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Steve Pokras

๐Ÿ‘ค Speaker
301 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

I have much to say about how amazing this is as a service.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

I was not paid to do so, but please talk to me about it afterwards.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

There was no access to capital like this for any time before that.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

We're an S-corp company, so my founders were going to have to take out liens on their homes for me to get a line of capital before.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

And now I have a cheaper rate than he was available within two weeks.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

This is our story.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

This is what I'm talking about.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

We are a content creation marketplace.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

So what we are a combination of SAS and marketplace.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

We have a network of 3000 freelance writers.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

and what they do is create the power to basically how do you explore and exploit the new competitive advantage for the marketing channel of inbound traffic and so we create that content for the web this is our i don't know why it says 2019 but these are our stats through to the end through year to date we're basically on track for over 100 000 pieces of unique content created we are trying to create unique content at scale with high quality and that combination is a very hard thing to do

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

We call ourselves a master of niches, which is in order to compete in SEO, it has to get better and better every single year, both on the quality side of the writing and also what you need to do to enhance that content to be seen and found.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

We have where we serve over a thousand active customers every month.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

We do that with, we have 3,000 writers active in our platform.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

We're actually trying to decrease that to try to find the right balance between talent and scalability.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

About a thousand of them are writing on our platform every month.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

We're on track for 12 to $14 million in revenue this year.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

And we pay out about a third of that to writers, which is a different marketing model than a lot or different business model than a lot of other players in our space.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

The company started in 2010.

SaaS Interviews with CEOs, Startups, Founders
How to build an A+ team to drive 700% growth on a shoestring budget

We were Denver Boulder based and then COVID hit and now we're not.