Steve Martocci

I'm a Function investor. I'm happy about that. But I wanted to tackle this space, which I found to be an incredibly gray area of understanding what to do. And so that's where it formed. I remember the first day, I had the idea in my head. So a friend of mine came over for dinner without me saying anything.

I'm a Function investor. I'm happy about that. But I wanted to tackle this space, which I found to be an incredibly gray area of understanding what to do. And so that's where it formed. I remember the first day, I had the idea in my head. So a friend of mine came over for dinner without me saying anything.

She said, I spent four hours today going through all my supplements, putting them in a spreadsheet, figuring out how to save money and take less pills. It's like, oh, this is like a pretty good idea then. And then like I had another friend in the first week say that their friend, they knew someone whose mom had taken so much vitamin D. They didn't know.

She said, I spent four hours today going through all my supplements, putting them in a spreadsheet, figuring out how to save money and take less pills. It's like, oh, this is like a pretty good idea then. And then like I had another friend in the first week say that their friend, they knew someone whose mom had taken so much vitamin D. They didn't know.

She said, I spent four hours today going through all my supplements, putting them in a spreadsheet, figuring out how to save money and take less pills. It's like, oh, this is like a pretty good idea then. And then like I had another friend in the first week say that their friend, they knew someone whose mom had taken so much vitamin D. They didn't know.

She had dementia, early dementia-like symptoms. And she was like totally misdosing vitamin D. And so I started to really like get into- Because it wasn't what it said on the bottle or because you took too many pills? I think it was too many pills or not understanding the like IU dosing versus milligram dosing and was like, you know, that was the story I was getting.

She had dementia, early dementia-like symptoms. And she was like totally misdosing vitamin D. And so I started to really like get into- Because it wasn't what it said on the bottle or because you took too many pills? I think it was too many pills or not understanding the like IU dosing versus milligram dosing and was like, you know, that was the story I was getting.

She had dementia, early dementia-like symptoms. And she was like totally misdosing vitamin D. And so I started to really like get into- Because it wasn't what it said on the bottle or because you took too many pills? I think it was too many pills or not understanding the like IU dosing versus milligram dosing and was like, you know, that was the story I was getting.

And so we're really here to help you make sense of supplements.

And so we're really here to help you make sense of supplements.

And so we're really here to help you make sense of supplements.

If you listen to most doctors, you don't. I mean, I think that is the thing that is so hard as a consumer in this space is just the wildly different opinions. And like, it's, it's the doctor gap of people who say expensive urine to the ones who are like, this is exactly what to do for this. And it's also like the explosion on social media.

If you listen to most doctors, you don't. I mean, I think that is the thing that is so hard as a consumer in this space is just the wildly different opinions. And like, it's, it's the doctor gap of people who say expensive urine to the ones who are like, this is exactly what to do for this. And it's also like the explosion on social media.

If you listen to most doctors, you don't. I mean, I think that is the thing that is so hard as a consumer in this space is just the wildly different opinions. And like, it's, it's the doctor gap of people who say expensive urine to the ones who are like, this is exactly what to do for this. And it's also like the explosion on social media.

You know, there's a, this whole kind of N equals one world right now where people are raving about, you know, this supplement is just changing my life. It makes me see in 4k, but, but you know, then they, they also have their supplement store right behind it. So it's a, it's an extremely difficult space to navigate. I mean, there's a lot of snake oil sales, but a lot of snake oil sales. Yeah.

You know, there's a, this whole kind of N equals one world right now where people are raving about, you know, this supplement is just changing my life. It makes me see in 4k, but, but you know, then they, they also have their supplement store right behind it. So it's a, it's an extremely difficult space to navigate. I mean, there's a lot of snake oil sales, but a lot of snake oil sales. Yeah.

You know, there's a, this whole kind of N equals one world right now where people are raving about, you know, this supplement is just changing my life. It makes me see in 4k, but, but you know, then they, they also have their supplement store right behind it. So it's a, it's an extremely difficult space to navigate. I mean, there's a lot of snake oil sales, but a lot of snake oil sales. Yeah.

And look, there might be people who are having actual real great experiences, but they're not aggregating that data in a way that allows anyone to make sense of it. It's just their individual story. And I think we're going through such a big battle right now in America around the individual and the institution. And who to trust in this. And that trust is really eroded.

And look, there might be people who are having actual real great experiences, but they're not aggregating that data in a way that allows anyone to make sense of it. It's just their individual story. And I think we're going through such a big battle right now in America around the individual and the institution. And who to trust in this. And that trust is really eroded.

And look, there might be people who are having actual real great experiences, but they're not aggregating that data in a way that allows anyone to make sense of it. It's just their individual story. And I think we're going through such a big battle right now in America around the individual and the institution. And who to trust in this. And that trust is really eroded.