Steve O'Grady

So then people who've never been have, you know, sort of an opportunity to score half the tickets, but half the tickets at the event is, you know, under 200 tickets, right? You know, we're typically between 150 and... you know, 200 people at the event. So, you know, it's limited.

So then people who've never been have, you know, sort of an opportunity to score half the tickets, but half the tickets at the event is, you know, under 200 tickets, right? You know, we're typically between 150 and... you know, 200 people at the event. So, you know, it's limited.

And that is, you know, unfortunately, you know, cause you know, sort of very much like Theo, we've had people many, many times over the years saying this is great. And, you know, can we scale it up and so on? And we sort of looked at it after the first year or two, we're just like, We can't, we just can't scale the event to the way that we want. Could get a little bigger, sure.

And that is, you know, unfortunately, you know, cause you know, sort of very much like Theo, we've had people many, many times over the years saying this is great. And, you know, can we scale it up and so on? And we sort of looked at it after the first year or two, we're just like, We can't, we just can't scale the event to the way that we want. Could get a little bigger, sure.

But again, you begin to add people and it breaks down because the reason that we kept it the size that we did, this was, this floored me. So after the first one that we, the first Mocktoberfest in 2011, excuse me, Um, we capped, we intentionally capped attendance at a hundred people because we're like, we've never run an event. It's probably going to be a disaster.

But again, you begin to add people and it breaks down because the reason that we kept it the size that we did, this was, this floored me. So after the first one that we, the first Mocktoberfest in 2011, excuse me, Um, we capped, we intentionally capped attendance at a hundred people because we're like, we've never run an event. It's probably going to be a disaster.

So when it fails, let's keep the blast radius small. So, um, we had a hundred people and people that seem to have pretty good time. And, uh, I had a bunch of people come up to me after and say, I met more people at this event than any other event I've ever been to of any size. Um, And I was sitting there, I was like, I can't, that doesn't work. We're too small.

So when it fails, let's keep the blast radius small. So, um, we had a hundred people and people that seem to have pretty good time. And, uh, I had a bunch of people come up to me after and say, I met more people at this event than any other event I've ever been to of any size. Um, And I was sitting there, I was like, I can't, that doesn't work. We're too small.

There's literally 100 people in the room. But it turns out if you take 100 people and you stick them in the same room, single track, and it's a very navigable space, they end up having conversations. It doesn't hurt that we serve beer at lunch, which tends to free people up. But that's a fundamentally different approach. And we cannot scale that to...

There's literally 100 people in the room. But it turns out if you take 100 people and you stick them in the same room, single track, and it's a very navigable space, they end up having conversations. It doesn't hurt that we serve beer at lunch, which tends to free people up. But that's a fundamentally different approach. And we cannot scale that to...

three, four, five, you know, 600 people, um, or up. It's just, it's not, you know, it would break fundamentally the word, you know, sort of what we value about the event itself.

three, four, five, you know, 600 people, um, or up. It's just, it's not, you know, it would break fundamentally the word, you know, sort of what we value about the event itself.

Um, yeah, yeah. I went to two or three of them, I think. Um, but yeah, I was late to that party.

Um, yeah, yeah. I went to two or three of them, I think. Um, but yeah, I was late to that party.

But again, that's part of it. Right. So in other words, you know, sort of the difference there, because again, we've had people ask us like, Hey, can you, you know, could you move this out to San Francisco? Can you do it? So the answer is sure. I mean, we could, but part of the part, part of the opportunity is, is that if you, if you are in Portland and, Right.

But again, that's part of it. Right. So in other words, you know, sort of the difference there, because again, we've had people ask us like, Hey, can you, you know, could you move this out to San Francisco? Can you do it? So the answer is sure. I mean, we could, but part of the part, part of the opportunity is, is that if you, if you are in Portland and, Right.

Particularly if you're coming from the West Coast, like you really have to want to be there. And so, you know, if we ran it in sort of downtown San Francisco, we'd have people, you know, show up. And this is sort of not to cast a burden, but people would show up just because they could. Right. Not because they're necessarily invested in the event.

Particularly if you're coming from the West Coast, like you really have to want to be there. And so, you know, if we ran it in sort of downtown San Francisco, we'd have people, you know, show up. And this is sort of not to cast a burden, but people would show up just because they could. Right. Not because they're necessarily invested in the event.

Yep. And it's invite only, importantly.

Yep. And it's invite only, importantly.