Steve Byrne

The line was too long, and I just said, screw it, jumped in the cab with Mike August.

But when I popped into the Einstein, guess what music was pumping at the Einstein?

Nope, same fucking damn shit.

And I just want to know what is going on.

No.

You know what it is?

I was talking.

I was yelling at Mike August all the way to the airport about this, which is we decided to build our society around 13-year-olds and 13-year-old girls.

For some reason, they became the demographic.

Not 25-year-old women themselves.

13 year olds like every fucking piece of apparel, every store, everything that you look at has to have some bling and shine at you like, you know, wink at you like a bass and all the music.

It's not skewing young.

It's skewing prepubescent now.

Yeah.

Like where it's tweener, Bill.

And so somebody took this thing and said, every advertiser, it's driven by like Madison Avenue.

Like this is the key demographic.

Everyone wants this young demographic.

Everyone wants Justin Bieber's demographic.

So what we did is, okay, that's fine if you run a place that sells bedazzled covers for your iPhones, but not sports bars in fucking San Antonio.