, you know, by the time I leave, we have some, some, some momentum with Azure, but some momentum.

The big momentum really is in the last 11 years since I left.

The big momentum really is in the last 11 years since I left.

No, it was extremely disruptive, but it wasn't. Yes and no. The things we understood were translatable. Now, people get locked into a model. You had to replace server into a leadership to make this happen. Will IT accept things that run in the cloud? That was not obvious back in 2008, 2009. It's not like Amazon was an enterprise company at the time.

No, it was extremely disruptive, but it wasn't. Yes and no. The things we understood were translatable. Now, people get locked into a model. You had to replace server into a leadership to make this happen. Will IT accept things that run in the cloud? That was not obvious back in 2008, 2009. It's not like Amazon was an enterprise company at the time.

It was mostly for startups, and that's who was using AWS at the time. And so, no, I agree. I do agree with you. We had to shake up our internal culture. God dang it. This was my basic message. God dang it. This is our future. We can preserve and enhance these businesses. We can take more value out of the system because other people, the customers don't have to set up their servers anymore.

It was mostly for startups, and that's who was using AWS at the time. And so, no, I agree. I do agree with you. We had to shake up our internal culture. God dang it. This was my basic message. God dang it. This is our future. We can preserve and enhance these businesses. We can take more value out of the system because other people, the customers don't have to set up their servers anymore.

They don't have to do all this work. Essentially, money that would have been spent on people and hardware will get spent with us.

They don't have to do all this work. Essentially, money that would have been spent on people and hardware will get spent with us.

We're going to do this. And it was hard for me, even telling our people, There was still, you know, la resistance, as they say. And that's why I did the speech at UW where we talked about the fact that we're all in on the cloud. It was partly a reminder to people, you know, get with it or get out of it.

We're going to do this. And it was hard for me, even telling our people, There was still, you know, la resistance, as they say. And that's why I did the speech at UW where we talked about the fact that we're all in on the cloud. It was partly a reminder to people, you know, get with it or get out of it.

It's very... Some of what you have to do because people believe the newspaper more than they'll believe an internal email.