Steve Wozniak

Chuck Petal from Commodore came by, wearing a suit and a cowboy hat.

Wozniak was thrilled.

This was the guy who'd helped develop the 6502 chip.

Wozniak showed off his creation, typing basic programs, displaying color spirals on the screen.

Petal was

Unimpressed, a few weeks later, they presented to Commodore's executives.

Then Jobs made what Wozniak called the most ridiculous statement.

You might want to buy this product for a few hundred thousand dollars, Jobs told the executives.

Then he added, plus you'd have to give us jobs working on the project.

The meeting ended.

Commodore called a few days later, declining.

They decided to build their own machine and cheaper without color, sound, or graphics.

When Wozniak saw it months later at the West Coast Computer Fair, he was sickened.

They could have had Apple, he said.

They could have had it all.

Atari turned them down too, saying they were too busy with video games.

So let's pause just for one second.

Here's where we're at at this point.

HP turned them down.

They could have had Apple, owned all the design, the products, and incubated that.