Steve Petersheim

No, I, uh, I came from my original career was newspaper distribution.

So operations is what I did for the early part of my career.

That's way back in the old economy days, you know, anyway, then, um,

Uh, then after that became, you know, not a thing, you know, didn't want to do that anymore.

And then I decided to get into HR, uh, because when I decided to change careers and I thought, okay, of all the things I did as a manager, what's the stuff I like the best.

And what I came up with was generally what most managers hate, which was all the fun people stuff, you know, all the nonsense you got to deal with.

So anyway, so then, yeah, then I got into HR and,

And then that's when I began to really put together all the experience and stuff I had as a manager and then became aware of some other org dev theories and then implemented a lot of stuff at a company I used to work at.

And then when we looked for a digital solution for what we were doing, there was none.

There just was not a digital solution for what we were doing that was on the market.

And so that's when then me and the CEO that I worked for at that company, we decided that we were going to build it ourselves.

And then I said, if we're going to build it ourselves, we should take it to market because it's valuable and it can work.

That was 2019.

Yeah.

I mean, that's part of it.

It's really more about creating a healthy culture and having...

This is, I really, manageable is really a communication system and it's designed to help facilitate productive conversations.

The idea is in the way we look at work, you can't get away from conversations, right?

We're not using a computer to try to replace conversations.

Conversations is how work gets done, right?