Steve Martocci

inspiration goes a long way. Keep your team inspired. Keep them excited and inspired about what their impact is in the world. Don't overbuild in the beginning. Get enough in the market so that you can start listening.

inspiration goes a long way. Keep your team inspired. Keep them excited and inspired about what their impact is in the world. Don't overbuild in the beginning. Get enough in the market so that you can start listening.

inspiration goes a long way. Keep your team inspired. Keep them excited and inspired about what their impact is in the world. Don't overbuild in the beginning. Get enough in the market so that you can start listening.

I'm excited to be here, and I'm also really curious what Nick gets to say behind the scenes on this, because you get the unfiltered Steve feedback, so you know exactly where to go with your questions.

I'm excited to be here, and I'm also really curious what Nick gets to say behind the scenes on this, because you get the unfiltered Steve feedback, so you know exactly where to go with your questions.

I'm excited to be here, and I'm also really curious what Nick gets to say behind the scenes on this, because you get the unfiltered Steve feedback, so you know exactly where to go with your questions.

So, so it happens all the time. I think the key is to, to learn from every one of them. And, you know, it's also, it's an interesting, like even working with, with Nick, right. And working with people who are not necessarily as experienced rolling certain things out, like your business team wants something for a reason, but you're like, yo, you really got to use it for that.

So, so it happens all the time. I think the key is to, to learn from every one of them. And, you know, it's also, it's an interesting, like even working with, with Nick, right. And working with people who are not necessarily as experienced rolling certain things out, like your business team wants something for a reason, but you're like, yo, you really got to use it for that.

So, so it happens all the time. I think the key is to, to learn from every one of them. And, you know, it's also, it's an interesting, like even working with, with Nick, right. And working with people who are not necessarily as experienced rolling certain things out, like your business team wants something for a reason, but you're like, yo, you really got to use it for that.

You know, like, are you good? And sometimes there's this back and forth between external requirements that are coming in and the like, all right, but that's another piece of code that we got to maintain. And, you know, I've actually really enjoyed my relationship with Nick watching my because like, you know, at some point as a product leader and CEO like myself. You can't do it all yourself.

You know, like, are you good? And sometimes there's this back and forth between external requirements that are coming in and the like, all right, but that's another piece of code that we got to maintain. And, you know, I've actually really enjoyed my relationship with Nick watching my because like, you know, at some point as a product leader and CEO like myself. You can't do it all yourself.

You know, like, are you good? And sometimes there's this back and forth between external requirements that are coming in and the like, all right, but that's another piece of code that we got to maintain. And, you know, I've actually really enjoyed my relationship with Nick watching my because like, you know, at some point as a product leader and CEO like myself. You can't do it all yourself.

You have to do it with a team. You have to really grow a team, build a great culture. And sometimes you really want to enable the team to take their ideas, run with them, and build great things. And we've just developed this great relationship. And Nick has taken the lead on so many things, like our trust score that is absolutely loved by the users.

You have to do it with a team. You have to really grow a team, build a great culture. And sometimes you really want to enable the team to take their ideas, run with them, and build great things. And we've just developed this great relationship. And Nick has taken the lead on so many things, like our trust score that is absolutely loved by the users.

You have to do it with a team. You have to really grow a team, build a great culture. And sometimes you really want to enable the team to take their ideas, run with them, and build great things. And we've just developed this great relationship. And Nick has taken the lead on so many things, like our trust score that is absolutely loved by the users.

And like he had all the insight to getting that built, which has been great. And then something like I was talking about with the first implementation of like lists and maybe some other things, he's like, oh, he learns and then he hears my opinion about it.

And like he had all the insight to getting that built, which has been great. And then something like I was talking about with the first implementation of like lists and maybe some other things, he's like, oh, he learns and then he hears my opinion about it.

And like he had all the insight to getting that built, which has been great. And then something like I was talking about with the first implementation of like lists and maybe some other things, he's like, oh, he learns and then he hears my opinion about it.

And like trying to foster an environment where, you know, people can test these ideas and your team, you have a system for helping people understand prioritization and like the cost that comes with things and build a healthy product development culture out of it.

And like trying to foster an environment where, you know, people can test these ideas and your team, you have a system for helping people understand prioritization and like the cost that comes with things and build a healthy product development culture out of it.

And like trying to foster an environment where, you know, people can test these ideas and your team, you have a system for helping people understand prioritization and like the cost that comes with things and build a healthy product development culture out of it.

That's the art, right? That's the secret sauce. And for us, what it is is really short feedback loops and a lot of like in collaboration design by team. And it works right now while we're small, right? So, you know, every six weeks we're getting together for an onsite or offsite, like we get together in person and that's when we tackle some of the bigger stuff.

That's the art, right? That's the secret sauce. And for us, what it is is really short feedback loops and a lot of like in collaboration design by team. And it works right now while we're small, right? So, you know, every six weeks we're getting together for an onsite or offsite, like we get together in person and that's when we tackle some of the bigger stuff.

That's the art, right? That's the secret sauce. And for us, what it is is really short feedback loops and a lot of like in collaboration design by team. And it works right now while we're small, right? So, you know, every six weeks we're getting together for an onsite or offsite, like we get together in person and that's when we tackle some of the bigger stuff.

And that stuff's nice to do in the room together. You have a high amount of empathy kind of when you're together, working through like Sometimes I get heated and people have opinions, but you want people to be heard and understood. We do a team-wide show-and-tell every day right now. I've never built a startup completely remote. I've done remote engineering and things like that, but having...

And that stuff's nice to do in the room together. You have a high amount of empathy kind of when you're together, working through like Sometimes I get heated and people have opinions, but you want people to be heard and understood. We do a team-wide show-and-tell every day right now. I've never built a startup completely remote. I've done remote engineering and things like that, but having...

And that stuff's nice to do in the room together. You have a high amount of empathy kind of when you're together, working through like Sometimes I get heated and people have opinions, but you want people to be heard and understood. We do a team-wide show-and-tell every day right now. I've never built a startup completely remote. I've done remote engineering and things like that, but having...

Having an environment that feels like we're really in it together has been the fast feedback loop process. And look, people have really good ideas and it's sometimes really hard to have to be the one that's like, I hear you. We're going to ship something that kind of sucks a little bit. We're going to get feedback and then we're going to evolve to that next point.

Having an environment that feels like we're really in it together has been the fast feedback loop process. And look, people have really good ideas and it's sometimes really hard to have to be the one that's like, I hear you. We're going to ship something that kind of sucks a little bit. We're going to get feedback and then we're going to evolve to that next point.

Having an environment that feels like we're really in it together has been the fast feedback loop process. And look, people have really good ideas and it's sometimes really hard to have to be the one that's like, I hear you. We're going to ship something that kind of sucks a little bit. We're going to get feedback and then we're going to evolve to that next point.

Or I see when we get stuck on something where there's no good answer, like we could talk in theory for days about like, you know, an opinion on something, but it really just in that sense feels like we don't have enough data. And that's why we should ship something or, you know, talk to, talk to a, do an interview or something because we're just circling on something. Okay.

Or I see when we get stuck on something where there's no good answer, like we could talk in theory for days about like, you know, an opinion on something, but it really just in that sense feels like we don't have enough data. And that's why we should ship something or, you know, talk to, talk to a, do an interview or something because we're just circling on something. Okay.

Or I see when we get stuck on something where there's no good answer, like we could talk in theory for days about like, you know, an opinion on something, but it really just in that sense feels like we don't have enough data. And that's why we should ship something or, you know, talk to, talk to a, do an interview or something because we're just circling on something. Okay.

It's your opinion versus my opinion. Like, great. Yeah. And I try my best to not have to, to kind of step in and play any kind of card on like, well, I'm the CEO or I'm the, you know, or like in my experience, like I, there's just so many lines. I don't like say anyone saying on the team and have to, to kind of justify their, their kind of position.

It's your opinion versus my opinion. Like, great. Yeah. And I try my best to not have to, to kind of step in and play any kind of card on like, well, I'm the CEO or I'm the, you know, or like in my experience, like I, there's just so many lines. I don't like say anyone saying on the team and have to, to kind of justify their, their kind of position.

It's your opinion versus my opinion. Like, great. Yeah. And I try my best to not have to, to kind of step in and play any kind of card on like, well, I'm the CEO or I'm the, you know, or like in my experience, like I, there's just so many lines. I don't like say anyone saying on the team and have to, to kind of justify their, their kind of position.

I don't think about it as a differentiator first. I first think about the product that I want to exist. Right. Usually I'm the first user of the product or at least, you know, want to have something come into existence. I generally don't like to build things that already exist in the world. Like, so I don't usually even have something to, to kind of look at as a, as a comp.

I don't think about it as a differentiator first. I first think about the product that I want to exist. Right. Usually I'm the first user of the product or at least, you know, want to have something come into existence. I generally don't like to build things that already exist in the world. Like, so I don't usually even have something to, to kind of look at as a, as a comp.

I don't think about it as a differentiator first. I first think about the product that I want to exist. Right. Usually I'm the first user of the product or at least, you know, want to have something come into existence. I generally don't like to build things that already exist in the world. Like, so I don't usually even have something to, to kind of look at as a, as a comp.

These are all great questions. So I think that when I think about, you know, how does this scale? I really want this to it. Maybe it moves to like departmental. show and tells. There's something amazing about these fast feedback loops.

These are all great questions. So I think that when I think about, you know, how does this scale? I really want this to it. Maybe it moves to like departmental. show and tells. There's something amazing about these fast feedback loops.

These are all great questions. So I think that when I think about, you know, how does this scale? I really want this to it. Maybe it moves to like departmental. show and tells. There's something amazing about these fast feedback loops.

And look, people get blocked on stuff and they sometimes rabbit hole for days where if they just talked to another engineer, if they just talked to the product owner about something, if they just talked to the designer about something, they would like unblock.

And look, people get blocked on stuff and they sometimes rabbit hole for days where if they just talked to another engineer, if they just talked to the product owner about something, if they just talked to the designer about something, they would like unblock.

And look, people get blocked on stuff and they sometimes rabbit hole for days where if they just talked to another engineer, if they just talked to the product owner about something, if they just talked to the designer about something, they would like unblock.

And, you know, yes, you can kind of talk about it in a quick stand up in the morning, but kind of showing people where they are and kind of where they're stuck. And if you kind of are sensing someone's kind of like not moving at the pace, you know, they are capable of moving at. We like kind of address it like fast. So, you know, and context gets heavily shared amongst the team. Right.

And, you know, yes, you can kind of talk about it in a quick stand up in the morning, but kind of showing people where they are and kind of where they're stuck. And if you kind of are sensing someone's kind of like not moving at the pace, you know, they are capable of moving at. We like kind of address it like fast. So, you know, and context gets heavily shared amongst the team. Right.

And, you know, yes, you can kind of talk about it in a quick stand up in the morning, but kind of showing people where they are and kind of where they're stuck. And if you kind of are sensing someone's kind of like not moving at the pace, you know, they are capable of moving at. We like kind of address it like fast. So, you know, and context gets heavily shared amongst the team. Right.

You're in the remote environment. You miss out on the lunch together. Right. Where you're just like talking about something or going over. There's so much like water cooler conversation that you miss out on that this works for us right now.

You're in the remote environment. You miss out on the lunch together. Right. Where you're just like talking about something or going over. There's so much like water cooler conversation that you miss out on that this works for us right now.

You're in the remote environment. You miss out on the lunch together. Right. Where you're just like talking about something or going over. There's so much like water cooler conversation that you miss out on that this works for us right now.

And I'd love to see it work at scale kind of departmentally where, you know, like if we form into teams that they can meet and do a similar thing where even if the whole company can't do it.

And I'd love to see it work at scale kind of departmentally where, you know, like if we form into teams that they can meet and do a similar thing where even if the whole company can't do it.

And I'd love to see it work at scale kind of departmentally where, you know, like if we form into teams that they can meet and do a similar thing where even if the whole company can't do it.

And like, even the last offsite we did, I think it was more of a timing issue, which was like right after our launch and we were still all scrambling that like going right into that was, it might not have been the best timing. I don't know if we got the best use of time out of it, but in person time in general, I think is so important to building empathy, like, and building great products.

And like, even the last offsite we did, I think it was more of a timing issue, which was like right after our launch and we were still all scrambling that like going right into that was, it might not have been the best timing. I don't know if we got the best use of time out of it, but in person time in general, I think is so important to building empathy, like, and building great products.

And like, even the last offsite we did, I think it was more of a timing issue, which was like right after our launch and we were still all scrambling that like going right into that was, it might not have been the best timing. I don't know if we got the best use of time out of it, but in person time in general, I think is so important to building empathy, like, and building great products.

You need to have the connection amongst the different people on your team. And so, you know, we always just make sure we get that, even if it's not the most productive session.

You need to have the connection amongst the different people on your team. And so, you know, we always just make sure we get that, even if it's not the most productive session.

You need to have the connection amongst the different people on your team. And so, you know, we always just make sure we get that, even if it's not the most productive session.

And then the unscripted lunches and stuff during those things, like there's something about the meetings that make people feel like they need to perform, stick to a topic. And then just having that kind of unstructured time too, of like hearing what's on someone's mind where they don't feel like they have to be on stage either. They're just talking to someone.

And then the unscripted lunches and stuff during those things, like there's something about the meetings that make people feel like they need to perform, stick to a topic. And then just having that kind of unstructured time too, of like hearing what's on someone's mind where they don't feel like they have to be on stage either. They're just talking to someone.

And then the unscripted lunches and stuff during those things, like there's something about the meetings that make people feel like they need to perform, stick to a topic. And then just having that kind of unstructured time too, of like hearing what's on someone's mind where they don't feel like they have to be on stage either. They're just talking to someone.

Yeah, and I mean, on that front too, like I'm very much someone who came up in the world of paired programming, which is literally when you're coding, two people are working on the same project together. And it's extremely intimidating at first. People are seeing typos, people are seeing you think through things in real time.

Yeah, and I mean, on that front too, like I'm very much someone who came up in the world of paired programming, which is literally when you're coding, two people are working on the same project together. And it's extremely intimidating at first. People are seeing typos, people are seeing you think through things in real time.

Yeah, and I mean, on that front too, like I'm very much someone who came up in the world of paired programming, which is literally when you're coding, two people are working on the same project together. And it's extremely intimidating at first. People are seeing typos, people are seeing you think through things in real time.

But it is deeply, deeply liberating once you've kind of like allowed yourself to be that vulnerable with another coworker. And like you don't get blocked. You think things. You learn. You absorb. Like so much moves fast. And so we actually end up doing a lot of like live design sessions. You know, like you kind of need to be okay with being pretty exposed, I would say, at Subco.

But it is deeply, deeply liberating once you've kind of like allowed yourself to be that vulnerable with another coworker. And like you don't get blocked. You think things. You learn. You absorb. Like so much moves fast. And so we actually end up doing a lot of like live design sessions. You know, like you kind of need to be okay with being pretty exposed, I would say, at Subco.

But it is deeply, deeply liberating once you've kind of like allowed yourself to be that vulnerable with another coworker. And like you don't get blocked. You think things. You learn. You absorb. Like so much moves fast. And so we actually end up doing a lot of like live design sessions. You know, like you kind of need to be okay with being pretty exposed, I would say, at Subco.

So for me, I think it really just starts is what's the experience that I want. And then I think once you've kind of nailed that, you start thinking about what's the experience for others and the other kind of, you know, different segments of a market.

So for me, I think it really just starts is what's the experience that I want. And then I think once you've kind of nailed that, you start thinking about what's the experience for others and the other kind of, you know, different segments of a market.

So for me, I think it really just starts is what's the experience that I want. And then I think once you've kind of nailed that, you start thinking about what's the experience for others and the other kind of, you know, different segments of a market.

And it was very like that at GroupMe. And then, you know, Splice got bigger and bigger to the point where that got harder to do. And I think one of the things I think a lot about at Subco as we scale is making sure that that kind of culturally is established early enough. I remember this day at Splice where I was interviewing like, I don't know, like two or three PM roles at the same time.

And it was very like that at GroupMe. And then, you know, Splice got bigger and bigger to the point where that got harder to do. And I think one of the things I think a lot about at Subco as we scale is making sure that that kind of culturally is established early enough. I remember this day at Splice where I was interviewing like, I don't know, like two or three PM roles at the same time.

And it was very like that at GroupMe. And then, you know, Splice got bigger and bigger to the point where that got harder to do. And I think one of the things I think a lot about at Subco as we scale is making sure that that kind of culturally is established early enough. I remember this day at Splice where I was interviewing like, I don't know, like two or three PM roles at the same time.

And it was a day that I realized I kind of like lost something a little culturally because I hadn't codified enough about like how we build software and how we kind of build together was a kind of rapid growth period. And, you know, you let the culture get away a little bit.

And it was a day that I realized I kind of like lost something a little culturally because I hadn't codified enough about like how we build software and how we kind of build together was a kind of rapid growth period. And, you know, you let the culture get away a little bit.

And it was a day that I realized I kind of like lost something a little culturally because I hadn't codified enough about like how we build software and how we kind of build together was a kind of rapid growth period. And, you know, you let the culture get away a little bit.

Yeah. I mean, at least at scale, being open enough to be honest about metrics, be honest about user feedback, you know, like use the product, things like that, that if you get to disconnect. So there's the whole like disconnect to your internal team and then there's a disconnect from the actual user base. Right.

Yeah. I mean, at least at scale, being open enough to be honest about metrics, be honest about user feedback, you know, like use the product, things like that, that if you get to disconnect. So there's the whole like disconnect to your internal team and then there's a disconnect from the actual user base. Right.

