Steven Bartlett

And there is actually something fundamental to your proposition, your business idea, the value you're giving to the world that is unique.

I'm looking for blue oceans.

And yes, I will try and build a big boat in the blue ocean because that's my nature.

But also life is easier when you sail in blue oceans for everybody, even if you want a lifestyle business.

I think one of the great examples at the moment is if you started a marketing agency when I started one in 2014, especially a social media agency, you were in the blue ocean.

You were, briefly.

Briefly.

And they say, you know, blue oceans often last for 10 years.

In 2024...

My best friends, I'd say 70% of them run marketing or brand agencies.

Yeah.

I'm having the same therapy session with them once a month at the moment.

And if you look at the big four, big five agencies in the world, the WPPs in the world, Martin Sorrell's business, they're all...

They're all competed to weigh their margins.

Struggling.

They're struggling, yeah.

They're losing their profit.

They're losing their market share.

One of the bets I'm making, and it goes back to what, again, reasoning up from first principles.

If the question is, what can I do that an AI agent or AI could not do?