Steve Ballmer

Our post-sales monetization was with applications. Theirs were with ads. But it's a new productivity app. We put Office on the Mac by then. We would have had to put productivity elsewhere. So in the sense that we missed a major productivity area, and we're in the productivity business, and we were in the client area, and we missed a client device. Those are the two. Nothing else we missed.

Our post-sales monetization was with applications. Theirs were with ads. But it's a new productivity app. We put Office on the Mac by then. We would have had to put productivity elsewhere. So in the sense that we missed a major productivity area, and we're in the productivity business, and we were in the client area, and we missed a client device. Those are the two. Nothing else we missed.

You had an opportunity for Fortrix.

You had an opportunity for Fortrix.

and you got to yeah part of the problem was we didn't see uh particularly we didn't see mobile as a different trick we thought of it as underneath the windows trick if you will no but i mean you can go through i don't know that i could come up with a three trick pony for you i mean it's possible that at the elon level the musk empire could have three tricks right cars connectivity and um

and you got to yeah part of the problem was we didn't see uh particularly we didn't see mobile as a different trick we thought of it as underneath the windows trick if you will no but i mean you can go through i don't know that i could come up with a three trick pony for you i mean it's possible that at the elon level the musk empire could have three tricks right cars connectivity and um

In finance, you can do it. Finance, I don't think there are multiple tricks. And you could say asset management versus the- Investment banking is different. Maybe, maybe. I don't know. I'm not convinced, but I hear you. Well, possibly.

In finance, you can do it. Finance, I don't think there are multiple tricks. And you could say asset management versus the- Investment banking is different. Maybe, maybe. I don't know. I'm not convinced, but I hear you. Well, possibly.

Yeah, they have a remarkably diversified- They bought businesses in multiple areas.

Yeah, they have a remarkably diversified- They bought businesses in multiple areas.

But I can't call Sony Pictures a trick. Fair. A, it's just not big enough. You can acquire to start a trick. I mean, that part I have no- You know, there's no pride. There should be no pride in having a trick that starts with something small. Android's a great example. Google bought Android, but that's a trick for them. Well, Android's not a trick. Okay.

But I can't call Sony Pictures a trick. Fair. A, it's just not big enough. You can acquire to start a trick. I mean, that part I have no- You know, there's no pride. There should be no pride in having a trick that starts with something small. Android's a great example. Google bought Android, but that's a trick for them. Well, Android's not a trick. Okay.

Android is a piece of the search trick.

Android is a piece of the search trick.

Yeah. Yeah, exactly. Lead generation for search. Yeah, that's right.

Yeah. Yeah, exactly. Lead generation for search. Yeah, that's right.

Look, my biggest hit from my time running sales to president to CEO is establishing us with IT departments, IT professionals. You can call that the enterprise, if you will, and putting in the framework from a sales and marketing perspective, the staff. It's a capability we had to develop. Nobody developed that software model but us. We invented essentially how you do that.

Look, my biggest hit from my time running sales to president to CEO is establishing us with IT departments, IT professionals. You can call that the enterprise, if you will, and putting in the framework from a sales and marketing perspective, the staff. It's a capability we had to develop. Nobody developed that software model but us. We invented essentially how you do that.

Oracle had done some invention, but we came on and did our own invention. We took it to the cloud. We were able to successfully navigate that with, I mean, look, from a sales, there's a product parts of that that you highlight, but that's a big deal. And I feel very, very proud about that. From a financial standpoint, Everybody likes to say about tripled revenue and about tripled profit.

Oracle had done some invention, but we came on and did our own invention. We took it to the cloud. We were able to successfully navigate that with, I mean, look, from a sales, there's a product parts of that that you highlight, but that's a big deal. And I feel very, very proud about that. From a financial standpoint, Everybody likes to say about tripled revenue and about tripled profit.