Yeah. I mean, at least at scale, being open enough to be honest about metrics, be honest about user feedback, you know, like use the product, things like that, that if you get to disconnect. So there's the whole like disconnect to your internal team and then there's a disconnect from the actual user base. Right.

If we're coming back to customer experience and like that, that is, I think, a recipe of success.

If we're coming back to customer experience and like that, that is, I think, a recipe of success.

If we're coming back to customer experience and like that, that is, I think, a recipe of success.

a failure of disaster for for a company on the disconnect and they're not they're heads in the sand on so much either from a telemetry perspective from just a from like you know our support channel right now it's just like everybody sees every piece of feedback that kind of comes in and it's like yeah it really uh helps drive home where we're falling short where we have more work to do

a failure of disaster for for a company on the disconnect and they're not they're heads in the sand on so much either from a telemetry perspective from just a from like you know our support channel right now it's just like everybody sees every piece of feedback that kind of comes in and it's like yeah it really uh helps drive home where we're falling short where we have more work to do

a failure of disaster for for a company on the disconnect and they're not they're heads in the sand on so much either from a telemetry perspective from just a from like you know our support channel right now it's just like everybody sees every piece of feedback that kind of comes in and it's like yeah it really uh helps drive home where we're falling short where we have more work to do

there's like these really processy ways of doing it, which is like, Oh, have a user research team and make sure you're in the field gaining your knowledge. And like, those things are all true. Those things are all kind of helpful. And, but I think there's also, you know, there's a potential, like even once a month to just like make half the day or a full day of like

there's like these really processy ways of doing it, which is like, Oh, have a user research team and make sure you're in the field gaining your knowledge. And like, those things are all true. Those things are all kind of helpful. And, but I think there's also, you know, there's a potential, like even once a month to just like make half the day or a full day of like

there's like these really processy ways of doing it, which is like, Oh, have a user research team and make sure you're in the field gaining your knowledge. And like, those things are all true. Those things are all kind of helpful. And, but I think there's also, you know, there's a potential, like even once a month to just like make half the day or a full day of like

We did this thing at a place called Beat Relay, which was a simple thing. Musicians, non-musicians, everyone in the company signed up for a team, and that team made music together. And Beat Relay, as much as it was just a fun thing and cool, was also a nice forced dog food session of trying to work on music collaboratively across location with people.

We did this thing at a place called Beat Relay, which was a simple thing. Musicians, non-musicians, everyone in the company signed up for a team, and that team made music together. And Beat Relay, as much as it was just a fun thing and cool, was also a nice forced dog food session of trying to work on music collaboratively across location with people.

We did this thing at a place called Beat Relay, which was a simple thing. Musicians, non-musicians, everyone in the company signed up for a team, and that team made music together. And Beat Relay, as much as it was just a fun thing and cool, was also a nice forced dog food session of trying to work on music collaboratively across location with people.

It's just using your own product, right? Particularly, it's kind of like, maybe it comes from eat your own dog food or make sure your food... Tastes good, you know, use your product. It's funny, I realize, I don't know why I think that term is just so common, but maybe it's not. We've had many employees come in and just be like, what are you talking about here?

It's just using your own product, right? Particularly, it's kind of like, maybe it comes from eat your own dog food or make sure your food... Tastes good, you know, use your product. It's funny, I realize, I don't know why I think that term is just so common, but maybe it's not. We've had many employees come in and just be like, what are you talking about here?

It's just using your own product, right? Particularly, it's kind of like, maybe it comes from eat your own dog food or make sure your food... Tastes good, you know, use your product. It's funny, I realize, I don't know why I think that term is just so common, but maybe it's not. We've had many employees come in and just be like, what are you talking about here?

But yeah, so using the product, I think is one. Create fun experiences for people to use the product. And then also, you know, we used to have a really good hackathon culture at GroupMe where we would do like, I think it was a quarterly hackathon. which was kind of like, just like, what do you want to have exist? You know?

But yeah, so using the product, I think is one. Create fun experiences for people to use the product. And then also, you know, we used to have a really good hackathon culture at GroupMe where we would do like, I think it was a quarterly hackathon. which was kind of like, just like, what do you want to have exist? You know?

But yeah, so using the product, I think is one. Create fun experiences for people to use the product. And then also, you know, we used to have a really good hackathon culture at GroupMe where we would do like, I think it was a quarterly hackathon. which was kind of like, just like, what do you want to have exist? You know?

And I think that that always yielded really amazing features and insights from people's just personal struggles with our own software.

And I think that that always yielded really amazing features and insights from people's just personal struggles with our own software.

And I think that that always yielded really amazing features and insights from people's just personal struggles with our own software.

wow, this is really difficult, isn't it? And then there'll be things like, oh, I know that sucks. You're like, oh, we haven't worked on that page for so long. You know, like, yeah, those things are just, those are brutal.

wow, this is really difficult, isn't it? And then there'll be things like, oh, I know that sucks. You're like, oh, we haven't worked on that page for so long. You know, like, yeah, those things are just, those are brutal.

wow, this is really difficult, isn't it? And then there'll be things like, oh, I know that sucks. You're like, oh, we haven't worked on that page for so long. You know, like, yeah, those things are just, those are brutal.

Yeah. And like, look, successful organizations I've been at, you know, have done that. I think it was a guilt group. They did rotations through support. You might've even done a week through support, which was nuts. It was a lot. And we did some of that too.

Yeah. And like, look, successful organizations I've been at, you know, have done that. I think it was a guilt group. They did rotations through support. You might've even done a week through support, which was nuts. It was a lot. And we did some of that too.

Yeah. And like, look, successful organizations I've been at, you know, have done that. I think it was a guilt group. They did rotations through support. You might've even done a week through support, which was nuts. It was a lot. And we did some of that too.

And then, you know, what was super annoying that would happen in this is, you know, customer support would be dealing with something all the time that wasn't getting prioritized. But then like, I'd go talk to some musician, some famous musician, they'd be like, Well, so-and-so doesn't work. And then you'd be like, guys, we got to fix this.

And then, you know, what was super annoying that would happen in this is, you know, customer support would be dealing with something all the time that wasn't getting prioritized. But then like, I'd go talk to some musician, some famous musician, they'd be like, Well, so-and-so doesn't work. And then you'd be like, guys, we got to fix this.

And then, you know, what was super annoying that would happen in this is, you know, customer support would be dealing with something all the time that wasn't getting prioritized. But then like, I'd go talk to some musician, some famous musician, they'd be like, Well, so-and-so doesn't work. And then you'd be like, guys, we got to fix this.

And they'd be like, I know, like we've been saying this for months, you know? And you're like, oh, crap. So kind of making sure that the- You listen to your CX people just because they're at the front lines. They're getting that feedback. Make sure you have a really easy way to give.

And they'd be like, I know, like we've been saying this for months, you know? And you're like, oh, crap. So kind of making sure that the- You listen to your CX people just because they're at the front lines. They're getting that feedback. Make sure you have a really easy way to give.

And they'd be like, I know, like we've been saying this for months, you know? And you're like, oh, crap. So kind of making sure that the- You listen to your CX people just because they're at the front lines. They're getting that feedback. Make sure you have a really easy way to give.

I think one of the things that AI potentially is taking away too is so many of these issues are getting solved with AI, the actual issues, but where's the feedback coming from? You know, not so much like, oh, I don't know how to do this thing or this is like, but like actually suggestion, like we are getting the most insane suggestions from our user base right now. Insane in a good way.

I think one of the things that AI potentially is taking away too is so many of these issues are getting solved with AI, the actual issues, but where's the feedback coming from? You know, not so much like, oh, I don't know how to do this thing or this is like, but like actually suggestion, like we are getting the most insane suggestions from our user base right now. Insane in a good way.

I think one of the things that AI potentially is taking away too is so many of these issues are getting solved with AI, the actual issues, but where's the feedback coming from? You know, not so much like, oh, I don't know how to do this thing or this is like, but like actually suggestion, like we are getting the most insane suggestions from our user base right now. Insane in a good way.

Insane in a like, oh my God, I can't believe you spent the time to write, you know, six paragraphs on, you know, what we need to do around improving your supplement routine. This is amazing. And so like having it, but you know what, that only works because of the big, at the top of our,

Insane in a like, oh my God, I can't believe you spent the time to write, you know, six paragraphs on, you know, what we need to do around improving your supplement routine. This is amazing. And so like having it, but you know what, that only works because of the big, at the top of our,

Insane in a like, oh my God, I can't believe you spent the time to write, you know, six paragraphs on, you know, what we need to do around improving your supplement routine. This is amazing. And so like having it, but you know what, that only works because of the big, at the top of our,

Every page in our app is a feedback button that doesn't ask you a million questions to get it through, just lets you dump it in. People do it. And that's great. And we answer them.

Every page in our app is a feedback button that doesn't ask you a million questions to get it through, just lets you dump it in. People do it. And that's great. And we answer them.

Every page in our app is a feedback button that doesn't ask you a million questions to get it through, just lets you dump it in. People do it. And that's great. And we answer them.

One of the quick things we would do on that kind of, so we've always done like a weekly town hall, which again, for some people is way too often. But we would do it an hour every Friday. And a section that we used to have in all of them was like, you know, we had splice rules, splice sucks, and then splice, which would be like the highlight support tickets of, of the, of the week. Right.

One of the quick things we would do on that kind of, so we've always done like a weekly town hall, which again, for some people is way too often. But we would do it an hour every Friday. And a section that we used to have in all of them was like, you know, we had splice rules, splice sucks, and then splice, which would be like the highlight support tickets of, of the, of the week. Right.

One of the quick things we would do on that kind of, so we've always done like a weekly town hall, which again, for some people is way too often. But we would do it an hour every Friday. And a section that we used to have in all of them was like, you know, we had splice rules, splice sucks, and then splice, which would be like the highlight support tickets of, of the, of the week. Right.

And like some of them would be, you know, listen to the good stuff too. Cause the good stuff's inspiring. Right. Then you can you can totally miss the good stuff. Right. So there's some of those deep, inspiring stories like share them with your team because you what you really, really want is an inspired team building a great customer experience.

And like some of them would be, you know, listen to the good stuff too. Cause the good stuff's inspiring. Right. Then you can you can totally miss the good stuff. Right. So there's some of those deep, inspiring stories like share them with your team because you what you really, really want is an inspired team building a great customer experience.

And like some of them would be, you know, listen to the good stuff too. Cause the good stuff's inspiring. Right. Then you can you can totally miss the good stuff. Right. So there's some of those deep, inspiring stories like share them with your team because you what you really, really want is an inspired team building a great customer experience.

Yeah. And look, I think in all the business, if you go all the way back to GroupMe, right, GroupMe was made in 24 hours at a hackathon to go to a concert with our friends. And it was just something we needed, you know?

Yeah. And look, I think in all the business, if you go all the way back to GroupMe, right, GroupMe was made in 24 hours at a hackathon to go to a concert with our friends. And it was just something we needed, you know?

Yeah. And look, I think in all the business, if you go all the way back to GroupMe, right, GroupMe was made in 24 hours at a hackathon to go to a concert with our friends. And it was just something we needed, you know?

And like, you know, a team that doesn't feel that they just don't put in the effort to go the extra mile. And so inspire your team is like really, really important. So show the good stuff. Yeah. Don't hide the bad stuff, you know, like bring it to the top. And then, you know, and then, you know, for us, there's just a lot of levity.

And like, you know, a team that doesn't feel that they just don't put in the effort to go the extra mile. And so inspire your team is like really, really important. So show the good stuff. Yeah. Don't hide the bad stuff, you know, like bring it to the top. And then, you know, and then, you know, for us, there's just a lot of levity.

And like, you know, a team that doesn't feel that they just don't put in the effort to go the extra mile. And so inspire your team is like really, really important. So show the good stuff. Yeah. Don't hide the bad stuff, you know, like bring it to the top. And then, you know, and then, you know, for us, there's just a lot of levity.

I think too, we make a lot of jokes as a team and, um, and the, the, the splice shrugs, I think we called it would be the sport tickets. I was just like, I don't know what you're talking about. Like, I don't even think of using our product right now.

I think too, we make a lot of jokes as a team and, um, and the, the, the splice shrugs, I think we called it would be the sport tickets. I was just like, I don't know what you're talking about. Like, I don't even think of using our product right now.

I think too, we make a lot of jokes as a team and, um, and the, the, the splice shrugs, I think we called it would be the sport tickets. I was just like, I don't know what you're talking about. Like, I don't even think of using our product right now.

Totally.

Totally.

Totally.

And then, you know, the same weekend I was using it for the concert, my co-founder was using it for his family, kind of like who was having a baby, you know, delivered and keeping them updated. This was before group text messaging existed. So I think that like the real thing is to start with our core message. Problem.

And then, you know, the same weekend I was using it for the concert, my co-founder was using it for his family, kind of like who was having a baby, you know, delivered and keeping them updated. This was before group text messaging existed. So I think that like the real thing is to start with our core message. Problem.

And then, you know, the same weekend I was using it for the concert, my co-founder was using it for his family, kind of like who was having a baby, you know, delivered and keeping them updated. This was before group text messaging existed. So I think that like the real thing is to start with our core message. Problem.

I think that's a great point. And I think that, look, I think I've had a real luxury doing really cool businesses where you can be like, you know, JJ Abrams says he needs this feature, you know, and you're like, oh, wow, we got to build that. You know, it's inspiring.

I think that's a great point. And I think that, look, I think I've had a real luxury doing really cool businesses where you can be like, you know, JJ Abrams says he needs this feature, you know, and you're like, oh, wow, we got to build that. You know, it's inspiring.

I think that's a great point. And I think that, look, I think I've had a real luxury doing really cool businesses where you can be like, you know, JJ Abrams says he needs this feature, you know, and you're like, oh, wow, we got to build that. You know, it's inspiring.

Like I definitely, how to do it in some enterprise SaaS companies, I'm not exactly sure, but maybe it's, you know, everything you were just saying there, just like. You know, raising that kind of both that empathy bar and just the friendliness of the relationship between both the coworkers and the customers.

Like I definitely, how to do it in some enterprise SaaS companies, I'm not exactly sure, but maybe it's, you know, everything you were just saying there, just like. You know, raising that kind of both that empathy bar and just the friendliness of the relationship between both the coworkers and the customers.

Like I definitely, how to do it in some enterprise SaaS companies, I'm not exactly sure, but maybe it's, you know, everything you were just saying there, just like. You know, raising that kind of both that empathy bar and just the friendliness of the relationship between both the coworkers and the customers.

Yeah. All right. So, you know, there's three different examples on this. First was Splice Studio, our first product, which was just a collaboration tool that I made one of my biggest career mistakes on, which was just not charging for it because I thought it wasn't good enough.

Yeah. All right. So, you know, there's three different examples on this. First was Splice Studio, our first product, which was just a collaboration tool that I made one of my biggest career mistakes on, which was just not charging for it because I thought it wasn't good enough.

Yeah. All right. So, you know, there's three different examples on this. First was Splice Studio, our first product, which was just a collaboration tool that I made one of my biggest career mistakes on, which was just not charging for it because I thought it wasn't good enough.

And, you know, honestly, if I had charged for it, I think we would have gotten a stronger signal if people committed to it. And I think we would have invested more resources in it. Because once you do generate revenue, all your focus shifts to generating more revenue. Right. So with when Splice Sounds generated revenue, that was like our focus. Right.

And, you know, honestly, if I had charged for it, I think we would have gotten a stronger signal if people committed to it. And I think we would have invested more resources in it. Because once you do generate revenue, all your focus shifts to generating more revenue. Right. So with when Splice Sounds generated revenue, that was like our focus. Right.

And, you know, honestly, if I had charged for it, I think we would have gotten a stronger signal if people committed to it. And I think we would have invested more resources in it. Because once you do generate revenue, all your focus shifts to generating more revenue. Right. So with when Splice Sounds generated revenue, that was like our focus. Right.

And so that was so for Splice, our biggest kind of real competition at that point in time was piracy. People just stealing sounds. Right. So we had to build a user experience that was kind of good enough to, you know, kind of like what Spotify would do from listening to music. Right. Like it now was like, oh, I'd rather do it if it's not on Spotify. I don't know if I'm going to listen.

And so that was so for Splice, our biggest kind of real competition at that point in time was piracy. People just stealing sounds. Right. So we had to build a user experience that was kind of good enough to, you know, kind of like what Spotify would do from listening to music. Right. Like it now was like, oh, I'd rather do it if it's not on Spotify. I don't know if I'm going to listen.

And so that was so for Splice, our biggest kind of real competition at that point in time was piracy. People just stealing sounds. Right. So we had to build a user experience that was kind of good enough to, you know, kind of like what Spotify would do from listening to music. Right. Like it now was like, oh, I'd rather do it if it's not on Spotify. I don't know if I'm going to listen.

I might go to Torrent site anymore. Right. So we had to build a great product. And, you know, initially the price point was like $7.99 a month. And, you know, we had to build all these tools to let people put their accounts on hold because musicians would literally go month to month being like, all right, it's Netflix or Splice this month. Right. And so we kind of kept that price low.

I might go to Torrent site anymore. Right. So we had to build a great product. And, you know, initially the price point was like $7.99 a month. And, you know, we had to build all these tools to let people put their accounts on hold because musicians would literally go month to month being like, all right, it's Netflix or Splice this month. Right. And so we kind of kept that price low.

I might go to Torrent site anymore. Right. So we had to build a great product. And, you know, initially the price point was like $7.99 a month. And, you know, we had to build all these tools to let people put their accounts on hold because musicians would literally go month to month being like, all right, it's Netflix or Splice this month. Right. And so we kind of kept that price low.

