Steve Sims

So I would have said there was probably three or four times more of the projects, but they were smaller stuff like exotic VIP to Kentucky Derby, Milan, Fashion Week, those kind of things.

This year, we've done a lot more big bucket list items, landed on an aircraft carrier.

So we did some bigger stuff there.

So last year was more projects, but not many of them was as big as revenues that they were this year and the year before.

Because entrepreneurs love to screw things up when things are going well.

And so when I got offered the opportunity to write a book, not on, and I've always been offered this, not on the world of luxury and these A-list clients, but more on how do you perceive relationships?

How do you do this?

How do you get to someone?

How do you brand?

How do you market?

These were questions that I thought, hmm.

I do it in a way that's me.

Maybe it will help someone else.

And so I was challenged.

And when entrepreneurs get challenged, we just go, yeah, that sounds cool.

So then I did it.

And I also found it interesting because part of my job is to get into rooms that I would not normally be in.

So this was now a situation where Steve Sims was going to be an author.

Bearing in mind, my publishers are Simon Schuster.

So I'm now, like all of my life,