Steven Bartlett

For Elon saying $30,000, you can rent them, lease them.

You can buy a bunch of investment assets and set them out.

I understand this.

And when I read about the Jevons paradox, I ran it through my head multiple times to understand how it fits in different industries.

But there is a part of me that still thinks this is slightly different because in the example you gave where there was a content creation industry that was then disrupted by a content creation industry,

I go, yeah, the skill of intelligence was still... of human intelligence was still...

rare and scarce, and only humans had it.

So the disruption of a content creation industry to a different content creation industry was still owned by humans.

That transition was still a human one.

But in such a world where AI agents can make, if you go on a lot of social media platforms, I shan't name which ones, it's just pure AI slop now.

It's just people's agents churning out content that they haven't touched or done anything about.

And then I started saying to you before we started recording that what we're going to experience and what I think a lot of people don't fully embrace

about this idea of becoming a content creator for a living or building a personal brand is when you look at some of the graphs, and I'll throw the graphs from the Financial Times article on the screen, there's now a plateau of people spending time online for the first time in history, well, the first time in internet history, Gen Z especially,

were the first generation to plateau in their time spent.

But the amount of content, the amount of AI agents, the amount of people that are now choosing to do content as a living is exploding.

Yes.

So you have a supply and demand issue where there's a set amount, really like a set amount of hours, sort of consumption hours.

And then you have this huge exponential explosion in available content because a kid in Mumbai...

Yeah, attention is a limited resource.

What I'm seeing in the algorithms, we do some data analysis every year on the variance of performance of pieces of content we produce on different channels.