And then also what we did is we shared revenue, major amounts of our revenue with the content creators. And so all of a sudden we were a new revenue stream for these people who then wanted to market their content on the platform, which created this like pretty epic flywheel. And that still exists today.

And then also what we did is we shared revenue, major amounts of our revenue with the content creators. And so all of a sudden we were a new revenue stream for these people who then wanted to market their content on the platform, which created this like pretty epic flywheel. And that still exists today.

And then also what we did is we shared revenue, major amounts of our revenue with the content creators. And so all of a sudden we were a new revenue stream for these people who then wanted to market their content on the platform, which created this like pretty epic flywheel. And that still exists today.

I mean, I think if you pulled the numbers now, I think we would have paid over $100 million to artists for sound. And that was just amazing. And like, you know, some people would look at the model and be like, well, you know, okay. You're used on these top 40 tracks, but the artist isn't making any money off. The sound creator is not making any money off because it's royalty free.

I mean, I think if you pulled the numbers now, I think we would have paid over $100 million to artists for sound. And that was just amazing. And like, you know, some people would look at the model and be like, well, you know, okay. You're used on these top 40 tracks, but the artist isn't making any money off. The sound creator is not making any money off because it's royalty free.

I mean, I think if you pulled the numbers now, I think we would have paid over $100 million to artists for sound. And that was just amazing. And like, you know, some people would look at the model and be like, well, you know, okay. You're used on these top 40 tracks, but the artist isn't making any money off. The sound creator is not making any money off because it's royalty free.

Start with the thing that Nick and I need and then really just kind of like start seeing where it falls apart. Right. You give it to a give it to your mom and she doesn't understand what the word stack is. And you're like, oh, OK, well, maybe we have to tailor that down. Or, you know, you kind of say, I just want to get biohackers right now.

Start with the thing that Nick and I need and then really just kind of like start seeing where it falls apart. Right. You give it to a give it to your mom and she doesn't understand what the word stack is. And you're like, oh, OK, well, maybe we have to tailor that down. Or, you know, you kind of say, I just want to get biohackers right now.

Start with the thing that Nick and I need and then really just kind of like start seeing where it falls apart. Right. You give it to a give it to your mom and she doesn't understand what the word stack is. And you're like, oh, OK, well, maybe we have to tailor that down. Or, you know, you kind of say, I just want to get biohackers right now.

And then we moved over to this other thing called our plugins, our rent-to-own model for plugins. So the problem, again, that was pirating sounds. Then there's pirating the software. So like music software, you know, when it goes to like the top piracy, pirated apps in the world, it's like, you know, Microsoft Windows, Microsoft Office, Adobe, then the music software. It's like right there.

And then we moved over to this other thing called our plugins, our rent-to-own model for plugins. So the problem, again, that was pirating sounds. Then there's pirating the software. So like music software, you know, when it goes to like the top piracy, pirated apps in the world, it's like, you know, Microsoft Windows, Microsoft Office, Adobe, then the music software. It's like right there.

And then we moved over to this other thing called our plugins, our rent-to-own model for plugins. So the problem, again, that was pirating sounds. Then there's pirating the software. So like music software, you know, when it goes to like the top piracy, pirated apps in the world, it's like, you know, Microsoft Windows, Microsoft Office, Adobe, then the music software. It's like right there.

And so, you know, these guys, most of the software wasn't like on SaaS yet. And it didn't really even make sense to necessarily be on SaaS because it was like not getting updates all the time. It wasn't network connected. So we kind of did this rent to own subscription model.

And so, you know, these guys, most of the software wasn't like on SaaS yet. And it didn't really even make sense to necessarily be on SaaS because it was like not getting updates all the time. It wasn't network connected. So we kind of did this rent to own subscription model.

And so, you know, these guys, most of the software wasn't like on SaaS yet. And it didn't really even make sense to necessarily be on SaaS because it was like not getting updates all the time. It wasn't network connected. So we kind of did this rent to own subscription model.

So I went out and I was like, I need to build a business model that even Reddit can't complain about, which, you know, you want to go figure out if someone likes your product, go see what they're saying about you on Reddit, right?

So I went out and I was like, I need to build a business model that even Reddit can't complain about, which, you know, you want to go figure out if someone likes your product, go see what they're saying about you on Reddit, right?

So I went out and I was like, I need to build a business model that even Reddit can't complain about, which, you know, you want to go figure out if someone likes your product, go see what they're saying about you on Reddit, right?

It's a great goal. Yeah. And so it was like, okay. Low monthly fees that are building up to eventually perpetual ownership. You can stop it at any time. You can pause. You can resume. And then even needed the feature of you could pay it all off if you didn't want to be in the Splice ecosystem anymore. And by doing all those things, we got people to pay for music software.

It's a great goal. Yeah. And so it was like, okay. Low monthly fees that are building up to eventually perpetual ownership. You can stop it at any time. You can pause. You can resume. And then even needed the feature of you could pay it all off if you didn't want to be in the Splice ecosystem anymore. And by doing all those things, we got people to pay for music software.

It's a great goal. Yeah. And so it was like, okay. Low monthly fees that are building up to eventually perpetual ownership. You can stop it at any time. You can pause. You can resume. And then even needed the feature of you could pay it all off if you didn't want to be in the Splice ecosystem anymore. And by doing all those things, we got people to pay for music software.

Which was freaking great. And honestly, Reddit didn't really complain about it. They were like, we were the first purchase for a lot of people in this category of software. And look, that was a lot of both. That was a nice mix of the intuition and the user feedback. But I remember convincing our first software provider to be on Rent2Own.

Which was freaking great. And honestly, Reddit didn't really complain about it. They were like, we were the first purchase for a lot of people in this category of software. And look, that was a lot of both. That was a nice mix of the intuition and the user feedback. But I remember convincing our first software provider to be on Rent2Own.

Which was freaking great. And honestly, Reddit didn't really complain about it. They were like, we were the first purchase for a lot of people in this category of software. And look, that was a lot of both. That was a nice mix of the intuition and the user feedback. But I remember convincing our first software provider to be on Rent2Own.

He was like, yeah, you guys are going to sell like two of these a day max, right? And, you know, that still would have been good for him, but we were selling hundreds, hundreds. And so, again, like, it's got to be that right mix of not being afraid.

He was like, yeah, you guys are going to sell like two of these a day max, right? And, you know, that still would have been good for him, but we were selling hundreds, hundreds. And so, again, like, it's got to be that right mix of not being afraid.

He was like, yeah, you guys are going to sell like two of these a day max, right? And, you know, that still would have been good for him, but we were selling hundreds, hundreds. And so, again, like, it's got to be that right mix of not being afraid.

Like, a sweet spot for me, too, is kind of like moving into an industry, you know, some people in tech are just like, oh, I'm just going to disrupt, disrupt, disrupt. And they're like, I'll burn every bridge down along the way. I really like to go in and kind of respect what exists.

Like, a sweet spot for me, too, is kind of like moving into an industry, you know, some people in tech are just like, oh, I'm just going to disrupt, disrupt, disrupt. And they're like, I'll burn every bridge down along the way. I really like to go in and kind of respect what exists.

Like, a sweet spot for me, too, is kind of like moving into an industry, you know, some people in tech are just like, oh, I'm just going to disrupt, disrupt, disrupt. And they're like, I'll burn every bridge down along the way. I really like to go in and kind of respect what exists.

You know, the music creators, you know, even at Splice, the way we think about AI, we have a very ethical, you know, perspective on what we're trying to do with AI there. And, you know, what I think we're doing in Supco too, like there's too many people in supplements who are just like trying to burn down every institution and like, you know, medicine is terrible and like all this stuff.

You know, the music creators, you know, even at Splice, the way we think about AI, we have a very ethical, you know, perspective on what we're trying to do with AI there. And, you know, what I think we're doing in Supco too, like there's too many people in supplements who are just like trying to burn down every institution and like, you know, medicine is terrible and like all this stuff.

You know, the music creators, you know, even at Splice, the way we think about AI, we have a very ethical, you know, perspective on what we're trying to do with AI there. And, you know, what I think we're doing in Supco too, like there's too many people in supplements who are just like trying to burn down every institution and like, you know, medicine is terrible and like all this stuff.

We're like, no, we're going to figure out how to work with kind of everybody and, you know, let the good, honest players kind of like, you know, thrive in our ecosystem. So, yeah, I feel like that...

We're like, no, we're going to figure out how to work with kind of everybody and, you know, let the good, honest players kind of like, you know, thrive in our ecosystem. So, yeah, I feel like that...

We're like, no, we're going to figure out how to work with kind of everybody and, you know, let the good, honest players kind of like, you know, thrive in our ecosystem. So, yeah, I feel like that...

or I'm just going to focus the initial release on this core market. And then think about them educating the world about these things like terminology and stuff as you go. So, you know, in every company, it's been a bit different. In Splice's example, I wasn't really the first customer because I am not the kind of hardcore musician.

or I'm just going to focus the initial release on this core market. And then think about them educating the world about these things like terminology and stuff as you go. So, you know, in every company, it's been a bit different. In Splice's example, I wasn't really the first customer because I am not the kind of hardcore musician.

or I'm just going to focus the initial release on this core market. And then think about them educating the world about these things like terminology and stuff as you go. So, you know, in every company, it's been a bit different. In Splice's example, I wasn't really the first customer because I am not the kind of hardcore musician.

That's been another one that's been interesting is building products in which the brand stands for something and kind of stands as a trusted, you know, as infallible as you can be because you're truly looking out for everybody in your ecosystem. The brand is just as important as another layer in the customer experience because it travels.

That's been another one that's been interesting is building products in which the brand stands for something and kind of stands as a trusted, you know, as infallible as you can be because you're truly looking out for everybody in your ecosystem. The brand is just as important as another layer in the customer experience because it travels.

That's been another one that's been interesting is building products in which the brand stands for something and kind of stands as a trusted, you know, as infallible as you can be because you're truly looking out for everybody in your ecosystem. The brand is just as important as another layer in the customer experience because it travels.

Or they don't trust the brand. We used to have a line that said, oh, I love this one. It was from my buddy John from the Disco Biscuits. He said, you can't refund inspiration. Like there's no amount of dollars I'm going to give.

Or they don't trust the brand. We used to have a line that said, oh, I love this one. It was from my buddy John from the Disco Biscuits. He said, you can't refund inspiration. Like there's no amount of dollars I'm going to give.

Or they don't trust the brand. We used to have a line that said, oh, I love this one. It was from my buddy John from the Disco Biscuits. He said, you can't refund inspiration. Like there's no amount of dollars I'm going to give.

Maybe there's an amount of dollars, but there's no amount of dollars that I would have been able to give you that made sense to refund the fact that I lost, you know, six hours of your work and you might never get it back. You know, you just might never think of that thing again. And so we had to be really, really well trusted.

Maybe there's an amount of dollars, but there's no amount of dollars that I would have been able to give you that made sense to refund the fact that I lost, you know, six hours of your work and you might never get it back. You know, you just might never think of that thing again. And so we had to be really, really well trusted.

Maybe there's an amount of dollars, but there's no amount of dollars that I would have been able to give you that made sense to refund the fact that I lost, you know, six hours of your work and you might never get it back. You know, you just might never think of that thing again. And so we had to be really, really well trusted.

And look, I think that in what we're doing in Sepco, right? So we're totally free right now, but I want to make sure that whatever model comes down the pipeline is that it's never just trying to sell you more. Right. I don't think you're going to build the trusted. I want to be just as excited when you stop taking something that's not working as when you're going to try something new.

And look, I think that in what we're doing in Sepco, right? So we're totally free right now, but I want to make sure that whatever model comes down the pipeline is that it's never just trying to sell you more. Right. I don't think you're going to build the trusted. I want to be just as excited when you stop taking something that's not working as when you're going to try something new.

And look, I think that in what we're doing in Sepco, right? So we're totally free right now, but I want to make sure that whatever model comes down the pipeline is that it's never just trying to sell you more. Right. I don't think you're going to build the trusted. I want to be just as excited when you stop taking something that's not working as when you're going to try something new.

And like that, that is an alignment that I just feel that kind of value driven care or outcome driven, you know, stuff in healthcare is where, you know, capitalism and health have their friction points. And so, you know, I, similar to what I think we did in music, I think we really want to do stuff innovative on that front.

And like that, that is an alignment that I just feel that kind of value driven care or outcome driven, you know, stuff in healthcare is where, you know, capitalism and health have their friction points. And so, you know, I, similar to what I think we did in music, I think we really want to do stuff innovative on that front.

And like that, that is an alignment that I just feel that kind of value driven care or outcome driven, you know, stuff in healthcare is where, you know, capitalism and health have their friction points. And so, you know, I, similar to what I think we did in music, I think we really want to do stuff innovative on that front.

Yeah. And look, we, we built that right. Like, uh, cause you do, you do lose your splice credits if you cancel, but we made, we were like, we need pause right away and you can continue to pause and pause and pause and pause as much as you want. Um, and, uh, and that was, that was important, right?

Yeah. And look, we, we built that right. Like, uh, cause you do, you do lose your splice credits if you cancel, but we made, we were like, we need pause right away and you can continue to pause and pause and pause and pause as much as you want. Um, and, uh, and that was, that was important, right?

Yeah. And look, we, we built that right. Like, uh, cause you do, you do lose your splice credits if you cancel, but we made, we were like, we need pause right away and you can continue to pause and pause and pause and pause as much as you want. Um, and, uh, and that was, that was important, right?

Cause I literally, when someone says to you, they're picking between Netflix and splice this month, you just do not want to leave them hanging. And Totally.

Cause I literally, when someone says to you, they're picking between Netflix and splice this month, you just do not want to leave them hanging. And Totally.

Cause I literally, when someone says to you, they're picking between Netflix and splice this month, you just do not want to leave them hanging. And Totally.

And also, like, I think with these products in the supplement space, like, look, because customer acquisition cost is so high and because people do such a poor job of sticking to the things, whether they don't take them right or they don't see their results on the timelines they expect.

And also, like, I think with these products in the supplement space, like, look, because customer acquisition cost is so high and because people do such a poor job of sticking to the things, whether they don't take them right or they don't see their results on the timelines they expect.

And also, like, I think with these products in the supplement space, like, look, because customer acquisition cost is so high and because people do such a poor job of sticking to the things, whether they don't take them right or they don't see their results on the timelines they expect.

And that was, I had to do a two-hour research session with, you know, a music producer to understand their workflow to validate a hypothesis I had. So, you know, it's a little different every time. But you go with your gut at first and you kind of, you know, even if it's not pretty, it's got to be functional. And then, and then you can kind of, you know, spice it up and adapt from there.

And that was, I had to do a two-hour research session with, you know, a music producer to understand their workflow to validate a hypothesis I had. So, you know, it's a little different every time. But you go with your gut at first and you kind of, you know, even if it's not pretty, it's got to be functional. And then, and then you can kind of, you know, spice it up and adapt from there.

And that was, I had to do a two-hour research session with, you know, a music producer to understand their workflow to validate a hypothesis I had. So, you know, it's a little different every time. But you go with your gut at first and you kind of, you know, even if it's not pretty, it's got to be functional. And then, and then you can kind of, you know, spice it up and adapt from there.

People are thinking about CAC LTV ratios in like months when they really should be thinking about them in years, if not decades.

People are thinking about CAC LTV ratios in like months when they really should be thinking about them in years, if not decades.

People are thinking about CAC LTV ratios in like months when they really should be thinking about them in years, if not decades.

And look, business model transformations are hard, right? Even the transition for Adobe to the classic change from upfront software to Adobe Creative Cloud, it's the famous J curve, right? Which is like, you're going to lose money. for a period of time. And people might be pissed. But you're going to come out the other side, and it's going to be worth the investment.

And look, business model transformations are hard, right? Even the transition for Adobe to the classic change from upfront software to Adobe Creative Cloud, it's the famous J curve, right? Which is like, you're going to lose money. for a period of time. And people might be pissed. But you're going to come out the other side, and it's going to be worth the investment.

And look, business model transformations are hard, right? Even the transition for Adobe to the classic change from upfront software to Adobe Creative Cloud, it's the famous J curve, right? Which is like, you're going to lose money. for a period of time. And people might be pissed. But you're going to come out the other side, and it's going to be worth the investment.

And e-comm company is trying to really understand how to transform their models and maybe even lose a little bit of their margin in the short term in order to play that longer game. it's really hard for them to do. Um, and so, you know, for us, there's, there's some things we're thinking about to, to help them in that process.

And e-comm company is trying to really understand how to transform their models and maybe even lose a little bit of their margin in the short term in order to play that longer game. it's really hard for them to do. Um, and so, you know, for us, there's, there's some things we're thinking about to, to help them in that process.

And e-comm company is trying to really understand how to transform their models and maybe even lose a little bit of their margin in the short term in order to play that longer game. it's really hard for them to do. Um, and so, you know, for us, there's, there's some things we're thinking about to, to help them in that process.

And, um, and I think similar to what we've done in splice is to create these kind of, uh, everybody wins scenarios, which is, uh, you know, it takes us effort to build stuff. Uh, it's not easy. And we take a lot of that on and, and sometimes our providers will do better than we do. Um, and that's okay. Cause we're playing a really long game ourselves. Um, and, um, yeah.

And, um, and I think similar to what we've done in splice is to create these kind of, uh, everybody wins scenarios, which is, uh, you know, it takes us effort to build stuff. Uh, it's not easy. And we take a lot of that on and, and sometimes our providers will do better than we do. Um, and that's okay. Cause we're playing a really long game ourselves. Um, and, um, yeah.

