Steven Bartlett

When one learns something, they all learn something.

You just take that as a first principle.

You go, hmm, society is going to be very, very, very, very different.

And maybe all of the advice we've been giving for the last five, 10 years about how to be successful, how to be an entrepreneur, how to succeed in business, maybe... It's for an economy that no longer exists.

it seems like in the short term that would have to be the case.

So Sam Altman's over here working to build open AI, working 24 hours a day, let's just say, theoretically.

We're going to have to take some of his hard work away and give it to, theoretically, we're going to have to give it to someone who is maybe not working.

And I mean, Sam Altman, funnily enough, he actually backed a study called Open Research in 2024 that looked at the impact of UBI.

And it showed that recipients who received UBI, which is money basically given to them, worked fewer hours and earned less money than the control group.

Instead of using the freedom to find better jobs to improve their education...

Many participants simply dropped off the workforce or reduced their hours for leisure, resulting in a net decrease in household income despite cash payments.

I've had so many founders speak to me and say, why didn't this particular ad that I ran on this platform work for me?

Maybe the copy wasn't good, the creative wasn't strong, but usually the problem is they're not having the right conversation because that ad never reached the right person.

And if you're in B2B marketing, that is much of the game.

And this is where LinkedIn ads solves that problem for you.

Their targeting is ridiculously specific.

You can target by job title, seniority, company size, industry, and even someone's skillset.

And their network includes over a billion professionals.

About 130 million of them are decision makers.

So when you use LinkedIn ads, you're putting your brand in front of the right people.