Steven Pope

So you'll see over here that essentially we have the actual entire product.

This is really important when you're giving out this transcript.

So people understand the product overall.

So we have our overall vibe, casual, authentic, and relatable.

Think telling your best friend about a product you genuinely love.

And this is super, super important when we're looking at UGC content, because one of the biggest issues I see with a lot UGC content is it's way, way, way too polished is very obviously an ad and people don't like ads at the end of the day.

People don't like being sold to.

They don't like advertisements.

They want to see somebody just like me.

They want to see somebody else, maybe not me specifically, but they want to see somebody like their friend or their neighbor who would be telling them about products and just trying to get them to say, hey, this is awesome, right?

So they want something a lot more naturalistic versus being sold to like an actual advertisement.

And that is the exact purpose for utilizing this type of stone, uh, tone and delivery.

Again, it'll walk through the entire scene.

So, you know, close up of your face, slightly lean in, sharing secret natural lighting, make eye contact, so on and so forth.

So goes through the entire scene here.

And so if this is a good breakdown, for instance, if we wanted to change something, uh, so I have to tell you about the one thing I refuse to skip in my morning routine.

Uh, it's vital, uh, proteins, collagen peptides, right?

So immediately the only thing that I will say, look at this is that it's not exactly great, right?

And so when we do this, the idea is that they're going to change this entire transcript.

Now, the good thing about utilizing something like Claude when you're developing a lot of this is that you'll still have every iteration.