And, um, and I think similar to what we've done in splice is to create these kind of, uh, everybody wins scenarios, which is, uh, you know, it takes us effort to build stuff. Uh, it's not easy. And we take a lot of that on and, and sometimes our providers will do better than we do. Um, and that's okay. Cause we're playing a really long game ourselves. Um, and, um, yeah.

And then just be customer focused, right. Customer supplier focused, um, kind of just looking out for everyone.

And then just be customer focused, right. Customer supplier focused, um, kind of just looking out for everyone.

And then just be customer focused, right. Customer supplier focused, um, kind of just looking out for everyone.

I'm going to go into airlines, which I don't know if many people say this too. So- One is JSX, which was the first experience for flying for, for Jackson. I have a five month old and we went up to a conference in Napa and just the, the experience of not having the TSA.

I'm going to go into airlines, which I don't know if many people say this too. So- One is JSX, which was the first experience for flying for, for Jackson. I have a five month old and we went up to a conference in Napa and just the, the experience of not having the TSA.

I'm going to go into airlines, which I don't know if many people say this too. So- One is JSX, which was the first experience for flying for, for Jackson. I have a five month old and we went up to a conference in Napa and just the, the experience of not having the TSA.

And we, we do this in blade on the East coast and, you know, the experience of having these kind of semi private, but low cost experiences. And then them checking all the bags for the baby, like,

And we, we do this in blade on the East coast and, you know, the experience of having these kind of semi private, but low cost experiences. And then them checking all the bags for the baby, like,

And we, we do this in blade on the East coast and, you know, the experience of having these kind of semi private, but low cost experiences. And then them checking all the bags for the baby, like,

free it was just like okay great this is a good first flight but that was like a 50 minute flight right short haul type yeah yeah uh and then the next one was jet blue and uh they have upgraded their planes into this jet blue mint studio seat that's in the front of the plane that like

free it was just like okay great this is a good first flight but that was like a 50 minute flight right short haul type yeah yeah uh and then the next one was jet blue and uh they have upgraded their planes into this jet blue mint studio seat that's in the front of the plane that like

free it was just like okay great this is a good first flight but that was like a 50 minute flight right short haul type yeah yeah uh and then the next one was jet blue and uh they have upgraded their planes into this jet blue mint studio seat that's in the front of the plane that like

yo you can like that thing converts into like a bed that is wide enough that it has like a little extra bench it's only the first row seats that jackson me and kelly got to lay down and like read books together on the flight Like, holy cow. Like, that is a great experience. And I think so many people overthink their airline. Like, oh, I need, you know, who overthinks his airlines? Nick.

yo you can like that thing converts into like a bed that is wide enough that it has like a little extra bench it's only the first row seats that jackson me and kelly got to lay down and like read books together on the flight Like, holy cow. Like, that is a great experience. And I think so many people overthink their airline. Like, oh, I need, you know, who overthinks his airlines? Nick.

yo you can like that thing converts into like a bed that is wide enough that it has like a little extra bench it's only the first row seats that jackson me and kelly got to lay down and like read books together on the flight Like, holy cow. Like, that is a great experience. And I think so many people overthink their airline. Like, oh, I need, you know, who overthinks his airlines? Nick.

You know, he's basically the points guy.

You know, he's basically the points guy.

You know, he's basically the points guy.

And I'm just like, no, let's just fly JetBlue. And, you know, it's great every time.

And I'm just like, no, let's just fly JetBlue. And, you know, it's great every time.

And I'm just like, no, let's just fly JetBlue. And, you know, it's great every time.

Being the blade guy talking about JSX is kind of a, you know, Rob, it's time to come to Southern California again. Let's go.

Being the blade guy talking about JSX is kind of a, you know, Rob, it's time to come to Southern California again. Let's go.

Being the blade guy talking about JSX is kind of a, you know, Rob, it's time to come to Southern California again. Let's go.

Oh, man. I mean, look, we covered a lot of it here. I think the using your own product. I think that let's just go back to that, like, keep your team inspired thing, right? Like, I just think that when your team's inspired to build software instead of just crushing...

Oh, man. I mean, look, we covered a lot of it here. I think the using your own product. I think that let's just go back to that, like, keep your team inspired thing, right? Like, I just think that when your team's inspired to build software instead of just crushing...

Oh, man. I mean, look, we covered a lot of it here. I think the using your own product. I think that let's just go back to that, like, keep your team inspired thing, right? Like, I just think that when your team's inspired to build software instead of just crushing...

the tickets monotonously, that whatever it takes to keep them excited and inspired about what their impact is in the world, featuring what the customers are doing with this, telling the story of someone's life you made better by building a feature, that inspiration goes a long way.

the tickets monotonously, that whatever it takes to keep them excited and inspired about what their impact is in the world, featuring what the customers are doing with this, telling the story of someone's life you made better by building a feature, that inspiration goes a long way.

the tickets monotonously, that whatever it takes to keep them excited and inspired about what their impact is in the world, featuring what the customers are doing with this, telling the story of someone's life you made better by building a feature, that inspiration goes a long way.

So hopefully there's plenty more. We have some amazing people in our network.

So hopefully there's plenty more. We have some amazing people in our network.

So hopefully there's plenty more. We have some amazing people in our network.

Look, I think one of the principles for me that's really important is I like to build tools that are extremely powerful yet extremely easy. Right. Like there's like there's something that you can do, especially when you're not just trying to recreate something that exists. You're not just trying to make something 10 percent better that existed before you're trying to create a whole new category.

Look, I think one of the principles for me that's really important is I like to build tools that are extremely powerful yet extremely easy. Right. Like there's like there's something that you can do, especially when you're not just trying to recreate something that exists. You're not just trying to make something 10 percent better that existed before you're trying to create a whole new category.

Look, I think one of the principles for me that's really important is I like to build tools that are extremely powerful yet extremely easy. Right. Like there's like there's something that you can do, especially when you're not just trying to recreate something that exists. You're not just trying to make something 10 percent better that existed before you're trying to create a whole new category.

And so, you know, that gives you the kind of opportunity to, you know, kind of build these elegant user experiences that can progressively reveal themselves to the newbie. But then when the, when the hardcore user wants to click in and see, oh, you do that, you do that. Oh, okay. You're there. And then, you know, there's kind of this, this secret sauce, I would say of, of, of towing that line.

And so, you know, that gives you the kind of opportunity to, you know, kind of build these elegant user experiences that can progressively reveal themselves to the newbie. But then when the, when the hardcore user wants to click in and see, oh, you do that, you do that. Oh, okay. You're there. And then, you know, there's kind of this, this secret sauce, I would say of, of, of towing that line.

And so, you know, that gives you the kind of opportunity to, you know, kind of build these elegant user experiences that can progressively reveal themselves to the newbie. But then when the, when the hardcore user wants to click in and see, oh, you do that, you do that. Oh, okay. You're there. And then, you know, there's kind of this, this secret sauce, I would say of, of, of towing that line.

And, and look, I get a lot of sometimes for people being like, well, what's your target market? Like, why are you just focused on, on this group? And I'm like, cause I actually believe I can build stuff that appeals to the entire sector. And that has happened with Splice particularly, you know, we're such a tool for the brand new music creator and half a top 40 music. And that's hard.

And, and look, I get a lot of sometimes for people being like, well, what's your target market? Like, why are you just focused on, on this group? And I'm like, cause I actually believe I can build stuff that appeals to the entire sector. And that has happened with Splice particularly, you know, we're such a tool for the brand new music creator and half a top 40 music. And that's hard.

And, and look, I get a lot of sometimes for people being like, well, what's your target market? Like, why are you just focused on, on this group? And I'm like, cause I actually believe I can build stuff that appeals to the entire sector. And that has happened with Splice particularly, you know, we're such a tool for the brand new music creator and half a top 40 music. And that's hard.

Yeah, look, I think that it's a great question, right? And you see that with, so for Splice, and I actually think for Sepco in a lot of ways, if you appeal to the pros, if you appeal to the most respected people in the industry, you start to realize that the newbies and the people getting used to the space, they want to learn from their heroes, particularly in music.

Yeah, look, I think that it's a great question, right? And you see that with, so for Splice, and I actually think for Sepco in a lot of ways, if you appeal to the pros, if you appeal to the most respected people in the industry, you start to realize that the newbies and the people getting used to the space, they want to learn from their heroes, particularly in music.

Yeah, look, I think that it's a great question, right? And you see that with, so for Splice, and I actually think for Sepco in a lot of ways, if you appeal to the pros, if you appeal to the most respected people in the industry, you start to realize that the newbies and the people getting used to the space, they want to learn from their heroes, particularly in music.

And they're kind of willing to jump over hoops to be like, I want to be like that person. right? It's kind of where like, you know, yes, a lot of people have garage band installed and mess around garage band, but there's, you'll actually see people jumping ahead to tools like logic and Ableton and, and these more complicated systems because they want to learn what their heroes do.

And they're kind of willing to jump over hoops to be like, I want to be like that person. right? It's kind of where like, you know, yes, a lot of people have garage band installed and mess around garage band, but there's, you'll actually see people jumping ahead to tools like logic and Ableton and, and these more complicated systems because they want to learn what their heroes do.

And they're kind of willing to jump over hoops to be like, I want to be like that person. right? It's kind of where like, you know, yes, a lot of people have garage band installed and mess around garage band, but there's, you'll actually see people jumping ahead to tools like logic and Ableton and, and these more complicated systems because they want to learn what their heroes do.

So if you kind of give a way to speak to them and let them do some of the marketing and messaging and you realize like, Oh, wait a second. I have the same sounds that, you know, that producer is using to make top 40 songs. Like, Okay. And, and you kind of inspire them so that even if there is some, some learning to do along the way, they realize it's the right learning to do.

So if you kind of give a way to speak to them and let them do some of the marketing and messaging and you realize like, Oh, wait a second. I have the same sounds that, you know, that producer is using to make top 40 songs. Like, Okay. And, and you kind of inspire them so that even if there is some, some learning to do along the way, they realize it's the right learning to do.

So if you kind of give a way to speak to them and let them do some of the marketing and messaging and you realize like, Oh, wait a second. I have the same sounds that, you know, that producer is using to make top 40 songs. Like, Okay. And, and you kind of inspire them so that even if there is some, some learning to do along the way, they realize it's the right learning to do.

It's the learning that like the absolute best in this industry can also go down this path and it's not going to be a waste of their time.

It's the learning that like the absolute best in this industry can also go down this path and it's not going to be a waste of their time.

It's the learning that like the absolute best in this industry can also go down this path and it's not going to be a waste of their time.

Yeah. You know, we used to say our biggest, we had two things that were our biggest competition, but, but once we had you, our biggest competition in, in, in supplies is people giving up on themselves. Yeah. So you just didn't want to let someone get frustrated with the process and you never want to have someone get stuck along the way.

Yeah. You know, we used to say our biggest, we had two things that were our biggest competition, but, but once we had you, our biggest competition in, in, in supplies is people giving up on themselves. Yeah. So you just didn't want to let someone get frustrated with the process and you never want to have someone get stuck along the way.

Yeah. You know, we used to say our biggest, we had two things that were our biggest competition, but, but once we had you, our biggest competition in, in, in supplies is people giving up on themselves. Yeah. So you just didn't want to let someone get frustrated with the process and you never want to have someone get stuck along the way.

So if you can kind of cater to them and even if they have some learning to do, they just don't feel alone in their journey. It really helps them stick around.

So if you can kind of cater to them and even if they have some learning to do, they just don't feel alone in their journey. It really helps them stick around.

So if you can kind of cater to them and even if they have some learning to do, they just don't feel alone in their journey. It really helps them stick around.

Yeah. And look, I think that's exactly right. And in music, it was important to have a wide variety of genres. Yeah. And a wide variety of producers at all different levels, you know, just because, you know, yes, the Sabrina Carpenter's Espresso song, Song of the Summer was made from three splice loops. And that's like super inspiring to some people. They're like, wow, like I can do that.

Yeah. And look, I think that's exactly right. And in music, it was important to have a wide variety of genres. Yeah. And a wide variety of producers at all different levels, you know, just because, you know, yes, the Sabrina Carpenter's Espresso song, Song of the Summer was made from three splice loops. And that's like super inspiring to some people. They're like, wow, like I can do that.

Yeah. And look, I think that's exactly right. And in music, it was important to have a wide variety of genres. Yeah. And a wide variety of producers at all different levels, you know, just because, you know, yes, the Sabrina Carpenter's Espresso song, Song of the Summer was made from three splice loops. And that's like super inspiring to some people. They're like, wow, like I can do that.

That's nuts. But then there's other people who are like, well, no, I'm like a deep underground techno artist doing this and that. And like when you realize they can use it too, you're like, oh, yeah. I can appeal. And I think in, in Subco it's similar, right?

That's nuts. But then there's other people who are like, well, no, I'm like a deep underground techno artist doing this and that. And like when you realize they can use it too, you're like, oh, yeah. I can appeal. And I think in, in Subco it's similar, right?

That's nuts. But then there's other people who are like, well, no, I'm like a deep underground techno artist doing this and that. And like when you realize they can use it too, you're like, oh, yeah. I can appeal. And I think in, in Subco it's similar, right?

Some people are, the supplement space is extremely opinionated and the opinions range from like the hardcore research institutions and doctors to, you know, influencers that are just talking about what they do. So finding a way to help you easily absorb all that, to figure out kind of what is, what path you want to go down to, you know, make your own decisions.

Some people are, the supplement space is extremely opinionated and the opinions range from like the hardcore research institutions and doctors to, you know, influencers that are just talking about what they do. So finding a way to help you easily absorb all that, to figure out kind of what is, what path you want to go down to, you know, make your own decisions.

Some people are, the supplement space is extremely opinionated and the opinions range from like the hardcore research institutions and doctors to, you know, influencers that are just talking about what they do. So finding a way to help you easily absorb all that, to figure out kind of what is, what path you want to go down to, you know, make your own decisions.

That's how we give you agency over your health. And that's how we kind of empower you. And so, so it's a big piece of figuring out how to kind of expose people to a diverse set of opinions and then easily make them be able to make a choice.

That's how we give you agency over your health. And that's how we kind of empower you. And so, so it's a big piece of figuring out how to kind of expose people to a diverse set of opinions and then easily make them be able to make a choice.

That's how we give you agency over your health. And that's how we kind of empower you. And so, so it's a big piece of figuring out how to kind of expose people to a diverse set of opinions and then easily make them be able to make a choice.

Yeah. And look, that's, that's the goal, right? But then to make an experience easy, you could, if you're like, Hey, I just trust everything this doctor says, you click a button and go. Right. You don't need to, I'm not going to get in the way and make you, you know, do all this research. You can trust, make the experience simple.

Yeah. And look, that's, that's the goal, right? But then to make an experience easy, you could, if you're like, Hey, I just trust everything this doctor says, you click a button and go. Right. You don't need to, I'm not going to get in the way and make you, you know, do all this research. You can trust, make the experience simple.

Yeah. And look, that's, that's the goal, right? But then to make an experience easy, you could, if you're like, Hey, I just trust everything this doctor says, you click a button and go. Right. You don't need to, I'm not going to get in the way and make you, you know, do all this research. You can trust, make the experience simple.

But to know that you don't have to take anyone's just word for it and you can incorporate your own thinking or things that are more specific to your, you know, demographics or, you know, health conditions, that's super interesting. That really unlocks the ability to make you feel like you've got control of your health.

But to know that you don't have to take anyone's just word for it and you can incorporate your own thinking or things that are more specific to your, you know, demographics or, you know, health conditions, that's super interesting. That really unlocks the ability to make you feel like you've got control of your health.

But to know that you don't have to take anyone's just word for it and you can incorporate your own thinking or things that are more specific to your, you know, demographics or, you know, health conditions, that's super interesting. That really unlocks the ability to make you feel like you've got control of your health.

Usually for what I do is in the beginning, I have an initial thought of where I think things are. I have my gut based on my experience and what I want to see exist in the world. And it's pretty important for me to like get that out, that first version out and then start listening to the feedback.

Usually for what I do is in the beginning, I have an initial thought of where I think things are. I have my gut based on my experience and what I want to see exist in the world. And it's pretty important for me to like get that out, that first version out and then start listening to the feedback.

Usually for what I do is in the beginning, I have an initial thought of where I think things are. I have my gut based on my experience and what I want to see exist in the world. And it's pretty important for me to like get that out, that first version out and then start listening to the feedback.

And sometimes that might have a little bit of an overbuild in one area or underserved in another area. But if I don't get that core hypothesis out sometimes, I sit around being like, well, but what about this? And what about that? I never got a chance to explore it this way.

And sometimes that might have a little bit of an overbuild in one area or underserved in another area. But if I don't get that core hypothesis out sometimes, I sit around being like, well, but what about this? And what about that? I never got a chance to explore it this way.

And sometimes that might have a little bit of an overbuild in one area or underserved in another area. But if I don't get that core hypothesis out sometimes, I sit around being like, well, but what about this? And what about that? I never got a chance to explore it this way.

And so for me, I think usually I try to keep it pretty tight, but keep it kind of driven from the gut, maybe some user research. But sometimes also in the beginning, I've gotten some user research that has been set me away from a certain path. Like some of the social features on Supco, we did some initial testing and people weren't that interested in it in the cohort we did.

