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Steve Benson

๐Ÿ‘ค Speaker
518 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

spend the money over a year year and a half and then get value out of it create more revenue your MRR goes up and then you're paying back the loan for the next you know two and a half years with that increased MRR and if you came out ahead it was a good idea to take the debt if you come up behind it was a bad idea but if in a fast-growing SaaS company it's always a good idea our our our

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

our returns way higher.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

So you, it's, it's always basically even, even fairly expensive debt is always a really good deal because if you're, if your return on that capital is 50% or 60% and it costs 16%, you're way, way ahead.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

Well, like I said, it's not, it's not the, I mean, the perfect place would be like ads or something that where you get a quick payback.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

I mean, product development, it's even worse than like hiring salespeople because salespeople pay off.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

In my opinion, sales or marketing or anything on the revenue side pays off faster, but at a lower ultimate rate.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

Engineering resources and actually making the product better, creating that extra feature that wins you extra deals pays off at the highest rate, but over a longer period of time.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

And that's why it's so important that you don't get the short term loans that I'm trying to think of the companies that do that are really big, like pipe.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

And there's a bunch of companies.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

Three quarters of the SAS lenders are like they want to do one year deals, which you can't invest in human capital over one year.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

It doesn't pay.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

Even a salesperson doesn't pay back fast enough because it's not just time to break even.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

It's they had to.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

you had to invest the money, and then you start pulling money out, and you need time to pay back from there for it to actually make sense.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

So your question was, what was the exact term?

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

Lighter was four years.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

All these are four-year loans.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

Yeah, this is important, right?

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

First of all, you can't get this kind of debt unless you already have revenue.

SaaS Interviews with CEOs, Startups, Founders
How I hit $5m ARR, kept control using 3 different debt providers

These are all revenue-based debts.