Steve Martocci

I mean, I think if you pulled the numbers now, I think we would have paid over $100 million to artists for sound. And that was just amazing. And like, you know, some people would look at the model and be like, well, you know, okay. You're used on these top 40 tracks, but the artist isn't making any money off. The sound creator is not making any money off because it's royalty free.

I mean, I think if you pulled the numbers now, I think we would have paid over $100 million to artists for sound. And that was just amazing. And like, you know, some people would look at the model and be like, well, you know, okay. You're used on these top 40 tracks, but the artist isn't making any money off. The sound creator is not making any money off because it's royalty free.

And then we moved over to this other thing called our plugins, our rent-to-own model for plugins. So the problem, again, that was pirating sounds. Then there's pirating the software. So like music software, you know, when it goes to like the top piracy, pirated apps in the world, it's like, you know, Microsoft Windows, Microsoft Office, Adobe, then the music software. It's like right there.

And then we moved over to this other thing called our plugins, our rent-to-own model for plugins. So the problem, again, that was pirating sounds. Then there's pirating the software. So like music software, you know, when it goes to like the top piracy, pirated apps in the world, it's like, you know, Microsoft Windows, Microsoft Office, Adobe, then the music software. It's like right there.

And then we moved over to this other thing called our plugins, our rent-to-own model for plugins. So the problem, again, that was pirating sounds. Then there's pirating the software. So like music software, you know, when it goes to like the top piracy, pirated apps in the world, it's like, you know, Microsoft Windows, Microsoft Office, Adobe, then the music software. It's like right there.

And so, you know, these guys, most of the software wasn't like on SaaS yet. And it didn't really even make sense to necessarily be on SaaS because it was like not getting updates all the time. It wasn't network connected. So we kind of did this rent to own subscription model.

And so, you know, these guys, most of the software wasn't like on SaaS yet. And it didn't really even make sense to necessarily be on SaaS because it was like not getting updates all the time. It wasn't network connected. So we kind of did this rent to own subscription model.

And so, you know, these guys, most of the software wasn't like on SaaS yet. And it didn't really even make sense to necessarily be on SaaS because it was like not getting updates all the time. It wasn't network connected. So we kind of did this rent to own subscription model.

So I went out and I was like, I need to build a business model that even Reddit can't complain about, which, you know, you want to go figure out if someone likes your product, go see what they're saying about you on Reddit, right?

So I went out and I was like, I need to build a business model that even Reddit can't complain about, which, you know, you want to go figure out if someone likes your product, go see what they're saying about you on Reddit, right?

So I went out and I was like, I need to build a business model that even Reddit can't complain about, which, you know, you want to go figure out if someone likes your product, go see what they're saying about you on Reddit, right?

It's a great goal. Yeah. And so it was like, okay. Low monthly fees that are building up to eventually perpetual ownership. You can stop it at any time. You can pause. You can resume. And then even needed the feature of you could pay it all off if you didn't want to be in the Splice ecosystem anymore. And by doing all those things, we got people to pay for music software.

It's a great goal. Yeah. And so it was like, okay. Low monthly fees that are building up to eventually perpetual ownership. You can stop it at any time. You can pause. You can resume. And then even needed the feature of you could pay it all off if you didn't want to be in the Splice ecosystem anymore. And by doing all those things, we got people to pay for music software.

It's a great goal. Yeah. And so it was like, okay. Low monthly fees that are building up to eventually perpetual ownership. You can stop it at any time. You can pause. You can resume. And then even needed the feature of you could pay it all off if you didn't want to be in the Splice ecosystem anymore. And by doing all those things, we got people to pay for music software.

Which was freaking great. And honestly, Reddit didn't really complain about it. They were like, we were the first purchase for a lot of people in this category of software. And look, that was a lot of both. That was a nice mix of the intuition and the user feedback. But I remember convincing our first software provider to be on Rent2Own.

Which was freaking great. And honestly, Reddit didn't really complain about it. They were like, we were the first purchase for a lot of people in this category of software. And look, that was a lot of both. That was a nice mix of the intuition and the user feedback. But I remember convincing our first software provider to be on Rent2Own.

Which was freaking great. And honestly, Reddit didn't really complain about it. They were like, we were the first purchase for a lot of people in this category of software. And look, that was a lot of both. That was a nice mix of the intuition and the user feedback. But I remember convincing our first software provider to be on Rent2Own.

He was like, yeah, you guys are going to sell like two of these a day max, right? And, you know, that still would have been good for him, but we were selling hundreds, hundreds. And so, again, like, it's got to be that right mix of not being afraid.

He was like, yeah, you guys are going to sell like two of these a day max, right? And, you know, that still would have been good for him, but we were selling hundreds, hundreds. And so, again, like, it's got to be that right mix of not being afraid.

He was like, yeah, you guys are going to sell like two of these a day max, right? And, you know, that still would have been good for him, but we were selling hundreds, hundreds. And so, again, like, it's got to be that right mix of not being afraid.