And so for me, I think usually I try to keep it pretty tight, but keep it kind of driven from the gut, maybe some user research. But sometimes also in the beginning, I've gotten some user research that has been set me away from a certain path. Like some of the social features on Supco, we did some initial testing and people weren't that interested in it in the cohort we did.

And so for me, I think usually I try to keep it pretty tight, but keep it kind of driven from the gut, maybe some user research. But sometimes also in the beginning, I've gotten some user research that has been set me away from a certain path. Like some of the social features on Supco, we did some initial testing and people weren't that interested in it in the cohort we did.

But like now all of a sudden we get a lot of demand and people wanting to see these things. So you have to kind of be careful in some of those early hypotheses. I think it's, I think it's don't overbuild in the beginning, get enough in the market so that you can start listening.

But like now all of a sudden we get a lot of demand and people wanting to see these things. So you have to kind of be careful in some of those early hypotheses. I think it's, I think it's don't overbuild in the beginning, get enough in the market so that you can start listening.

But like now all of a sudden we get a lot of demand and people wanting to see these things. So you have to kind of be careful in some of those early hypotheses. I think it's, I think it's don't overbuild in the beginning, get enough in the market so that you can start listening.

And then I love to just work down the list until someone says like, oh, it's just too expensive or I didn't have enough money this month. But you got through all the other complaints. That was a big splice thing was like, okay, the backlog for, you know, year one after launch was just like, what? what are they saying? And we just work through it.

And then I love to just work down the list until someone says like, oh, it's just too expensive or I didn't have enough money this month. But you got through all the other complaints. That was a big splice thing was like, okay, the backlog for, you know, year one after launch was just like, what? what are they saying? And we just work through it.

And then I love to just work down the list until someone says like, oh, it's just too expensive or I didn't have enough money this month. But you got through all the other complaints. That was a big splice thing was like, okay, the backlog for, you know, year one after launch was just like, what? what are they saying? And we just work through it.

And most of the time, the good news is it's aligning with what we were, what our hypotheses was. Like right now in Supco, a lot of it's around scheduling and people wanting to take things like they're hardcore, right? They're hardcore users who are like, I don't just take something every day. I take something for once a week.

And most of the time, the good news is it's aligning with what we were, what our hypotheses was. Like right now in Supco, a lot of it's around scheduling and people wanting to take things like they're hardcore, right? They're hardcore users who are like, I don't just take something every day. I take something for once a week.

And most of the time, the good news is it's aligning with what we were, what our hypotheses was. Like right now in Supco, a lot of it's around scheduling and people wanting to take things like they're hardcore, right? They're hardcore users who are like, I don't just take something every day. I take something for once a week.

And we intentionally knew that that was going to be a limitation, but we said, let's go let the users ask for it before we overcomplicate, you know, the workflow with introducing all these extra variables and taking more time to build it. So that's a great one. That's like, okay, top of the backlog, let's work through it.

And we intentionally knew that that was going to be a limitation, but we said, let's go let the users ask for it before we overcomplicate, you know, the workflow with introducing all these extra variables and taking more time to build it. So that's a great one. That's like, okay, top of the backlog, let's work through it.

And we intentionally knew that that was going to be a limitation, but we said, let's go let the users ask for it before we overcomplicate, you know, the workflow with introducing all these extra variables and taking more time to build it. So that's a great one. That's like, okay, top of the backlog, let's work through it.

But then, you know, some things that people might not even know they need or want, like some of our community features that are coming and things that you just kind of have to see it. So it's, it's a, it's a mix, right? It's a fine line and you only have so many resources. Prioritization is always your biggest problem in a startup. And so, so it's a, it's a dance for us.

But then, you know, some things that people might not even know they need or want, like some of our community features that are coming and things that you just kind of have to see it. So it's, it's a, it's a mix, right? It's a fine line and you only have so many resources. Prioritization is always your biggest problem in a startup. And so, so it's a, it's a dance for us.

But then, you know, some things that people might not even know they need or want, like some of our community features that are coming and things that you just kind of have to see it. So it's, it's a, it's a mix, right? It's a fine line and you only have so many resources. Prioritization is always your biggest problem in a startup. And so, so it's a, it's a dance for us.

and listen but there is always some magic in what we think is right in the beginning as well that needs to be considered yeah and look i think that sometimes they also don't get to see where you're going right so you might roll something out and you know maybe the users are okay with it but they're not like super happy even like um so one of the things we did at splice with this was we had to make sure we were faster than the file system

and listen but there is always some magic in what we think is right in the beginning as well that needs to be considered yeah and look i think that sometimes they also don't get to see where you're going right so you might roll something out and you know maybe the users are okay with it but they're not like super happy even like um so one of the things we did at splice with this was we had to make sure we were faster than the file system

and listen but there is always some magic in what we think is right in the beginning as well that needs to be considered yeah and look i think that sometimes they also don't get to see where you're going right so you might roll something out and you know maybe the users are okay with it but they're not like super happy even like um so one of the things we did at splice with this was we had to make sure we were faster than the file system

Meaning like when you go to listen to a sound, it's got to load even faster than if you were listening to it on your going through sounds on your local hard drive. And we did that. And that was amazing. But some people were still like, oh, well, I want it to just show up in my hard drive view because that's where I'm used to going through things.

Meaning like when you go to listen to a sound, it's got to load even faster than if you were listening to it on your going through sounds on your local hard drive. And we did that. And that was amazing. But some people were still like, oh, well, I want it to just show up in my hard drive view because that's where I'm used to going through things.

Meaning like when you go to listen to a sound, it's got to load even faster than if you were listening to it on your going through sounds on your local hard drive. And we did that. And that was amazing. But some people were still like, oh, well, I want it to just show up in my hard drive view because that's where I'm used to going through things.

But if we did that, you'd miss out on these features that we have now where you can find AI-based similar sounds and automatically find compatible sounds and all these things. And you have to understand why we kind of hold the line on something for a while because we know what can come if we change this experience. This stuff always comes up. And look, at some point, users love things.

But if we did that, you'd miss out on these features that we have now where you can find AI-based similar sounds and automatically find compatible sounds and all these things. And you have to understand why we kind of hold the line on something for a while because we know what can come if we change this experience. This stuff always comes up. And look, at some point, users love things.

But if we did that, you'd miss out on these features that we have now where you can find AI-based similar sounds and automatically find compatible sounds and all these things. And you have to understand why we kind of hold the line on something for a while because we know what can come if we change this experience. This stuff always comes up. And look, at some point, users love things.

We had a bunch of people give feedback in early SEPCO of what they wanted, but they never really quantified it on how much they would be willing to pay for that. You know, if you're like, oh, you know, well, I want, you know, everything to be personalized to me exactly based on my blood work and sent to me and pill packs and done to be like this and, you know, all this stuff. Great. Awesome.

We had a bunch of people give feedback in early SEPCO of what they wanted, but they never really quantified it on how much they would be willing to pay for that. You know, if you're like, oh, you know, well, I want, you know, everything to be personalized to me exactly based on my blood work and sent to me and pill packs and done to be like this and, you know, all this stuff. Great. Awesome.

We had a bunch of people give feedback in early SEPCO of what they wanted, but they never really quantified it on how much they would be willing to pay for that. You know, if you're like, oh, you know, well, I want, you know, everything to be personalized to me exactly based on my blood work and sent to me and pill packs and done to be like this and, you know, all this stuff. Great. Awesome.

What do you want to spend for that? And like, you know, it's like, oh, oh, right. Right. There's a cost with that. Totally.

What do you want to spend for that? And like, you know, it's like, oh, oh, right. Right. There's a cost with that. Totally.

What do you want to spend for that? And like, you know, it's like, oh, oh, right. Right. There's a cost with that. Totally.

Oh, I'm sure there are tons of them. The key to that though, is making sure you find out fast and didn't over invest in them, right? Like we had a product come in, Nathan at Subco, and he saw a couple of the features we had built. And he's like, guys, like what, you built this already? You were like, well, we were going to use it for this thing. And like, and we were, we never even used it. Right.

Oh, I'm sure there are tons of them. The key to that though, is making sure you find out fast and didn't over invest in them, right? Like we had a product come in, Nathan at Subco, and he saw a couple of the features we had built. And he's like, guys, like what, you built this already? You were like, well, we were going to use it for this thing. And like, and we were, we never even used it. Right.

Oh, I'm sure there are tons of them. The key to that though, is making sure you find out fast and didn't over invest in them, right? Like we had a product come in, Nathan at Subco, and he saw a couple of the features we had built. And he's like, guys, like what, you built this already? You were like, well, we were going to use it for this thing. And like, and we were, we never even used it. Right.

So we're excited to get your protocols in stack on the platform soon. And I think for us people to know, right now everything on Sup goes free. And we'll launch a premium membership later this year, which will have some premium features and eventually help people save money on their supplements as well. We don't sell any of your data. There's no advertisement on Subco either.

So we're excited to get your protocols in stack on the platform soon. And I think for us people to know, right now everything on Sup goes free. And we'll launch a premium membership later this year, which will have some premium features and eventually help people save money on their supplements as well. We don't sell any of your data. There's no advertisement on Subco either.

So we're excited to get your protocols in stack on the platform soon. And I think for us people to know, right now everything on Sup goes free. And we'll launch a premium membership later this year, which will have some premium features and eventually help people save money on their supplements as well. We don't sell any of your data. There's no advertisement on Subco either.

And yeah, we want people to come in and be aligned with them so that we're just as excited when they stop taking something that doesn't work as when they start taking something. So you're not selling supplements? We're not selling supplements. And if we do, we will never profit from them.

And yeah, we want people to come in and be aligned with them so that we're just as excited when they stop taking something that doesn't work as when they start taking something. So you're not selling supplements? We're not selling supplements. And if we do, we will never profit from them.

And yeah, we want people to come in and be aligned with them so that we're just as excited when they stop taking something that doesn't work as when they start taking something. So you're not selling supplements? We're not selling supplements. And if we do, we will never profit from them.

Is it widespread? Is it rare? I mean, look, I think this is your world. I think this is the one that you particularly would talk best about. I know my own individual struggles, but honestly, like you've got this data. This is your world.

Is it widespread? Is it rare? I mean, look, I think this is your world. I think this is the one that you particularly would talk best about. I know my own individual struggles, but honestly, like you've got this data. This is your world.

Is it widespread? Is it rare? I mean, look, I think this is your world. I think this is the one that you particularly would talk best about. I know my own individual struggles, but honestly, like you've got this data. This is your world.

By the way, what's shocking about that is 75% of Americans take a dietary supplement, 55% are regular users, yet 70% are still getting those lab results. So they're definitely taking the wrong things or not enough of the right things. So I think that just speaks to a lot of the...

By the way, what's shocking about that is 75% of Americans take a dietary supplement, 55% are regular users, yet 70% are still getting those lab results. So they're definitely taking the wrong things or not enough of the right things. So I think that just speaks to a lot of the...

By the way, what's shocking about that is 75% of Americans take a dietary supplement, 55% are regular users, yet 70% are still getting those lab results. So they're definitely taking the wrong things or not enough of the right things. So I think that just speaks to a lot of the...

Stuff we're trying to sort out, SUPCO, is giving people the ability to actually know what they're putting in their body. One of the big features of being able to enter everything that you're currently taking is you'll actually see your nutrient totals across all the different products. Vitamin D is coming from six of the products I take.

Stuff we're trying to sort out, SUPCO, is giving people the ability to actually know what they're putting in their body. One of the big features of being able to enter everything that you're currently taking is you'll actually see your nutrient totals across all the different products. Vitamin D is coming from six of the products I take.

Stuff we're trying to sort out, SUPCO, is giving people the ability to actually know what they're putting in their body. One of the big features of being able to enter everything that you're currently taking is you'll actually see your nutrient totals across all the different products. Vitamin D is coming from six of the products I take.

And actually having a conversation with a doctor about what's actually going in your body doesn't really happen. I remember talking to a nutritionist in the beginning. They're like, she was like very good. She said, yeah, I would spend four hours, you know, actually going over the nutrients that people were getting from the products they told me. But most people don't ever do that.

And actually having a conversation with a doctor about what's actually going in your body doesn't really happen. I remember talking to a nutritionist in the beginning. They're like, she was like very good. She said, yeah, I would spend four hours, you know, actually going over the nutrients that people were getting from the products they told me. But most people don't ever do that.

And actually having a conversation with a doctor about what's actually going in your body doesn't really happen. I remember talking to a nutritionist in the beginning. They're like, she was like very good. She said, yeah, I would spend four hours, you know, actually going over the nutrients that people were getting from the products they told me. But most people don't ever do that.

I don't know who has a conversation with their doctor who knows actually what they're putting in their body.

I don't know who has a conversation with their doctor who knows actually what they're putting in their body.

I don't know who has a conversation with their doctor who knows actually what they're putting in their body.

Are you hitting your outcomes?

Are you hitting your outcomes?

Are you hitting your outcomes?

100%.

100%.

100%.

As I said, we've got about 200,000 products. There's like 195 already done, and then a big queue of ones that have been submitted to us that we're going through. And that's up from 4,000 products in 1994. That's all there was, right? So it's been a- Wait, 4,000 to 200,000? In 1994, there's 4,000 supplement products on the market, and now there's over 200. That's insane.

As I said, we've got about 200,000 products. There's like 195 already done, and then a big queue of ones that have been submitted to us that we're going through. And that's up from 4,000 products in 1994. That's all there was, right? So it's been a- Wait, 4,000 to 200,000? In 1994, there's 4,000 supplement products on the market, and now there's over 200. That's insane.

As I said, we've got about 200,000 products. There's like 195 already done, and then a big queue of ones that have been submitted to us that we're going through. And that's up from 4,000 products in 1994. That's all there was, right? So it's been a- Wait, 4,000 to 200,000? In 1994, there's 4,000 supplement products on the market, and now there's over 200. That's insane.

And so we've kind of gone in and taken each one of the supplements, taken the supplement facts labels, and kind of taken the data so that you can get an aggregate view of what you're actually putting in your body. So that helps you understand what you're taking. But addition to that, we've gone out and scored the top there's 8,000 brands, which is insane too.

And so we've kind of gone in and taken each one of the supplements, taken the supplement facts labels, and kind of taken the data so that you can get an aggregate view of what you're actually putting in your body. So that helps you understand what you're taking. But addition to that, we've gone out and scored the top there's 8,000 brands, which is insane too.

And so we've kind of gone in and taken each one of the supplements, taken the supplement facts labels, and kind of taken the data so that you can get an aggregate view of what you're actually putting in your body. So that helps you understand what you're taking. But addition to that, we've gone out and scored the top there's 8,000 brands, which is insane too.

If you think about it, we've taken the top 500, which covers, you know, a big percentage of it and kind of expanding down the long tail now, and we've given them a trust score.

If you think about it, we've taken the top 500, which covers, you know, a big percentage of it and kind of expanding down the long tail now, and we've given them a trust score.

If you think about it, we've taken the top 500, which covers, you know, a big percentage of it and kind of expanding down the long tail now, and we've given them a trust score.

And so we basically have gone in and done what you were doing kind of manually and doing all these individual reviews, built a 29 point system that goes in and, you know, checks what certifications, what kind of testing they're doing. and kind of breaks it down and gives them a score. That alone, that feature alone, you can scan any supplement for its barcode.

And so we basically have gone in and done what you were doing kind of manually and doing all these individual reviews, built a 29 point system that goes in and, you know, checks what certifications, what kind of testing they're doing. and kind of breaks it down and gives them a score. That alone, that feature alone, you can scan any supplement for its barcode.

And so we basically have gone in and done what you were doing kind of manually and doing all these individual reviews, built a 29 point system that goes in and, you know, checks what certifications, what kind of testing they're doing. and kind of breaks it down and gives them a score. That alone, that feature alone, you can scan any supplement for its barcode.

You just take the bottle, you put your phone on it. Yeah, you can do it here while we're talking, too. Yeah, it's a pretty cool thing. You don't have to manually enter it. You just scan your code, and it knows the product. You scan it, it pops up right away, and you get the trust score and all the information about the product. It's super fast, it's super easy, and the hit rate is really high.

You just take the bottle, you put your phone on it. Yeah, you can do it here while we're talking, too. Yeah, it's a pretty cool thing. You don't have to manually enter it. You just scan your code, and it knows the product. You scan it, it pops up right away, and you get the trust score and all the information about the product. It's super fast, it's super easy, and the hit rate is really high.

You just take the bottle, you put your phone on it. Yeah, you can do it here while we're talking, too. Yeah, it's a pretty cool thing. You don't have to manually enter it. You just scan your code, and it knows the product. You scan it, it pops up right away, and you get the trust score and all the information about the product. It's super fast, it's super easy, and the hit rate is really high.

And if we don't have something, you immediately can submit it. AI scan the label and it'll put it in the system. And the queue is insane. Like the long tail here, there are 20,000 products in the system that only one person is taking. There's a long tail here that is absolutely insane. And that's- And there's unique products that are kind of not commonly taken. Yeah, like one person's taking it.

And if we don't have something, you immediately can submit it. AI scan the label and it'll put it in the system. And the queue is insane. Like the long tail here, there are 20,000 products in the system that only one person is taking. There's a long tail here that is absolutely insane. And that's- And there's unique products that are kind of not commonly taken. Yeah, like one person's taking it.

And if we don't have something, you immediately can submit it. AI scan the label and it'll put it in the system. And the queue is insane. Like the long tail here, there are 20,000 products in the system that only one person is taking. There's a long tail here that is absolutely insane. And that's- And there's unique products that are kind of not commonly taken. Yeah, like one person's taking it.

