Steve Henry

You must be a farmer.

I don't think he answered your question, though. I think at the end of the day, when you think about, like, you guys are all trying to serve farmers in the ag community, right? You're building technology, you're I don't know if I shouldn't swear, but don't be afraid to make a critical decision as to is this a farm that we can get on with a chance to actually succeed.

I don't think he answered your question, though. I think at the end of the day, when you think about, like, you guys are all trying to serve farmers in the ag community, right? You're building technology, you're I don't know if I shouldn't swear, but don't be afraid to make a critical decision as to is this a farm that we can get on with a chance to actually succeed.

I don't think he answered your question, though. I think at the end of the day, when you think about, like, you guys are all trying to serve farmers in the ag community, right? You're building technology, you're I don't know if I shouldn't swear, but don't be afraid to make a critical decision as to is this a farm that we can get on with a chance to actually succeed.

As a farmer, as a new adopter of what you're trying to introduce to us, if I tell you that I'm interested in technology or I'm wanting to be on the cutting edge of it, but in reality I'm not actually going to let the data change what I'm doing, then you're not, you're wasting your time and your money.

As a farmer, as a new adopter of what you're trying to introduce to us, if I tell you that I'm interested in technology or I'm wanting to be on the cutting edge of it, but in reality I'm not actually going to let the data change what I'm doing, then you're not, you're wasting your time and your money.

As a farmer, as a new adopter of what you're trying to introduce to us, if I tell you that I'm interested in technology or I'm wanting to be on the cutting edge of it, but in reality I'm not actually going to let the data change what I'm doing, then you're not, you're wasting your time and your money.

And I think that a lot of farmers, they like to say that, but at the end of the day, when the solutions provider spits out a number or a product or a practice that goes against 40 years or three generations of ingrained traditional thinking, right? I call it the old McDonald farm. You had a much nicer way to describe it as a 1950s, but you know, I think that there needs to be a level of calling.

And I think that a lot of farmers, they like to say that, but at the end of the day, when the solutions provider spits out a number or a product or a practice that goes against 40 years or three generations of ingrained traditional thinking, right? I call it the old McDonald farm. You had a much nicer way to describe it as a 1950s, but you know, I think that there needs to be a level of calling.

And I think that a lot of farmers, they like to say that, but at the end of the day, when the solutions provider spits out a number or a product or a practice that goes against 40 years or three generations of ingrained traditional thinking, right? I call it the old McDonald farm. You had a much nicer way to describe it as a 1950s, but you know, I think that there needs to be a level of calling.

You can't call your customers out, right? But at the same time, you can choose who you want to bring an innovation to to test and making sure that you truly understand when they say they're objective and when they say that they're going to let data drive decisions, well, what if that means you need to change the relationship with the guy that sells you seed? Are you willing to do that?

You can't call your customers out, right? But at the same time, you can choose who you want to bring an innovation to to test and making sure that you truly understand when they say they're objective and when they say that they're going to let data drive decisions, well, what if that means you need to change the relationship with the guy that sells you seed? Are you willing to do that?

You can't call your customers out, right? But at the same time, you can choose who you want to bring an innovation to to test and making sure that you truly understand when they say they're objective and when they say that they're going to let data drive decisions, well, what if that means you need to change the relationship with the guy that sells you seed? Are you willing to do that?

I love Rick Hallbaker. He sells me great John Deere equipment. John Deere has been a foundational element to our business. But does that mean that every single piece of equipment on my farm is green? No. And so I think that I do. I think that you have to be willing to help poke and prod and encourage some farmers that when they are testing your products, are you actually willing to switch?

I love Rick Hallbaker. He sells me great John Deere equipment. John Deere has been a foundational element to our business. But does that mean that every single piece of equipment on my farm is green? No. And so I think that I do. I think that you have to be willing to help poke and prod and encourage some farmers that when they are testing your products, are you actually willing to switch?

I love Rick Hallbaker. He sells me great John Deere equipment. John Deere has been a foundational element to our business. But does that mean that every single piece of equipment on my farm is green? No. And so I think that I do. I think that you have to be willing to help poke and prod and encourage some farmers that when they are testing your products, are you actually willing to switch?

Because if not, we need to keep moving on and allocate resources elsewhere.

Because if not, we need to keep moving on and allocate resources elsewhere.

Because if not, we need to keep moving on and allocate resources elsewhere.

We've interviewed a lot of people that have adopted that. And the CI score thing is very interesting because it's not for sure yet, right? So it's in the law.