Steven Pope

But we'll see.

We'll see if I ever use this.

if you're a brand that is looking to work with ugc influencers or is currently working with them but you don't like your process then this video is for you so one of the common things that i typically see from a lot of brand owners is that they don't know how to actually set up a creative brief for all of their influencers and a creative brief is basically telling them hey here's what the product is here's what the video content should be like and here is how we actually want the video to go now

This sounds simple enough, but if you're not somebody who's super creative or you don't know how to do this in a creative process, then it can be kind of tricky to get the right format.

And you end up with a lot of rounds of revision with the influencer.

And that is something you don't want because you want to create good relations with all of your influencers.

So I figured out a pretty easy solution to this, and that is by utilizing AI and Claude.

And so I have a prompt here.

I'll zoom in so that everyone can actually see it.

And so this is very simple prompt.

It is create a script with full content breakdown, including style, tone, transcript, and background.

The video will be a UGC style vertical video to be posted on social media for a product to generate awareness and get others to purchase.

This output will be given to the influencer to review and record.

The length of the video should be no longer than 30 to 45 seconds.

And I've gotten in there.

we go and then finally we'll put the product details so for this i thought i would make a super simple we'll just choose this vital proteins so we're just going to choose this here is the actual product title we're going to throw that product title right in there if you don't want some things with inside this and you don't want the ai to utilize them you can absolutely take that away so for instance you might not want the actual sizing if you're trying to focus on doing like any of these

For this one in particular, you'll notice that some things such as like the 13 servings, right?

So it's a pack of 113 servings.

And that's where we get into the key attributes.

And so for the key attributes section of this, I typically am going to say to do this, so we'll do 13 servings.