Steven Bartlett

And most of the time, the creative pitch and the offer is fine.

The problem lies with the audience.

Ads reach people who will never buy or refer.

nor do they have the power to sign off anything at all.

And this is why so much budget gets wasted.

LinkedIn Ads, who are a sponsor of this podcast, lets you reach them specifically by job title, seniority, company size, industry, the skills that they have, and much more.

You're no longer hoping your ad reaches the right person.

Instead, you're defining exactly who sees it.

And LinkedIn ads drives the highest B2B return on ad spend across all major ad networks.

Give them a try at linkedin.com slash diary.

And if you spend $250 on your first campaign, you'll get a $250 credit for your next one just by going to linkedin.com slash diary.

Keep this to yourself.

Terms and conditions apply.

You know the little traditional SIM card that goes inside of our phones?

They haven't changed at all since they were invented in the 90s.

You have this physical piece of plastic that means you're locked into one carrier, one network, and the second you cross a border, that carrier can start charging you whatever they want.

But there are alternatives.

And today's sponsor, Saley, is one of them.

It's an eSIM app that gives you a safe and secure data connection in over 200 destinations.

All of their eSIMs have built-in cybersecurity, which is great if you're traveling for work and looking at confidential material.