I don't know how they found it. I don't know if that's a trusted brand. And you've seen an explosion on Amazon of these kind of brands that are just quickly coming to market because there's no real thing stopping you from bringing a supplement to market. There's a big difference in the FDA around the federal code between pharmaceuticals and supplements.

I don't know how they found it. I don't know if that's a trusted brand. And you've seen an explosion on Amazon of these kind of brands that are just quickly coming to market because there's no real thing stopping you from bringing a supplement to market. There's a big difference in the FDA around the federal code between pharmaceuticals and supplements.

I don't know how they found it. I don't know if that's a trusted brand. And you've seen an explosion on Amazon of these kind of brands that are just quickly coming to market because there's no real thing stopping you from bringing a supplement to market. There's a big difference in the FDA around the federal code between pharmaceuticals and supplements.

Supplements are covered under federal code 21 CFR 111. And that's basically that for pharmaceuticals, there's a whole process that they have to get pre-approved following CGMP standards and all these different things. That's good manufacturing standards. Yeah, current good manufacturing process. With supplements, it's not something that gets done up front.

Supplements are covered under federal code 21 CFR 111. And that's basically that for pharmaceuticals, there's a whole process that they have to get pre-approved following CGMP standards and all these different things. That's good manufacturing standards. Yeah, current good manufacturing process. With supplements, it's not something that gets done up front.

Supplements are covered under federal code 21 CFR 111. And that's basically that for pharmaceuticals, there's a whole process that they have to get pre-approved following CGMP standards and all these different things. That's good manufacturing standards. Yeah, current good manufacturing process. With supplements, it's not something that gets done up front.

You can be held to this standard retroactively, like if something comes up, but it's kind of up to you to just say you're doing this. You can get, retroactively, someone can say they're having a negative experience, report it with the FDA, they can come after you for not following the practice, but no one's checking up front.

You can be held to this standard retroactively, like if something comes up, but it's kind of up to you to just say you're doing this. You can get, retroactively, someone can say they're having a negative experience, report it with the FDA, they can come after you for not following the practice, but no one's checking up front.

You can be held to this standard retroactively, like if something comes up, but it's kind of up to you to just say you're doing this. You can get, retroactively, someone can say they're having a negative experience, report it with the FDA, they can come after you for not following the practice, but no one's checking up front.

Right, and those latent things you're talking about, the ones that might be heavy metal exposure that take a long time to ever show up or you don't know the source of it, There's no guideline there.

Right, and those latent things you're talking about, the ones that might be heavy metal exposure that take a long time to ever show up or you don't know the source of it, There's no guideline there.

Right, and those latent things you're talking about, the ones that might be heavy metal exposure that take a long time to ever show up or you don't know the source of it, There's no guideline there.

And when they actually tested it, it was full of heavy metals. And even if you follow CGMP, you're supposed to occasionally test your lots. I think it's like once a year. And then even then, they don't provide the guidance on heavy metals. It's kind of up to you to be like, well, for this type of product, what should the...

And when they actually tested it, it was full of heavy metals. And even if you follow CGMP, you're supposed to occasionally test your lots. I think it's like once a year. And then even then, they don't provide the guidance on heavy metals. It's kind of up to you to be like, well, for this type of product, what should the...

And when they actually tested it, it was full of heavy metals. And even if you follow CGMP, you're supposed to occasionally test your lots. I think it's like once a year. And then even then, they don't provide the guidance on heavy metals. It's kind of up to you to be like, well, for this type of product, what should the...

Prop 65 helps a little bit in terms of making sure you don't have to put the label on there if you exceed those numbers. But it's a pretty wild west, to be perfectly honest. And there are systems now that can say, come up with an idea and a brand and get a supplement and market in weeks. So that's why you're seeing the explosion.

Prop 65 helps a little bit in terms of making sure you don't have to put the label on there if you exceed those numbers. But it's a pretty wild west, to be perfectly honest. And there are systems now that can say, come up with an idea and a brand and get a supplement and market in weeks. So that's why you're seeing the explosion.

Prop 65 helps a little bit in terms of making sure you don't have to put the label on there if you exceed those numbers. But it's a pretty wild west, to be perfectly honest. And there are systems now that can say, come up with an idea and a brand and get a supplement and market in weeks. So that's why you're seeing the explosion.

So we've gone in and we've taken 29 different points and we've built a scoring system. This is your trust score. This is our trust score. So basically you're taking 29 different attributes, whether it's toxic. Lot testing, CGMP. The biggest one that makes a difference is whether or not you're getting a third party to certify your CGMP practices. That's kind of like the fundamental.

So we've gone in and we've taken 29 different points and we've built a scoring system. This is your trust score. This is our trust score. So basically you're taking 29 different attributes, whether it's toxic. Lot testing, CGMP. The biggest one that makes a difference is whether or not you're getting a third party to certify your CGMP practices. That's kind of like the fundamental.

So we've gone in and we've taken 29 different points and we've built a scoring system. This is your trust score. This is our trust score. So basically you're taking 29 different attributes, whether it's toxic. Lot testing, CGMP. The biggest one that makes a difference is whether or not you're getting a third party to certify your CGMP practices. That's kind of like the fundamental.

So instead of you just saying, yeah, I'm good. I'm going to self-certify that I'm following these practices. There's NSF and UL, these two big firms that will come in and do what you are doing, go tour the facilities, make sure you're actually following, give you a certification. That's like a fundamental big one. And there's a surprising number of brands that don't follow it.

So instead of you just saying, yeah, I'm good. I'm going to self-certify that I'm following these practices. There's NSF and UL, these two big firms that will come in and do what you are doing, go tour the facilities, make sure you're actually following, give you a certification. That's like a fundamental big one. And there's a surprising number of brands that don't follow it.

So instead of you just saying, yeah, I'm good. I'm going to self-certify that I'm following these practices. There's NSF and UL, these two big firms that will come in and do what you are doing, go tour the facilities, make sure you're actually following, give you a certification. That's like a fundamental big one. And there's a surprising number of brands that don't follow it.

And that means that the manufacturing plant is clean. Oh, yeah. The way they get sourced the ingredients. They're testing each lot. And there's a lot to that to figure it out.

And that means that the manufacturing plant is clean. Oh, yeah. The way they get sourced the ingredients. They're testing each lot. And there's a lot to that to figure it out.

And that means that the manufacturing plant is clean. Oh, yeah. The way they get sourced the ingredients. They're testing each lot. And there's a lot to that to figure it out.

I wanted to live, but I was deeply unhealthy. I got up to 300 pounds in college. I found a functional medicine doctor. We started doing lab work, right? And we started experimenting, and it worked. At that point, I probably lost 70 pounds.

I wanted to live, but I was deeply unhealthy. I got up to 300 pounds in college. I found a functional medicine doctor. We started doing lab work, right? And we started experimenting, and it worked. At that point, I probably lost 70 pounds.

I wanted to live, but I was deeply unhealthy. I got up to 300 pounds in college. I found a functional medicine doctor. We started doing lab work, right? And we started experimenting, and it worked. At that point, I probably lost 70 pounds.

Metagenics, who you brought up, is our 10 out of 10 label. They're our highest scoring brand on the platform. They do one thing that is rare, but we really, we give some points to it, is they make every batch test COA publicly available. So you can look at your bottle, look at the lot number, go online, pull it up, and see the results from the test. That's like a gold standard for us.

Metagenics, who you brought up, is our 10 out of 10 label. They're our highest scoring brand on the platform. They do one thing that is rare, but we really, we give some points to it, is they make every batch test COA publicly available. So you can look at your bottle, look at the lot number, go online, pull it up, and see the results from the test. That's like a gold standard for us.

Metagenics, who you brought up, is our 10 out of 10 label. They're our highest scoring brand on the platform. They do one thing that is rare, but we really, we give some points to it, is they make every batch test COA publicly available. So you can look at your bottle, look at the lot number, go online, pull it up, and see the results from the test. That's like a gold standard for us.

Pure ranks very highly and there's, but then there's a big spectrum, you know?

Pure ranks very highly and there's, but then there's a big spectrum, you know?

Pure ranks very highly and there's, but then there's a big spectrum, you know?

Yeah, that was a super interesting thing about that Centrum pill in particular is that the Centrum brand ranking is pretty high, but we just started exposing the excipients, the inactive ingredients. Yeah. And it had titanium dioxide, red 40, red five, like these things that I'm sorry, yellow five, these things that are, that are not good.

Yeah, that was a super interesting thing about that Centrum pill in particular is that the Centrum brand ranking is pretty high, but we just started exposing the excipients, the inactive ingredients. Yeah. And it had titanium dioxide, red 40, red five, like these things that I'm sorry, yellow five, these things that are, that are not good.

Yeah, that was a super interesting thing about that Centrum pill in particular is that the Centrum brand ranking is pretty high, but we just started exposing the excipients, the inactive ingredients. Yeah. And it had titanium dioxide, red 40, red five, like these things that I'm sorry, yellow five, these things that are, that are not good.

I mean, titanium dioxide is not, it's banned in Europe, you know, like it causes DNA damage and they don't need to be in your, in your supplements. So that's another thing we just rolled out was not just the manufacturing standards, but now we're going down to the product level and actually going in, we have like a

I mean, titanium dioxide is not, it's banned in Europe, you know, like it causes DNA damage and they don't need to be in your, in your supplements. So that's another thing we just rolled out was not just the manufacturing standards, but now we're going down to the product level and actually going in, we have like a

I mean, titanium dioxide is not, it's banned in Europe, you know, like it causes DNA damage and they don't need to be in your, in your supplements. So that's another thing we just rolled out was not just the manufacturing standards, but now we're going down to the product level and actually going in, we have like a

Forget how many, it's a couple thousand of these excipients that get added and ranking them out by, you know, how cautious you should be about.

Forget how many, it's a couple thousand of these excipients that get added and ranking them out by, you know, how cautious you should be about.

Forget how many, it's a couple thousand of these excipients that get added and ranking them out by, you know, how cautious you should be about.

You want the nutrients. And I think it's going to be interesting. We're starting to send out, you know, different supplements for our own independent testing to do what you were saying. Just kind of like verify that even if they're highly rated, are they, is it actually in there what they say it is, right? So the precision of the nutrients that they're claiming are in there.

You want the nutrients. And I think it's going to be interesting. We're starting to send out, you know, different supplements for our own independent testing to do what you were saying. Just kind of like verify that even if they're highly rated, are they, is it actually in there what they say it is, right? So the precision of the nutrients that they're claiming are in there.

You want the nutrients. And I think it's going to be interesting. We're starting to send out, you know, different supplements for our own independent testing to do what you were saying. Just kind of like verify that even if they're highly rated, are they, is it actually in there what they say it is, right? So the precision of the nutrients that they're claiming are in there.

It's a complicated market. And I think that what we've done though, by just making a simple score, like making it out of 10 is like, it makes it really easy for people to understand. The simple like red, yellow, green, like you can go deep and you can go look at each of the 29 points. Like this is a nine, this is a two. That has been helpful for people to just like simply take a glance.

It's a complicated market. And I think that what we've done though, by just making a simple score, like making it out of 10 is like, it makes it really easy for people to understand. The simple like red, yellow, green, like you can go deep and you can go look at each of the 29 points. Like this is a nine, this is a two. That has been helpful for people to just like simply take a glance.

It's a complicated market. And I think that what we've done though, by just making a simple score, like making it out of 10 is like, it makes it really easy for people to understand. The simple like red, yellow, green, like you can go deep and you can go look at each of the 29 points. Like this is a nine, this is a two. That has been helpful for people to just like simply take a glance.

Cause some, the user base we have, you know, one thing I like doing in general when designing software is it's gotta be easy enough for grandma to use. but powerful enough for the most hardcore user in the space to go deep on. I did that with Splice, making sure that 40% of top 40 music using it to create music, they're like the hardcore guys and the brand new music creators.

Cause some, the user base we have, you know, one thing I like doing in general when designing software is it's gotta be easy enough for grandma to use. but powerful enough for the most hardcore user in the space to go deep on. I did that with Splice, making sure that 40% of top 40 music using it to create music, they're like the hardcore guys and the brand new music creators.

Cause some, the user base we have, you know, one thing I like doing in general when designing software is it's gotta be easy enough for grandma to use. but powerful enough for the most hardcore user in the space to go deep on. I did that with Splice, making sure that 40% of top 40 music using it to create music, they're like the hardcore guys and the brand new music creators.

So we're doing this in supplements. There's a way to dive way deep into what those 29 points are in each one of the excipients and all that, or you can simply look at the score at the top and be like, okay, that feels good. Because some people just, we got to meet the consumers where they are. Because nobody's really doing that.

So we're doing this in supplements. There's a way to dive way deep into what those 29 points are in each one of the excipients and all that, or you can simply look at the score at the top and be like, okay, that feels good. Because some people just, we got to meet the consumers where they are. Because nobody's really doing that.

So we're doing this in supplements. There's a way to dive way deep into what those 29 points are in each one of the excipients and all that, or you can simply look at the score at the top and be like, okay, that feels good. Because some people just, we got to meet the consumers where they are. Because nobody's really doing that.

Yeah. And like, I think the big thing too, is like, we're not out here to, we just want to kind of arc the industry in the right direction, right? Like some of our trust scores, if you find a negative one, we're not all doing the big gotcha, you know, story on it. We're having conversations. A lot of the brands have reached out to us first that the top end brands are like, thank you. Right.

Yeah. And like, I think the big thing too, is like, we're not out here to, we just want to kind of arc the industry in the right direction, right? Like some of our trust scores, if you find a negative one, we're not all doing the big gotcha, you know, story on it. We're having conversations. A lot of the brands have reached out to us first that the top end brands are like, thank you. Right.

Yeah. And like, I think the big thing too, is like, we're not out here to, we just want to kind of arc the industry in the right direction, right? Like some of our trust scores, if you find a negative one, we're not all doing the big gotcha, you know, story on it. We're having conversations. A lot of the brands have reached out to us first that the top end brands are like, thank you. Right.

Thank you for simplifying and raising to the attention how much work we are putting into testing this. So like super appreciative, you know, sometimes they'll clarify a piece of data that we might not have, right. Cause we've collected it through our teams, you know, reaching out to them and they might provide something, which is great.

Thank you for simplifying and raising to the attention how much work we are putting into testing this. So like super appreciative, you know, sometimes they'll clarify a piece of data that we might not have, right. Cause we've collected it through our teams, you know, reaching out to them and they might provide something, which is great.

Thank you for simplifying and raising to the attention how much work we are putting into testing this. So like super appreciative, you know, sometimes they'll clarify a piece of data that we might not have, right. Cause we've collected it through our teams, you know, reaching out to them and they might provide something, which is great.

And then we've had brands also reaching out one, they want their trust work because the consumers are starting to care about this. And then how do we make it better? Right. And that's our big dream. If we can just help the industry move in the right direction with the scores, I think we've done something really great.

And then we've had brands also reaching out one, they want their trust work because the consumers are starting to care about this. And then how do we make it better? Right. And that's our big dream. If we can just help the industry move in the right direction with the scores, I think we've done something really great.

And then we've had brands also reaching out one, they want their trust work because the consumers are starting to care about this. And then how do we make it better? Right. And that's our big dream. If we can just help the industry move in the right direction with the scores, I think we've done something really great.

I'm not kidding you, Mark. This is a true story. My fiancee, Kelly, with her OB, her fetal medicine doctor, she was having Russell's leg syndrome and magnesium oxide was the only one the doctor recommended. And we were like, where are we? And like, you know, like it just felt very out of date.

I'm not kidding you, Mark. This is a true story. My fiancee, Kelly, with her OB, her fetal medicine doctor, she was having Russell's leg syndrome and magnesium oxide was the only one the doctor recommended. And we were like, where are we? And like, you know, like it just felt very out of date.

I'm not kidding you, Mark. This is a true story. My fiancee, Kelly, with her OB, her fetal medicine doctor, she was having Russell's leg syndrome and magnesium oxide was the only one the doctor recommended. And we were like, where are we? And like, you know, like it just felt very out of date.

And he's like, you know, best in his field and all that, but for nutrition, we're not following his advice.

And he's like, you know, best in his field and all that, but for nutrition, we're not following his advice.

And he's like, you know, best in his field and all that, but for nutrition, we're not following his advice.

So this is preventing the disease at the very low end.

So this is preventing the disease at the very low end.

So this is preventing the disease at the very low end.

That's great.

That's great.

That's great.

And doctors don't recommend usually CoQ10 with statins. Personal story on that. So, you know, I got into this kind of longevity movement young at 30 and I did a calcium score at age 30. Which is like a heart scan. Heart scan, see how much plaque I have. Zero at age 30. At age 35, I had eight. So that was something that was off the charts. And so I went on a statin at age 35.

And doctors don't recommend usually CoQ10 with statins. Personal story on that. So, you know, I got into this kind of longevity movement young at 30 and I did a calcium score at age 30. Which is like a heart scan. Heart scan, see how much plaque I have. Zero at age 30. At age 35, I had eight. So that was something that was off the charts. And so I went on a statin at age 35.

And doctors don't recommend usually CoQ10 with statins. Personal story on that. So, you know, I got into this kind of longevity movement young at 30 and I did a calcium score at age 30. Which is like a heart scan. Heart scan, see how much plaque I have. Zero at age 30. At age 35, I had eight. So that was something that was off the charts. And so I went on a statin at age 35.

It was not recommended to go on CoQ10 at the time. No. I ended up finding it myself, right? Take MitoQ now. You know, it's just one of those things that feels essential. It is. But it can be totally missed. It is. You know, in the doctor's office.

