Steve Henry

to track things accurately, and then ultimately to see incremental change occur because of those decisions. We hope to be better farmers and better stewards by doing so.

to track things accurately, and then ultimately to see incremental change occur because of those decisions. We hope to be better farmers and better stewards by doing so.

Yeah. So we've, You could go back all the way to the first yield monitor in the cab and do that, but one of the most impactful times for us is we got on a kick to try and figure out how to do aquaponics or aeroponics and trying to say, Oh, can we get closer to the consumer, try and drive more revenue?

Yeah. So we've, You could go back all the way to the first yield monitor in the cab and do that, but one of the most impactful times for us is we got on a kick to try and figure out how to do aquaponics or aeroponics and trying to say, Oh, can we get closer to the consumer, try and drive more revenue?

Yeah. So we've, You could go back all the way to the first yield monitor in the cab and do that, but one of the most impactful times for us is we got on a kick to try and figure out how to do aquaponics or aeroponics and trying to say, Oh, can we get closer to the consumer, try and drive more revenue?

And so we, we piloted this project where we were raising microgreens and I watched this system that the company was using literally grab data. They had to change it to every hour because they were running out of storage when they were collecting it every minute and it was updating their algorithm in order to then increase production,

And so we, we piloted this project where we were raising microgreens and I watched this system that the company was using literally grab data. They had to change it to every hour because they were running out of storage when they were collecting it every minute and it was updating their algorithm in order to then increase production,

And so we, we piloted this project where we were raising microgreens and I watched this system that the company was using literally grab data. They had to change it to every hour because they were running out of storage when they were collecting it every minute and it was updating their algorithm in order to then increase production,

influence taste and the flavor piece of it, manage all of the inputs going into it. And they were literally capturing data points every hour for these. And when you think about what we've done traditionally in our industries, you get 40 shots at this in the average farmer life cycle, and you make a change on a crop year basis.

influence taste and the flavor piece of it, manage all of the inputs going into it. And they were literally capturing data points every hour for these. And when you think about what we've done traditionally in our industries, you get 40 shots at this in the average farmer life cycle, and you make a change on a crop year basis.

influence taste and the flavor piece of it, manage all of the inputs going into it. And they were literally capturing data points every hour for these. And when you think about what we've done traditionally in our industries, you get 40 shots at this in the average farmer life cycle, and you make a change on a crop year basis.

And so to make 40 large scale changes or have 40 chances at it compared to some of the data that this group was collecting every hour really changed our mindset of, are we going to embrace the technology and data that comes not from an agronomist in all cases, but instead from a computer or a report that spit out that didn't even have a human touch to it?

And so to make 40 large scale changes or have 40 chances at it compared to some of the data that this group was collecting every hour really changed our mindset of, are we going to embrace the technology and data that comes not from an agronomist in all cases, but instead from a computer or a report that spit out that didn't even have a human touch to it?

And so to make 40 large scale changes or have 40 chances at it compared to some of the data that this group was collecting every hour really changed our mindset of, are we going to embrace the technology and data that comes not from an agronomist in all cases, but instead from a computer or a report that spit out that didn't even have a human touch to it?

And how much trust do we want to put into that? And so for us, that was a really big philosophical change that's helped us stay more open to to the changes that are coming or the products and services that you all are trying to develop and being willing to open the farm gate, so to speak, because I know that that is oftentimes one of your biggest hurdles to getting off the ground.

And how much trust do we want to put into that? And so for us, that was a really big philosophical change that's helped us stay more open to to the changes that are coming or the products and services that you all are trying to develop and being willing to open the farm gate, so to speak, because I know that that is oftentimes one of your biggest hurdles to getting off the ground.

And how much trust do we want to put into that? And so for us, that was a really big philosophical change that's helped us stay more open to to the changes that are coming or the products and services that you all are trying to develop and being willing to open the farm gate, so to speak, because I know that that is oftentimes one of your biggest hurdles to getting off the ground.

I mean, everyone can talk about the technology of like GPS and steering. That's been around for quite a while now. I think some of the biggest tech that really helps our farm helps take the emotion out of the decisions. Farming is so in motion. Markets and what fertilizer to put on. And there's a lot of different companies that are trying to get your dollar.

I mean, everyone can talk about the technology of like GPS and steering. That's been around for quite a while now. I think some of the biggest tech that really helps our farm helps take the emotion out of the decisions. Farming is so in motion. Markets and what fertilizer to put on. And there's a lot of different companies that are trying to get your dollar.

I mean, everyone can talk about the technology of like GPS and steering. That's been around for quite a while now. I think some of the biggest tech that really helps our farm helps take the emotion out of the decisions. Farming is so in motion. Markets and what fertilizer to put on. And there's a lot of different companies that are trying to get your dollar.