It was not recommended to go on CoQ10 at the time. No. I ended up finding it myself, right? Take MitoQ now. You know, it's just one of those things that feels essential. It is. But it can be totally missed. It is. You know, in the doctor's office.

It was not recommended to go on CoQ10 at the time. No. I ended up finding it myself, right? Take MitoQ now. You know, it's just one of those things that feels essential. It is. But it can be totally missed. It is. You know, in the doctor's office.

Yeah, totally.

Yeah, totally.

Yeah, totally.

Yeah. And that's one of the things I think together, uh, as we keep navigating the space and increasing the functionality on Subco, the interactions, I think they're going to be really important to have on there. Right. And there's like the ones that you should be aware of, like St. John's ward, reducing effectiveness of birth control and antidepressants. Yeah.

Yeah. And that's one of the things I think together, uh, as we keep navigating the space and increasing the functionality on Subco, the interactions, I think they're going to be really important to have on there. Right. And there's like the ones that you should be aware of, like St. John's ward, reducing effectiveness of birth control and antidepressants. Yeah.

Yeah. And that's one of the things I think together, uh, as we keep navigating the space and increasing the functionality on Subco, the interactions, I think they're going to be really important to have on there. Right. And there's like the ones that you should be aware of, like St. John's ward, reducing effectiveness of birth control and antidepressants. Yeah.

um, vitamin K interacting with blood thinners. Like there's, there's a lot. It's legit stuff. Yeah. And that's a layer that we want to get into as we, as we keep going. We think that getting people stacks on there now, knowing what they're taking and then giving them the jumping off points to, to improve things and find the warning.

um, vitamin K interacting with blood thinners. Like there's, there's a lot. It's legit stuff. Yeah. And that's a layer that we want to get into as we, as we keep going. We think that getting people stacks on there now, knowing what they're taking and then giving them the jumping off points to, to improve things and find the warning.

um, vitamin K interacting with blood thinners. Like there's, there's a lot. It's legit stuff. Yeah. And that's a layer that we want to get into as we, as we keep going. We think that getting people stacks on there now, knowing what they're taking and then giving them the jumping off points to, to improve things and find the warning.

And that's kind of a future for us, right? There's a, there's an evolution of where, so we launched our beta in October. It was kind of an early beta to just, you know, I had to update my LinkedIn. So I was working on something new. So we launched, you know, in beta and,

And that's kind of a future for us, right? There's a, there's an evolution of where, so we launched our beta in October. It was kind of an early beta to just, you know, I had to update my LinkedIn. So I was working on something new. So we launched, you know, in beta and,

And that's kind of a future for us, right? There's a, there's an evolution of where, so we launched our beta in October. It was kind of an early beta to just, you know, I had to update my LinkedIn. So I was working on something new. So we launched, you know, in beta and,

And it's going great, but what exactly what you're talking about, why we're working together, why we have the function partnership is, you know, we really do want to incorporate more data. And there's a, there's kind of a church and state mentality too, around the product recommendations and the like nutrient supplement recommendations.

And it's going great, but what exactly what you're talking about, why we're working together, why we have the function partnership is, you know, we really do want to incorporate more data. And there's a, there's kind of a church and state mentality too, around the product recommendations and the like nutrient supplement recommendations.

And it's going great, but what exactly what you're talking about, why we're working together, why we have the function partnership is, you know, we really do want to incorporate more data. And there's a, there's kind of a church and state mentality too, around the product recommendations and the like nutrient supplement recommendations.

The product side feels like the things we were talking about, the trust score that's based on manufacturing, like quality, cost, and then some of the dietary preferences, like, do you want vegan? You know, that kind of stuff. But the nutrient recommendations, you know, right now they're kind of generic. We ask you basic questions, height and weight. We have 80 protocols.

The product side feels like the things we were talking about, the trust score that's based on manufacturing, like quality, cost, and then some of the dietary preferences, like, do you want vegan? You know, that kind of stuff. But the nutrient recommendations, you know, right now they're kind of generic. We ask you basic questions, height and weight. We have 80 protocols.

The product side feels like the things we were talking about, the trust score that's based on manufacturing, like quality, cost, and then some of the dietary preferences, like, do you want vegan? You know, that kind of stuff. But the nutrient recommendations, you know, right now they're kind of generic. We ask you basic questions, height and weight. We have 80 protocols.

You can go in for different health goals and kind of see the general recommendations there. But we really need to up the game there, right? And people want our number one most requested feature is a personalized supplement plan. And so that's what we're working. It's a big thing to take in as much data as we can and help people understand what they need to take.

You can go in for different health goals and kind of see the general recommendations there. But we really need to up the game there, right? And people want our number one most requested feature is a personalized supplement plan. And so that's what we're working. It's a big thing to take in as much data as we can and help people understand what they need to take.

You can go in for different health goals and kind of see the general recommendations there. But we really need to up the game there, right? And people want our number one most requested feature is a personalized supplement plan. And so that's what we're working. It's a big thing to take in as much data as we can and help people understand what they need to take.

Once they understand that need, the how you get it in your body, the cost, which brands, all that, that can become an independent thing. That might even change over time. New products might come out. Lower cost options might come up. Higher trust scores may change.

Once they understand that need, the how you get it in your body, the cost, which brands, all that, that can become an independent thing. That might even change over time. New products might come out. Lower cost options might come up. Higher trust scores may change.

Once they understand that need, the how you get it in your body, the cost, which brands, all that, that can become an independent thing. That might even change over time. New products might come out. Lower cost options might come up. Higher trust scores may change.

But we need to make sure you have a really good nutrient plan and that eventually you also need to track whether or not you are hitting your goal. And so one of the things we talk about a lot is being aligned with the customer to be just as excited when they stop taking something that's not working as we are when they try something new.

But we need to make sure you have a really good nutrient plan and that eventually you also need to track whether or not you are hitting your goal. And so one of the things we talk about a lot is being aligned with the customer to be just as excited when they stop taking something that's not working as we are when they try something new.

But we need to make sure you have a really good nutrient plan and that eventually you also need to track whether or not you are hitting your goal. And so one of the things we talk about a lot is being aligned with the customer to be just as excited when they stop taking something that's not working as we are when they try something new.

And so it's a big part of our overall ethos is being your companion to navigate the space.

And so it's a big part of our overall ethos is being your companion to navigate the space.

And so it's a big part of our overall ethos is being your companion to navigate the space.

it doesn't really exist for the supplement industry, which is so shocking. And it's not integrated into a flow. There are some websites that you can go to and look at some lab results and things like that, but there's not action to take. There's buy, but that's not really the thing we're looking about.

it doesn't really exist for the supplement industry, which is so shocking. And it's not integrated into a flow. There are some websites that you can go to and look at some lab results and things like that, but there's not action to take. There's buy, but that's not really the thing we're looking about.

it doesn't really exist for the supplement industry, which is so shocking. And it's not integrated into a flow. There are some websites that you can go to and look at some lab results and things like that, but there's not action to take. There's buy, but that's not really the thing we're looking about.

We wanna make sure that you can have a conversation with your doctor about what you're actually putting in your body look for alternatives, you know, that might be cheaper costs than the thing that you found through some influencers website and that you're tracking results. Like alone, our scheduler, you know, 30 to 50% of supplements don't get finished. The bottle that you buy, people just stop.

We wanna make sure that you can have a conversation with your doctor about what you're actually putting in your body look for alternatives, you know, that might be cheaper costs than the thing that you found through some influencers website and that you're tracking results. Like alone, our scheduler, you know, 30 to 50% of supplements don't get finished. The bottle that you buy, people just stop.

We wanna make sure that you can have a conversation with your doctor about what you're actually putting in your body look for alternatives, you know, that might be cheaper costs than the thing that you found through some influencers website and that you're tracking results. Like alone, our scheduler, you know, 30 to 50% of supplements don't get finished. The bottle that you buy, people just stop.

They stop. They forget. They, A lot of things they forget is the one thing, right? And then I don't know, some people have just very much the wrong expectations up front. Like they think they're going to feel something immediately. They don't understand what the protocol is to actually getting the results they want.

They stop. They forget. They, A lot of things they forget is the one thing, right? And then I don't know, some people have just very much the wrong expectations up front. Like they think they're going to feel something immediately. They don't understand what the protocol is to actually getting the results they want.

They stop. They forget. They, A lot of things they forget is the one thing, right? And then I don't know, some people have just very much the wrong expectations up front. Like they think they're going to feel something immediately. They don't understand what the protocol is to actually getting the results they want.

They don't know that they should be actually checking their vitamin D levels in six months or, you know, three months. And so you might notice the absence of something, right?

They don't know that they should be actually checking their vitamin D levels in six months or, you know, three months. And so you might notice the absence of something, right?

They don't know that they should be actually checking their vitamin D levels in six months or, you know, three months. And so you might notice the absence of something, right?

I'm not getting sick all the time. I'm not having muscle aches. I don't have muscle pains while I'm taking a high dose of statins. So that's the thing. We really want to set people's expectations right. And also that they're dosing it, they're taking it at the right time. People don't follow, it's very rare that people follow the with food, without food.

I'm not getting sick all the time. I'm not having muscle aches. I don't have muscle pains while I'm taking a high dose of statins. So that's the thing. We really want to set people's expectations right. And also that they're dosing it, they're taking it at the right time. People don't follow, it's very rare that people follow the with food, without food.

I'm not getting sick all the time. I'm not having muscle aches. I don't have muscle pains while I'm taking a high dose of statins. So that's the thing. We really want to set people's expectations right. And also that they're dosing it, they're taking it at the right time. People don't follow, it's very rare that people follow the with food, without food.

Yeah, because you talk about that for a little bit in terms of different nutrients and how you need to take them with or without food. Yeah, I mean the fat soluble vitamins like A, D, E, K should be taken with a meal to help improve absorption and it can impact it by up to 50%. With fatty foods. Fatty foods particularly, let alone any food.

Yeah, because you talk about that for a little bit in terms of different nutrients and how you need to take them with or without food. Yeah, I mean the fat soluble vitamins like A, D, E, K should be taken with a meal to help improve absorption and it can impact it by up to 50%. With fatty foods. Fatty foods particularly, let alone any food.

Yeah, because you talk about that for a little bit in terms of different nutrients and how you need to take them with or without food. Yeah, I mean the fat soluble vitamins like A, D, E, K should be taken with a meal to help improve absorption and it can impact it by up to 50%. With fatty foods. Fatty foods particularly, let alone any food.

If you're taking your vitamin D, you have to have it with some fat as opposed to vitamin C. So we have a scheduler in the app too that takes all your different products and then helps you build what time of day you should be taking it at, set reminders for it, and soon track whether or not you're experiencing side effects or the results that you're looking for.

If you're taking your vitamin D, you have to have it with some fat as opposed to vitamin C. So we have a scheduler in the app too that takes all your different products and then helps you build what time of day you should be taking it at, set reminders for it, and soon track whether or not you're experiencing side effects or the results that you're looking for.

If you're taking your vitamin D, you have to have it with some fat as opposed to vitamin C. So we have a scheduler in the app too that takes all your different products and then helps you build what time of day you should be taking it at, set reminders for it, and soon track whether or not you're experiencing side effects or the results that you're looking for.

So we've got to kind of close that loop, then feed that data back in, help you optimize, make changes, and kind of keep improving things. And it'll be a journey. And then you get feedback from people about how they responded. So you get sort of data on. That's going to be the key, right? To me, right now we have the protocols and the products.

So we've got to kind of close that loop, then feed that data back in, help you optimize, make changes, and kind of keep improving things. And it'll be a journey. And then you get feedback from people about how they responded. So you get sort of data on. That's going to be the key, right? To me, right now we have the protocols and the products.

So we've got to kind of close that loop, then feed that data back in, help you optimize, make changes, and kind of keep improving things. And it'll be a journey. And then you get feedback from people about how they responded. So you get sort of data on. That's going to be the key, right? To me, right now we have the protocols and the products.

You can see how many people are taking them, but how many people are actually hitting their results? And I really struggle when I look at reviews, like on Amazon reviews for supplements. It's usually like one of three things. This changed my life. This did nothing. The package came damaged. That's all that's happening on these Amazon reviews.

You can see how many people are taking them, but how many people are actually hitting their results? And I really struggle when I look at reviews, like on Amazon reviews for supplements. It's usually like one of three things. This changed my life. This did nothing. The package came damaged. That's all that's happening on these Amazon reviews.

You can see how many people are taking them, but how many people are actually hitting their results? And I really struggle when I look at reviews, like on Amazon reviews for supplements. It's usually like one of three things. This changed my life. This did nothing. The package came damaged. That's all that's happening on these Amazon reviews.

There's no one actually seeing whether or not they're hitting results with it. We definitely aspire to do that. We talk a lot about creating that closed loop experience. And I think that's when the N equals one data starts to become really valuable. So what does N equal one mean? N equals one is like one of what is my data. I am an individual in this. It is not the clinical result.

There's no one actually seeing whether or not they're hitting results with it. We definitely aspire to do that. We talk a lot about creating that closed loop experience. And I think that's when the N equals one data starts to become really valuable. So what does N equal one mean? N equals one is like one of what is my data. I am an individual in this. It is not the clinical result.

There's no one actually seeing whether or not they're hitting results with it. We definitely aspire to do that. We talk a lot about creating that closed loop experience. And I think that's when the N equals one data starts to become really valuable. So what does N equal one mean? N equals one is like one of what is my data. I am an individual in this. It is not the clinical result.

It is not the aggregate. It is just my personal, you know, your own biology against your own story, right? It's your own, it could be subjective, but it's, it's the N equals one is the, the sample size is me. And that is the, you know, it was, we talk a little bit about the battle of the institution and the individuals, you know, there's so many people on, on Twitter.

It is not the aggregate. It is just my personal, you know, your own biology against your own story, right? It's your own, it could be subjective, but it's, it's the N equals one is the, the sample size is me. And that is the, you know, it was, we talk a little bit about the battle of the institution and the individuals, you know, there's so many people on, on Twitter.

It is not the aggregate. It is just my personal, you know, your own biology against your own story, right? It's your own, it could be subjective, but it's, it's the N equals one is the, the sample size is me. And that is the, you know, it was, we talk a little bit about the battle of the institution and the individuals, you know, there's so many people on, on Twitter.

If you, if you get caught up in your algorithm on kind of, The supplement health Twitter, you just see people making some pretty outlandish claims about the impact of certain supplements on their life.

If you, if you get caught up in your algorithm on kind of, The supplement health Twitter, you just see people making some pretty outlandish claims about the impact of certain supplements on their life.

If you, if you get caught up in your algorithm on kind of, The supplement health Twitter, you just see people making some pretty outlandish claims about the impact of certain supplements on their life.

And we need to start feeding that back into a system that can aggregate whether other people are having those experiences or just the loud voices on Twitter are having those experiences on X. Because those people stand out and people make decisions, as I said before, like 51%. of people buying a health or wellness product because they saw it on social media, that's real.

And we need to start feeding that back into a system that can aggregate whether other people are having those experiences or just the loud voices on Twitter are having those experiences on X. Because those people stand out and people make decisions, as I said before, like 51%. of people buying a health or wellness product because they saw it on social media, that's real.

And we need to start feeding that back into a system that can aggregate whether other people are having those experiences or just the loud voices on Twitter are having those experiences on X. Because those people stand out and people make decisions, as I said before, like 51%. of people buying a health or wellness product because they saw it on social media, that's real.

Even though the trust with them is not necessarily high, they are making these decisions. And so we can really find out whether or not these are working because some of these things are in complete contrast to what the medical world thinks. We need to build better data sets.

Even though the trust with them is not necessarily high, they are making these decisions. And so we can really find out whether or not these are working because some of these things are in complete contrast to what the medical world thinks. We need to build better data sets.

Even though the trust with them is not necessarily high, they are making these decisions. And so we can really find out whether or not these are working because some of these things are in complete contrast to what the medical world thinks. We need to build better data sets.

That came out recently. That was a FDA went after a brand for having a bunch of these natural supplements, having. Viagra in them and all that. And there was a scandal even in the kind of Amazon Basics world where they had tested some of their products and they weren't hitting the numbers that they said. There was a ginkgo biloba test that the FDA, I think, did where there was zero of the product.

That came out recently. That was a FDA went after a brand for having a bunch of these natural supplements, having. Viagra in them and all that. And there was a scandal even in the kind of Amazon Basics world where they had tested some of their products and they weren't hitting the numbers that they said. There was a ginkgo biloba test that the FDA, I think, did where there was zero of the product.

That came out recently. That was a FDA went after a brand for having a bunch of these natural supplements, having. Viagra in them and all that. And there was a scandal even in the kind of Amazon Basics world where they had tested some of their products and they weren't hitting the numbers that they said. There was a ginkgo biloba test that the FDA, I think, did where there was zero of the product.

There was zero ginkgo in the actual product.

There was zero ginkgo in the actual product.

There was zero ginkgo in the actual product.

There was nothing activated.

There was nothing activated.

There was nothing activated.

Right.

Right.

Right.

I mean, this is what I'm so excited about, about us working together. I remember when I showed you the platform initially and it was like, whoa, I've wanted this for 30 years. But like, I'm a tech guy, right? Like I love to build, the initial version of this is built out of the product that I really wish I had. And for stack sharing and creating all that.

I mean, this is what I'm so excited about, about us working together. I remember when I showed you the platform initially and it was like, whoa, I've wanted this for 30 years. But like, I'm a tech guy, right? Like I love to build, the initial version of this is built out of the product that I really wish I had. And for stack sharing and creating all that.

I mean, this is what I'm so excited about, about us working together. I remember when I showed you the platform initially and it was like, whoa, I've wanted this for 30 years. But like, I'm a tech guy, right? Like I love to build, the initial version of this is built out of the product that I really wish I had. And for stack sharing and creating all that.

And then my co-founder, Nick, came up with the trust score rating. And the other thing we have is this sub score rating, which is take everything that's in your stack, grade it against the brand qualities, price, does it hit your demographics? Are you aligned with your health goals? And kind of give people an easy score to iterate on, right? So these are some of the core functionality you have, but

And then my co-founder, Nick, came up with the trust score rating. And the other thing we have is this sub score rating, which is take everything that's in your stack, grade it against the brand qualities, price, does it hit your demographics? Are you aligned with your health goals? And kind of give people an easy score to iterate on, right? So these are some of the core functionality you have, but

And then my co-founder, Nick, came up with the trust score rating. And the other thing we have is this sub score rating, which is take everything that's in your stack, grade it against the brand qualities, price, does it hit your demographics? Are you aligned with your health goals? And kind of give people an easy score to iterate on, right? So these are some of the core functionality you have, but

getting into the mind of the people in the clinical world and what they need and how to kind of interface with them where this really focus more on the self-directed health journey. But it seems like there's just so much with your guidance that we're able to kind of tap into the mentality of the doctors and how patients can kind of interact and show them

getting into the mind of the people in the clinical world and what they need and how to kind of interface with them where this really focus more on the self-directed health journey. But it seems like there's just so much with your guidance that we're able to kind of tap into the mentality of the doctors and how patients can kind of interact and show them

getting into the mind of the people in the clinical world and what they need and how to kind of interface with them where this really focus more on the self-directed health journey. But it seems like there's just so much with your guidance that we're able to kind of tap into the mentality of the doctors and how patients can kind of interact and show them

their actual, you know, supplement list right now. Like you can actually share it with your doctor, which you go to those intake forms and it's just like, Oh my God, I don't know. How do you even fill them out? Yeah, I know. They get so mad at me when I try to not fill them out, you know?

their actual, you know, supplement list right now. Like you can actually share it with your doctor, which you go to those intake forms and it's just like, Oh my God, I don't know. How do you even fill them out? Yeah, I know. They get so mad at me when I try to not fill them out, you know?

their actual, you know, supplement list right now. Like you can actually share it with your doctor, which you go to those intake forms and it's just like, Oh my God, I don't know. How do you even fill them out? Yeah, I know. They get so mad at me when I try to not fill them out, you know?

Right. And so now it can be a link to us and you can actually analyze it and we'll see what doctors really want to, want to take the time to kind of take action on it. But we're going to navigate.

Right. And so now it can be a link to us and you can actually analyze it and we'll see what doctors really want to, want to take the time to kind of take action on it. But we're going to navigate.

Right. And so now it can be a link to us and you can actually analyze it and we'll see what doctors really want to, want to take the time to kind of take action on it. But we're going to navigate.

I think the money side, though, is a big one. So one of the things that we really want to do over time is drive down the cost of supplements. There's a big problem in the industry is that they're really not designed. In my mind, when you think about taking a supplement, especially some of these core ones, you should be thinking about your customer's lifetime value in years or decades.

I think the money side, though, is a big one. So one of the things that we really want to do over time is drive down the cost of supplements. There's a big problem in the industry is that they're really not designed. In my mind, when you think about taking a supplement, especially some of these core ones, you should be thinking about your customer's lifetime value in years or decades.

I think the money side, though, is a big one. So one of the things that we really want to do over time is drive down the cost of supplements. There's a big problem in the industry is that they're really not designed. In my mind, when you think about taking a supplement, especially some of these core ones, you should be thinking about your customer's lifetime value in years or decades.

But so many, because of that 30 to 50% of people not finishing the supplement, not reordering, the way the margin structures are and how much they're costing to acquire customers keeps the price really high for people who are on stuff for a long time. I remember I was on year five of taking Elysium and I was like, guys, I sent customer support an email.

But so many, because of that 30 to 50% of people not finishing the supplement, not reordering, the way the margin structures are and how much they're costing to acquire customers keeps the price really high for people who are on stuff for a long time. I remember I was on year five of taking Elysium and I was like, guys, I sent customer support an email.

But so many, because of that 30 to 50% of people not finishing the supplement, not reordering, the way the margin structures are and how much they're costing to acquire customers keeps the price really high for people who are on stuff for a long time. I remember I was on year five of taking Elysium and I was like, guys, I sent customer support an email.

I was like, you've made all your money back on me. I want to take this for my whole life. Can I get like a discounted rate on this? And they said, no. And I was like, cool, I'm out. Like, I'm just, you know, their customers, they said they don't have that yet. And I was like, cool.

I was like, you've made all your money back on me. I want to take this for my whole life. Can I get like a discounted rate on this? And they said, no. And I was like, cool, I'm out. Like, I'm just, you know, their customers, they said they don't have that yet. And I was like, cool.

I was like, you've made all your money back on me. I want to take this for my whole life. Can I get like a discounted rate on this? And they said, no. And I was like, cool, I'm out. Like, I'm just, you know, their customers, they said they don't have that yet. And I was like, cool.

Like, there's not a, there's not a real reward for the people who are in this for the long haul who are taking, there's not a system designed for people who are in it for the long haul with their health. I mean, we should be measuring their LTV in decades, not months. Lifetime value. Lifetime value. Yeah. The customers.

Like, there's not a, there's not a real reward for the people who are in this for the long haul who are taking, there's not a system designed for people who are in it for the long haul with their health. I mean, we should be measuring their LTV in decades, not months. Lifetime value. Lifetime value. Yeah. The customers.

Like, there's not a, there's not a real reward for the people who are in this for the long haul who are taking, there's not a system designed for people who are in it for the long haul with their health. I mean, we should be measuring their LTV in decades, not months. Lifetime value. Lifetime value. Yeah. The customers.

So we're trying to find the right intersection between capitalism and health and help drive that down for people. You'll see that from us later.

So we're trying to find the right intersection between capitalism and health and help drive that down for people. You'll see that from us later.

So we're trying to find the right intersection between capitalism and health and help drive that down for people. You'll see that from us later.

How do you take the rest of the amount of pills?

How do you take the rest of the amount of pills?

How do you take the rest of the amount of pills?

So I don't know if it will or not. I mean, I'm curious. You've done so well on the policy front, and I think a lot of change for things that you've been caring about for a long time are starting to come into taking action. What do you think of the regulatory side of this space?

So I don't know if it will or not. I mean, I'm curious. You've done so well on the policy front, and I think a lot of change for things that you've been caring about for a long time are starting to come into taking action. What do you think of the regulatory side of this space?

So I don't know if it will or not. I mean, I'm curious. You've done so well on the policy front, and I think a lot of change for things that you've been caring about for a long time are starting to come into taking action. What do you think of the regulatory side of this space?

For us, it's about bringing the awareness to what we have found, right? So their manufacturing process, you know, do they have the COAs that show this? Are they doing their lot testing? So there's like, you know, are they following the guidelines that they should be? And then the excipients list that we have in there is helpful too, so that you can see

For us, it's about bringing the awareness to what we have found, right? So their manufacturing process, you know, do they have the COAs that show this? Are they doing their lot testing? So there's like, you know, are they following the guidelines that they should be? And then the excipients list that we have in there is helpful too, so that you can see

For us, it's about bringing the awareness to what we have found, right? So their manufacturing process, you know, do they have the COAs that show this? Are they doing their lot testing? So there's like, you know, are they following the guidelines that they should be? And then the excipients list that we have in there is helpful too, so that you can see

you know, the inactive ingredients, but then we're going to, we're going to try to do a bunch of our own independent testing as well to verify these things. Personally, I like the edge of medicine where we have a lot of agency over what we're doing. Like we don't necessarily need prescriptions for things.

you know, the inactive ingredients, but then we're going to, we're going to try to do a bunch of our own independent testing as well to verify these things. Personally, I like the edge of medicine where we have a lot of agency over what we're doing. Like we don't necessarily need prescriptions for things.

you know, the inactive ingredients, but then we're going to, we're going to try to do a bunch of our own independent testing as well to verify these things. Personally, I like the edge of medicine where we have a lot of agency over what we're doing. Like we don't necessarily need prescriptions for things.

We can make our own decisions, but there does need to be something that's giving consumers guidance. And that's kind of what we're trying to be. Yeah. So in the absence of new policy, we're going to keep trying to up the standards and push the industry in the right direction.

We can make our own decisions, but there does need to be something that's giving consumers guidance. And that's kind of what we're trying to be. Yeah. So in the absence of new policy, we're going to keep trying to up the standards and push the industry in the right direction.

We can make our own decisions, but there does need to be something that's giving consumers guidance. And that's kind of what we're trying to be. Yeah. So in the absence of new policy, we're going to keep trying to up the standards and push the industry in the right direction.

Right. And we want to be customer aligned, right? We want to find that intersection between capitalism and health. that really looks out for the consumer. A big thing is we don't ever want to profit from supplement sales, right? We need to be just as aligned when you stop taking something as you are when you try something new.

Right. And we want to be customer aligned, right? We want to find that intersection between capitalism and health. that really looks out for the consumer. A big thing is we don't ever want to profit from supplement sales, right? We need to be just as aligned when you stop taking something as you are when you try something new.

Right. And we want to be customer aligned, right? We want to find that intersection between capitalism and health. that really looks out for the consumer. A big thing is we don't ever want to profit from supplement sales, right? We need to be just as aligned when you stop taking something as you are when you try something new.

From the stories that we're hearing too, supplements for doctors, the doctors who are prescribing them and getting involved in the products, it's becoming like a bit of a revenue stream for them. And, you know, I had a friend who said their doctor came up to them in the grocery store, didn't ask anything about how they were doing or whatever, and said, why'd you stop buying your supplements for me?

From the stories that we're hearing too, supplements for doctors, the doctors who are prescribing them and getting involved in the products, it's becoming like a bit of a revenue stream for them. And, you know, I had a friend who said their doctor came up to them in the grocery store, didn't ask anything about how they were doing or whatever, and said, why'd you stop buying your supplements for me?

From the stories that we're hearing too, supplements for doctors, the doctors who are prescribing them and getting involved in the products, it's becoming like a bit of a revenue stream for them. And, you know, I had a friend who said their doctor came up to them in the grocery store, didn't ask anything about how they were doing or whatever, and said, why'd you stop buying your supplements for me?

And that just doesn't feel, that doesn't feel right. That left a really bad taste in their mouth. So we're gonna keep evolving in the direction that we think is gonna best look out for customers and be their advocate. It's okay.

And that just doesn't feel, that doesn't feel right. That left a really bad taste in their mouth. So we're gonna keep evolving in the direction that we think is gonna best look out for customers and be their advocate. It's okay.

And that just doesn't feel, that doesn't feel right. That left a really bad taste in their mouth. So we're gonna keep evolving in the direction that we think is gonna best look out for customers and be their advocate. It's okay.

What's crazy is you're getting that, right? But like the consumers are so much making their own decisions about the supplements. So they're never even touching a doctor that knows that. So there's just so much risk out there with them not you know, having that information at their fingertips in a self-directed way. And, you know, it's one of the things we aspire to get on the platform.

What's crazy is you're getting that, right? But like the consumers are so much making their own decisions about the supplements. So they're never even touching a doctor that knows that. So there's just so much risk out there with them not you know, having that information at their fingertips in a self-directed way. And, you know, it's one of the things we aspire to get on the platform.

What's crazy is you're getting that, right? But like the consumers are so much making their own decisions about the supplements. So they're never even touching a doctor that knows that. So there's just so much risk out there with them not you know, having that information at their fingertips in a self-directed way. And, you know, it's one of the things we aspire to get on the platform.

You're going to help us with that. You've already sent me some resources. And, you know, we think it's a big opportunity to help consumers not make a mistake when they're doing things on their own.

You're going to help us with that. You've already sent me some resources. And, you know, we think it's a big opportunity to help consumers not make a mistake when they're doing things on their own.

You're going to help us with that. You've already sent me some resources. And, you know, we think it's a big opportunity to help consumers not make a mistake when they're doing things on their own.

We just touched on it briefly, but I don't think most people know. I want to talk about our stacks.

We just touched on it briefly, but I don't think most people know. I want to talk about our stacks.

We just touched on it briefly, but I don't think most people know. I want to talk about our stacks.

Look, so stacks is like, to me, a stack is like the, when you're taking a bunch of things together, that, you know, have a, for either an individual effect, like this is my, you know, a muscle growth stack, or this is my daily stack. This is the stuff that I'm taking every day and the stuff that's meant to be taken together.

Look, so stacks is like, to me, a stack is like the, when you're taking a bunch of things together, that, you know, have a, for either an individual effect, like this is my, you know, a muscle growth stack, or this is my daily stack. This is the stuff that I'm taking every day and the stuff that's meant to be taken together.

Look, so stacks is like, to me, a stack is like the, when you're taking a bunch of things together, that, you know, have a, for either an individual effect, like this is my, you know, a muscle growth stack, or this is my daily stack. This is the stuff that I'm taking every day and the stuff that's meant to be taken together.

And so, you know, one of the, as I said in the beginning, the kind of core offering here was the ability to share your stack. and see other stacks that people are taking. My stack is on there in public. Your stack is going to be on there in public. And I think you can learn a lot from people like you or people facing the same challenges.

And so, you know, one of the, as I said in the beginning, the kind of core offering here was the ability to share your stack. and see other stacks that people are taking. My stack is on there in public. Your stack is going to be on there in public. And I think you can learn a lot from people like you or people facing the same challenges.

And so, you know, one of the, as I said in the beginning, the kind of core offering here was the ability to share your stack. and see other stacks that people are taking. My stack is on there in public. Your stack is going to be on there in public. And I think you can learn a lot from people like you or people facing the same challenges.

One of the things I love that I came across a year or two ago was the effects of taurine on longevity. Two grams of taurine a day, it's kind of much more than people had thought about before. But in primate studies showing like, really long extensions to 20% extension, I think, in primates to life and a bunch of cardiovascular effects too. No doctor has recommended me to take Tori.

One of the things I love that I came across a year or two ago was the effects of taurine on longevity. Two grams of taurine a day, it's kind of much more than people had thought about before. But in primate studies showing like, really long extensions to 20% extension, I think, in primates to life and a bunch of cardiovascular effects too. No doctor has recommended me to take Tori.

One of the things I love that I came across a year or two ago was the effects of taurine on longevity. Two grams of taurine a day, it's kind of much more than people had thought about before. But in primate studies showing like, really long extensions to 20% extension, I think, in primates to life and a bunch of cardiovascular effects too. No doctor has recommended me to take Tori.

I've had to find that on my own.

I've had to find that on my own.

I've had to find that on my own.

Everyone's stressed. But like this whole concept of sharing and learning from each other. Like I remember I was over at your house for dinner one day and I saw you were taking Timeline, you know, the urolithin A, right? Yeah. And you were like, I fucking love this thing. And I started taking it, you know?

Everyone's stressed. But like this whole concept of sharing and learning from each other. Like I remember I was over at your house for dinner one day and I saw you were taking Timeline, you know, the urolithin A, right? Yeah. And you were like, I fucking love this thing. And I started taking it, you know?

Everyone's stressed. But like this whole concept of sharing and learning from each other. Like I remember I was over at your house for dinner one day and I saw you were taking Timeline, you know, the urolithin A, right? Yeah. And you were like, I fucking love this thing. And I started taking it, you know?

So like learning from each other, I think is such a big piece of it for, you know, people who are facing similar things or have similar goals to you.

So like learning from each other, I think is such a big piece of it for, you know, people who are facing similar things or have similar goals to you.

So like learning from each other, I think is such a big piece of it for, you know, people who are facing similar things or have similar goals to you.

Our protocols are very much designed for like the crossover between the nutrients and the health condition in the health conditions. Right. So you're going to be on there with a longevity one, a brain health one. That's really exciting to have those protocols on there. And the stacks to us are what you're taking daily.

Our protocols are very much designed for like the crossover between the nutrients and the health condition in the health conditions. Right. So you're going to be on there with a longevity one, a brain health one. That's really exciting to have those protocols on there. And the stacks to us are what you're taking daily.

Our protocols are very much designed for like the crossover between the nutrients and the health condition in the health conditions. Right. So you're going to be on there with a longevity one, a brain health one. That's really exciting to have those protocols on there. And the stacks to us are what you're taking daily.

And then you can see how they relate to the health goals, the nutrient totals across all of them. It's really fascinating to go look at other people's stacks and see what they're taking.

And then you can see how they relate to the health goals, the nutrient totals across all of them. It's really fascinating to go look at other people's stacks and see what they're taking.

And then you can see how they relate to the health goals, the nutrient totals across all of them. It's really fascinating to go look at other people's stacks and see what they're taking.

Yeah, when you come in, you give us some basic information, which is going to be expanded more soon. And then you go and you scan your existing products so you can kind of get them in the system. And then we give you a score, right? And that score tells you how well your supplements are aligning with your health goals, the quality of your supplements, the cost of your supplements.

Yeah, when you come in, you give us some basic information, which is going to be expanded more soon. And then you go and you scan your existing products so you can kind of get them in the system. And then we give you a score, right? And that score tells you how well your supplements are aligning with your health goals, the quality of your supplements, the cost of your supplements.

Yeah, when you come in, you give us some basic information, which is going to be expanded more soon. And then you go and you scan your existing products so you can kind of get them in the system. And then we give you a score, right? And that score tells you how well your supplements are aligning with your health goals, the quality of your supplements, the cost of your supplements.